Make your end of financial year easier with these four Seekom reports

Make your end of financial year easier with these four Seekom reports

Feeling frazzled with end-of-financial-year accounting looming large? Fear not: Seekom is here to save the day with a host of helpful reports designed to make it easy to get those accounting ducks in a row and flying in a tax-compliant direction.

We asked the superheroes in our support team to select the top Seekom reports for accommodation businesses navigating the end of the financial year and planning for the future. Knowledge is power – use it to your advantage!

Payments Received Report

Need to track down a payee’s name or a comment you left on a payment you received to help you reconcile and finalise your end of year accounts?The Payments Received Report makes tracking it down easy by allowing you to search through all your payment records.

A host of filters will save you time by letting you create bespoke reports to pinpoint the information you require. These filters include ‘booking reference’, ‘invoice number’, ‘payment reference’ and even ‘comments’.

Sales Report

Sometimes it can be useful to analyse your sales figures over a particular period so you can see when your business is most profitable, figure out why, and adjust your rates or services accordingly.

We created the Sales Report to give you all your sales data at a glance. It provides an itemised sales list inclusive of accommodation charges and any extra additional services, which you can filter to customise your report and hone in on details.

Unpaid Bookings Report

Keeping track of past bookings that haven’t been paid or invoiced can be a headache. That’s why we’ve created the Unpaid Bookings Report to help you identify and neatly resolve any past bookings, made by anyone, that still haven’t been invoiced or paid for.

Aside from showing uninvoiced and unpaid bookings up until the date of the report being pulled, this report can also be helpful for analysing your booking data. For example, if the number of unpaid bookings at your accommodation is increasing over time, you might want to consider incentivising advance payment by guests.

Debtors’ Report

If you worry you might miss collecting funds you’re owed specifically by corporates or online travel agents (OTAs), the Debtors’ Report is for you.

You’ll be able to see, at a glance, all outstanding balances they owe for past and future bookings, and how long their payments have been overdue. This ensures you can take action sooner rather than later – always a good thing when it comes to chasing up debts.

Don’t forget - Seekom syncs with Xero!

To make it even simpler to manage your accounts Seekom works hand-in-hand with Xero, allowing you to post invoices and credit notes directly to it. Find out more about syncing Seekom with Xero in our help guide.

At Seekom we’re always trying to make your life easier by letting you enjoy more success and less stress. We’ve created these reports to save you time and help you navigate the tax system with confidence – we hope they simplify the challenge of running your business.

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)

A sneak peek at our 2024 plans

We’ve made it to late January and you all deserve a pat on the back for the amazing accommodation and hospitality experiences you have provided to travellers during what is traditionally one of the busiest times of the year.

As we head into a new year, know that team Seekom has your back. We’ve got some exciting developments planned for 2024 – many suggested by users – and we wanted to share a few of the most exciting.

welcome 2024
SMS icon

SMS upgrade and better calendar

Coming soon, we have a major upgrade to our SMS functionality that will provide lower rates and add a whole lot more options for the ways you can communicate with guests before, during and after their stay. We’re also redesigning and improving the look and feel of the bookings calendar found within Seekom, plus adding some enhancements to make it more user friendly and better optimised for mobile devices

System speed

System speed

We know how important it is for Seekom to load quickly when you are checking someone in or trying to create a report during a team meeting, so you can expect to see ongoing improvements to the speed of our system throughout the year.

Message options and refund protection

Message options and refund protection

Looking further ahead, we’re exploring the possibility of extending our automated messaging options so you can reach guests via WhatsApp, and adding an option that would allow you to offer refund protection to your guests as an ‘opt in’ when they make a booking, to mitigate the financial impacts for you and your guests of any bookings that need to be cancelled.

Industry dashboard and AI

Industry dashboard and AI

We’re also looking at introducing an ‘Industry Dashboard’ that would make benchmarking your property’s performance against key industry metrics easy. We think artificial intelligence has potential too, so we are starting the process of investigating whether adding AI into Seekom might make life easier for you and improve the guest experience. We will of course keep security front of mind and seek your views on AI throughout.

These are just a taste of what’s being considered for the year ahead, thanks in large part to the feedback users have provided via our Seekom Community. If you haven’t yet sent us your ideas, now’s a great time to do so.

With your insights and continued support, Seekom will remain ahead of the pack and continue playing its small but important role in the ongoing success of your business. Here’s to the future!

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses

Introduction:

In the fiercely competitive hospitality industry, staying ahead of the curve is crucial for success. One powerful tool that can significantly boost the online presence of hotels, motels, bed and breakfasts, and short-term rental properties is Search Engine Optimization (SEO).

In this article, we’ll explore the key benefits of SEO for businesses in the hospitality sector, focusing on optimising the meta titles, meta description and main headings (H1 tags) on your website pages. By doing this, you will give your pages the best possible chance of appearing in the search results when a potential guest is using Google, Bing or another search engine to look for accommodation.

