Your Winter Security Checklist: Small Steps That Make a Big Difference
Winter is a good time to take stock. The team gets a breather, and there's finally a moment to look after the things that often get pushed to the back of the queue. Security is usually one of those things.
It doesn't have to be complicated. A few simple habits go a long way towards keeping your property and your guests safe online. So here's a quick checklist. Run through it with your team and you'll be in good shape going into the busy season.
This is the one most properties skip, and it's probably the most important. Had a staff member leave in the last six months? A seasonal worker who came and went? Log into your Seekom account and check who still has access. Old accounts that are no longer in use are an open door, and one that's easy to close.
While you're there, make sure every team member has their own individual login. Shared logins might feel convenient, but they make it impossible to know who did what, and they're much harder to secure.
If you haven't already enabled Two-Factor Authentication (2FA) on your Seekom account, winter is the perfect time to sort it out. 2FA means that even if someone gets hold of a team member's password, they still can't get in without a second verification step. It's one of the simplest and most effective things you can do to protect your account, and it takes about five minutes to set up.
Our support team is happy to walk you through it. Just give us a call or drop us a message during business hours.
We know, we know. It's easier to just tell the new person the password. But shared passwords are one of the most common ways accounts get compromised.
The good news is there's no reason to share passwords in Seekom. Every account can have unlimited individual users, so everyone gets their own login with their own access level. Set it up once and you'll never need to share a password again.
Removing old user accounts is step one. But if a former team member knew your passwords, changing the locks matters too. Go through your key systems - your PMS, email accounts, OTA extranets, social media, and update any passwords that might have been shared with someone who’s no longer with you.
While you're at it, make sure passwords aren't being reused across different platforms. If one account gets compromised and the password is the same everywhere, the damage spreads fast. A password manager can take the headache out of keeping track of them all.
Your email account is the key to the kingdom. If someone gets into it, they can reset passwords for pretty much everything else. Yet email is often the last thing people think to protect.
A few quick wins:
- Enable two-factor authentication on your business email account, not just your PMS
- Check who has access to shared inboxes like info@ or reservations@ and remove anyone who no longer needs it
- Be careful about what you include in automated guest emails. Avoid putting full booking reference numbers or personal details in subject lines where they can be easily read
- If you get an email that looks like it's from a supplier or OTA asking you to update payment details or click a link, call them directly to verify before doing anything
Phishing is when someone sends you an email pretending to be a trusted source, trying to get you to hand over your login details or click a dodgy link. It happens more than you'd think in the accommodation industry.
The recent Booking.com breach is a good example of how this plays out. Once scammers had real guest data, including booking details and contact information, they used it to send convincing messages that looked like they came from a legitimate source. Guests were contacted via WhatsApp and email and asked to verify their payment details.
A few things to remind your team:
- Seekom will never ask for your password by email or phone
- If an email asks you to click a link and log in, go directly to the website instead of clicking
- When in doubt, call the company directly using a number you already know
- If something feels off, it probably is. Trust your gut and check with us
Take a look at your booking form and ask yourself: do we actually need all of this? A lot of properties collect more than they need. Dates of birth, passport numbers, dietary requirements for a property that doesn't serve meals. The less guest data you hold, the less there is to lose if something goes wrong.
Strip your forms back to what you genuinely use. It's better for your guests, better for your liability, and it makes your life simpler too.
If you're taking online payments, it's worth checking that 3D Secure (3DS) authentication is active on your SeekomPay setup. It adds a bank-level verification step for cardholders, which reduces fraud and protects your revenue from chargebacks.
Not sure if you have it switched on? Drop our support team a message and they'll check for you.
Start with whatever feels most overdue for your property. Even ticking off one or two things from this list will put you in a stronger position than you were yesterday. And if you need a hand with any of it, our support team is here. Give us a call or flick us a message and we’ll help you get sorted.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
Get more stories from Seekom in your inbox.
Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)
Ultimate accommodation marketing calendar 2026: Australia and New Zealand
After receiving some great feedback about the events and key dates calendars we put together last year, we’ve decided to combine them into one ultimate accommodation marketing calendar to create a one-stop-shop planning guide for 2026.
Whether guests at your accommodation are planning to witness the race that stops a nation in Melbourne, catch world-class tennis at Auckland’s ASB Classic, or simply make the most of a long weekend, they'll appreciate a well-timed deal as well as your usual outstanding hospitality.
We’ve included mega events, public holidays, days of significance and school holiday dates to help you plan promotional offers, create themed events, and be ready to capitalise on every opportunity that 2026 has to offer!
January
After New Year festivities kick off the summer season, tennis is a key drawcard across Australasia as the ASB Classic tournament returns to Auckland and the Australian Open hits Melbourne – both creating huge demand for fans looking to score accommodation.
Key dates in January
- 1 January – New Year’s Day
- 4 January to 8 January – Fifth Ashes Test (Sydney)
- 5 January to 17 January – ASB Classic (Auckland)
- 12 January to 1 February – Australian Open (Melbourne)
- 16 January and 17 January – Ed Sheeran (Auckland)
- 17 January – Geelong Beer Festival (Geelong)
- 17 January – Jimmy Barnes (Hobart)
- 19 January – Wellington Anniversary Day (Wellington)
- 21 January – Ed Sheeran (Wellington)
- 23 January to 01 February – World Buskers Festival (Christchurch)
- 24 January and 25 January – Ed Sheeran (Christchurch)
- 25 January and 26 January – Festival of Sails (Geelong)
- 26 January – Australia Day
- 29 January – Auckland Anniversary Day (Auckland)
- 29 January – Northland Anniversary Day (Northland)
- 29 January to 7 February – Adam Chamber Music Festival (Nelson)
- 30 January to 1 February – Festival 2026 (Tasmania)
- 31 January – Ed Sheeran (Perth)
- 31 January – Jimmy Barnes (Tanunda)
February
After UFC 325 kicks off the start of the month in Sydney, love is in the air as Valentine's Day arrives. Music lovers flock to Laneway Festival across February as it tours five Australian cities, as well as Auckland in New Zealand, with stellar headliners including Chappell Roan, Wolf Alice and Wet Leg.
Australia’s biggest arts festival The Adelaide Fringe Festival kicks off mid-month, transforming the city into a cultural extravaganza with over 8,000 artists from across the globe performing throughout South Australia. On a more condensed scale, Wellington makes similar moves as it hosts the Aotearoa New Zealand Festival of the Arts.
Key dates in February
- 1 February – UFC 325 (Sydney)
- 1 February – Ed Sheeran (Perth)
- 2 February – Nelson Anniversary Day (Nelson and Tasman)
- 4 February – OneRepublic (Auckland)
- 5 February – Laneway Festival (Auckland)
- 6 February – Waitangi Day (New Zealand)
- 6 February – OneRepublic (Sydney)
- 6 February to 8 February – Shipwrecked Music & Arts Festival (Auckland)
- 7 February – Jimmy Barnes (Perth)
- 7 February – OneRepublic (Speers Point)
- 7 February – Laneway Festival (Gold Coast)
- 7 February to 9 February – Royal Hobart Regatta (Tasmania)
- 8 February – Laneway Festival (Sydney)
- 4 February – OneRepublic (Gold Coast)
- 12 February – OneRepublic (Brisbane)
- 13 February – Laneway Festival (Melbourne)
- 13 February to 15 February – Ed Sheeran (Sydney)
- 13 February to 3 March – Sydney Gay and Lesbian Mardi Gras (Sydney)
- 14 February – Valentine's Day
- 14 February – Laneway Festival (Adelaide)
- 14 February – Grand Slam Australia (Sydney)
- 14 February – Howlin' Festival (Newcastle)
- 14 February – OneRepublic (Torquay)
- 15 February – OneRepublic (Melbourne)
- 15 February – Laneway Festival (Perth)
- 17 February to 3 March 2026 – Chinese New Year
- 18 February – OneRepublic (Perth)
- 20 February to 22 March – Adelaide Fringe Festival (Adelaide)
- 20 February to 22 February – Ed Sheeran (Brisbane)
- 22 February – Giveon (Auckland)
- 24 February to 15 March – Aotearoa New Zealand Festival of the Arts (Wellington)
- 26 February to 28 February – Ed Sheeran (Melbourne)
- 28 February to 1 March – KPMY Sydney Sail Grand Prix Sydney (Sydney)
March
Festival fever flows on through March in Australia, spoiling music fans of all persuasions with Golden Plains touching down in Meredith and Rolling Loud – the largest hip-hop festival in the world – descending on Melbourne and Sydney, not to forget WOMADelaide. Adding to the buzz, Melbourne also plays host to the sold-out Formula 1 Australian Grand Prix, revving up the motorsport season with a high-octane opener in the heart of the city.
New Zealand represents the art scene again with 18 days of world-class arts, music and theatre on offer during the Auckland Arts Festival.