Meta Title

In Simple Terms: The meta title is like the headline of a book. It's the title you see in search engine results when you look for something on the internet. While it can be the same as the headline at the top of your web page, it doesn’t have to be. It is set separately, often in page settings within your website content management system.

Why It Matters: Crafting a catchy and informative meta title is important because it helps people decide if they want to click on your website. It also tells search engines what your page is about, helping them rank it properly.

Meta Description

In Simple Terms: Think of the meta description as the blurb on the back cover of a book. It's a brief summary that displays below the meta title in the search results when you are searching online, giving you a glimpse of what's inside.

Why It Matters: The meta description is your chance to convince people that your page has what they're looking for. A well-written meta description can increase the likelihood of someone clicking on your site.

H1 (Heading 1) Tag

In Simple Terms: Imagine your webpage as a document, and the H1 tag is like the main title or heading of that document. It's the big, bold title you see at the top of a page.

Why It Matters: Search engines use the H1 tag to understand the main topic of your page. It's also the first thing visitors see when they land on your page, so it should clearly tell them what the page is all about. Like a chapter title in a book, it sets the tone for what follows.

Increased Visibility and Traffic:

There are some simple but effective steps you can take to improve the meta titles, meta descriptions and h1 tags on your website. These are all quick wins and will help improve how well your website is optimised for search engines.

Meta Titles: Craft compelling and concise meta titles for each page, incorporating relevant keywords that potential guests are likely to search for. For example, "Luxurious Beachfront Hotel in [Location] – Unwind in Style".
Finding the right place to update your page’s meta title will depend on your content management system (e.g. WordPress, Squarespace, Wix etc), but it is usually found within the ‘page settings’ area for each individual web page.

Meta Description: Utilise descriptive meta description tags that encapsulate the essence of your property. Include details such as amenities, location, and unique selling points. For instance, "Ocean View Suites, Spa, Free Wi-Fi – Your Ideal Getaway".
As above, finding the right place to update the meta description for your pages will depend on your content management system. Typically, the meta description options will be found in the ‘page settings’ area for each page.

H1 Tags: Align your main page heading H1 tags with your meta titles, reinforcing the primary keyword or subject matter of your page. This creates a consistent and focused message, making it easier for search engines to understand and rank your page.

Enhanced User Experience

Reviewing your meta titles, meta descriptions and h1 tags is about more than just improving your search results. It can also provide for a better user experience. Keep these key considerations in mind when doing your SEO optimisations.

Meta Titles: Optimise meta titles not just for search engines but also for potential guests. Incorporate a call-to-action or highlight special offers to entice clicks. Example: "Book Direct for Exclusive Discounts – [Your Hotel Name]".

Meta Description: Create meta description tags that provide a snapshot of the guest experience. Include details about on-site dining, recreational activities, and nearby attractions. "Gourmet Dining, Poolside Bliss, Steps from [Landmark] – Your Dream Stay Awaits".

H1 Tags: Use H1 tags to introduce the unique experience your property offers. "Discover Unrivalled Comfort and Luxury at [Your Property Name]".

Targeted Niche Marketing

One way to differentiate your property is to target a specific niche of the accommodation market. You can really get your niche targeting humming by tailoring your meta titles, meta descriptions and h1 tags to the niche you have identified.

Meta Titles: Tailor meta titles to target specific niches within the hospitality sector. For example, "Pet-Friendly Bed and Breakfast – Pamper Your Furry Friends at [Your B&B]".

Meta Descriptions: Leverage meta description tags to highlight niche-specific amenities or services. “Cyclist-Friendly Motel – Secure Bike Storage, Repair Station, and More!”

H1 Tags: Clearly communicate your property's specialisation in the H1 tag. "Your Ultimate Cyclist Retreat – Welcome to [Your Motel]."

Local SEO Advantage

Most search engines will prioritise content that is clearly marked as being in the vicinity of the location a guest is looking for when they search online, or close to the area they are physically conducting their online search from. The meta titles, meta descriptions and h1 tags on your page can play an important role in helping search engines understand the geographic locations your accommodation property’s pages are most relevant to.

Meta Titles: Localise meta titles by including the city or region. "Charming Downtown Short-Term Rentals – Explore [City] from Your Home Away from Home."

Meta Description: Emphasise proximity to local attractions, landmarks, or events. "Minutes from [Attraction] – Convenient and Cozy Short-Term Rentals."

H1 Tags: Reinforce local relevance in H1 tags. "Your Gateway to [City] – Unmatched Comfort at [Your Rentals]."

What’s the perfect length?

When it comes to length, a good rule of thumb for the meta titles, meta descriptions and H1 tags on your website is as follows:

Meta Title: Aim for 60 characters long, including spaces
Meta Description: Aim for 180 characters, including spaces
H1: There’s no limit but the more concise it is the better it is

Conclusion:

Implementing a robust SEO strategy, focusing on meta titles, meta description tags, and H1 tags, can transform the online visibility of hotels, motels, bed and breakfasts, and short-term rental properties. By optimising for search engines and user experience, businesses in the hospitality sector can attract more guests, enhance their online reputation, and ultimately achieve long-term success in a competitive market.

undraw_wireframing_nxyi (2) (1)

Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)

Luxury lodge lands legendary accolade aided by electronic ‘employee of the year’

Owners: Max and Robyn Reelick

Nelson’s Palazzo Motor Lodge is revelling in a run of recognition, reaping a range of awards due to the welcoming, customer-focused approach of owners Max and Robyn Reelick and star back-office support from software MVP Seekom.

The luxurious five-star motel offers 16 spacious apartments, including 10 with their own private spas, making it a popular choice for guests who appreciate Italian style and a touch of class.

Max says it was a “no brainer” to choose Seekom’s iBex management software when he and Robyn bought the motel four-and-a-half years ago.

“Seekom is one-stop shop which not a lot of providers offer – the whole platform is really user-friendly and they’re always tweaking it with useful bits and pieces.”

Palazzo Motor Lodge was included in Tripadvisor’s illustrious Travellers’ Choice Best of the Best Hotels list for 2023, joining an A-list of legendary establishments that have received such consistently brilliant reviews that Tripadvisor ranks them in the top 1 per cent of hotels worldwide.

Having garnered such outstanding recognition, it’s no surprise Palazzo Motor Lodge recently won the New Zealand’s Best Motel – Under 25 Rooms at Hospitality New Zealand’s Awards for Excellence for the second year in a row.

Max says Seekom software takes care of all the bookings, stores guest bookings in one place and manages all the little details behind the hotel’s operation, allowing it to rightfully claim the title of “employee of the year”.

“Every hotel operator’s nightmare is having a double booking when the town is full, and you don’t get that with Seekom – it helps you sleep better at night.”

Seekom cloud-based software also plays a role in boosting the lodge’s bookings because the platform is user friendly for customers as well as staff and managers, he says.

“It has a great customer portal.”

Max and Robyn rely on motel minders to take time out from the demands of running a high-end establishment and enjoy a well-deserved holiday. Max says Seekom makes it simple for the minders to step into their shoes because it’s so easy to train them up on the software.

“As soon as you say ‘Seekom', they say ‘fantastic’. Last year I trained someone up on Seekom who had never had any experience in hotel management - we left them for two weeks and there wasn’t a problem. It’s an easy system to use and Seekom’s support team is readily available to contact if you have any questions.”

In contrast with another property management system he used in the past, Max has found Seekom to be proactive in adapting to the needs of its users.

“Seekom comes and offers new tools on a yearly basis that are beneficial to users, and their channel manager encompasses everything. They built such a good product years ago and have tweaked it organically to make it seamless.”

The elegant Italian-styled motel aims to cater for everything the discerning guest might require, offering a concierge service, wireless chargers and fast internet access to suit the requirements of corporate guests, as well as a handy deliver-to-your-door laundry service.

Nestled in the heart of the city, its location is hard to beat, with Max describing it as a “five- minute walk or 10-minute stumble” to anywhere in central Nelson’s vibrant arts, culture and restaurant scene.

He says he’s thrilled Palazzo Motor Lodge has been recognised as one of the world’s premier accommodation providers and recognises Seekom’s role in securing the awards that take pride of place in the motel’s reception area.

“We’re proud to have an association with Seekom – we find their synergy and ethos to be the same as ours. Winners surround themselves with winners.”

undraw_wireframing_nxyi (2) (1)

Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)

Seekom makes harnessing Google free hotel booking links easy

Seekom makes harnessing Google free hotel booking links easy

There are no secrets at Seekom. That’s why we want all our customers to know about a handy hack for accommodation providers that can set your business up with free booking links on Google. Yes you read that right: free booking links!

Our Channel Manager’s integration with Google Hotel Ads allows you to display your hotels’ direct rates and availability via free hotel booking links shown to prospective guests when they are looking for accommodation in your area on Google search.

This can be done by enabling the feature on the ‘Channel Manager’ page of Seekom iBex, increasing visibility of your accommodation and ensuring you can manage your rates, availability and room information in one place.

Even better, our behind-the-scenes API means rates and availability are updated in real time, ensuring the information displayed in your Google listings is always the same as in your ‘single source of truth’ Seekom system.

Millions of travelers around the world search for accommodation on Google every day, so taking advantage of Google Hotel Ads free booking listings is an easy choice to make.

Set up Google Hotel Ads

Check out our Google Hotel Ads Free Listings Set Up guide to find out how to enable the free listings direct from Seekom iBex.

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)