Key dates in March
- 2 March – Labour Day (Western Australia)
- 3 March and 5 March – Linkin Park (Brisbane)
- 5 March – Ed Sheeran (Adelaide)
- 5 March to 8 March – Formula 1 Australian Grand Prix (Melbourne)
- 5 March to 22 March – Auckland Arts Festival (Auckland)
- 6 March to 9 March – WOMADelaide
- 7 March – Rolling Loud (Sydney)
- 7 March to 9 March – Golden Plains (Meredith)
- 8 March and 10 March – Linkin Park (Melbourne)
- 8 March – Rolling Loud (Melbourne)
- 8 March – International Women's Day
- 9 March – Labour Day (Victoria)
- 9 March – Taranaki Anniversary Day (Taranaki)
- 10 March – Eight Hours Day (Tasmania)
- 13 March and 14 March – Fat Freddy’s Drop (Sydney)
- 14 March and 15 March – Linkin Park (Sydney)
- 17 March – St Patrick's Day
- 18 March – Linkin Park (Auckland)
- 20 March to 22 March – Fat Freddy’s Drop (Melbourne)
- 21 March – Jimmy Barnes (Sandstone Point)
- 23 March – Otago Anniversary Day (Otago)
- 27 March – International Whiskey Day
- 28 March – Jimmy Barnes (Bowral)
April
April creates perfect conditions for family bookings with its combination of school holidays, Easter weekend and ANZAC Day, offering opportunities to organise Easter egg hunts and activities to keep younger guests entertained.
Easter weekend brings one of the Southern Hemisphere's premier aviation events as Warbirds Over Wanaka International Airshow roars back into life at Wanaka Airport. The combination of iconic airplanes, modern fighter jets and stunning pyrotechnics typically draw more than 50,000 visitors – many of whom will need a destination to touch down at.
Music lovers congregate south of the Gold Coast for the legendary Byron Bay Bluesfest, with headliners including Split Enz, Earth, Wind & Fire, The Pogues and Aussie music good egg Xavier Rudd. Across the ditch, dance music fans are treated to a historic first as Ultra New Zealand makes its debut, bringing one of the world’s biggest electronic music brands to local shores for the very first time.
Key dates in April
- 2 April to 5 April – Byron Bay Bluesfest (Byron Bay)
- 3 April to 19 April – New Zealand school holidays
- 3 April – Good Friday
- 3 April to 5 April – Warbirds Over Wanaka International Airshow (Wanaka)
- 4 April – Easter Saturday
- 5 April – Easter Sunday
- 6 April – Easter Monday
- 7 April – Southland Anniversary Day (Southland)
- 10 April – Ultra New Zealand (Wellington)
- 10 April to 19 April – Parrtjima (Alice Springs)
- 17 April – Jimmy Barnes (Christchurch)
- 19 April – Jimmy Barnes (Auckland)
- 22 April – International Mother Earth Day
- 24 April to 9 May – QLD Music Trails: The Outback
- 25 April – ANZAC Day
- 25 April – The ANZAC Day Classic (New Plymouth)
- 25 April – The ANZAC Day Classic (New Plymouth)
- 30 April – Women’s State of Origin Game One (Newcastle)
May
As autumn settles in across Australia and New Zealand, rugby league fever builds with the NRL Magic Round transforming Brisbane into the sport's epicentre as all eight Round 11 matches unfold at Suncorp Stadium.
The set of soul superheroes known as Fat Freddy’s Drop spark off the New Zealand leg of the tour to celebrate their multi-platinum album Based on a True Story and remember the passing of their figurehead DJ Mu (RIP).
Mother's Day offers perfect opportunities for special pamper packages and family-focused promotions for accommodation providers across both countries.
Key dates in May
- 1 May to 3 May – Fat Freddy’s Drop (Wellington)
- 2 May – Mumford & Sons (Auckland)
- 4 May – May Day (Northern Territory)
- 4 May – Labour Day (Queensland)
- 4 May – Star Wars Day
- 9 May to 11 May – Fat Freddy’s Drop (Christchurch)
- 10 May – Mother's Day (Australia and New Zealand)
- 13 May – World Cocktail Day
- 13 May – Deftones (Auckland)
- 14 May – Women's State of Origin Game Two (Brisbane)
- 14 May to 17 May – NRL Magic Round (Brisbane)
- 15 May to 17 May – Fat Freddy’s Drop (Auckland)
- 16 May – six60 (Christchurch)
- 17 May – International Day Against Homophobia, Transphobia and Biphobia
- 22 May to 13 June – Vivid Sydney
- 27 May – Ampol Men's State of Origin Game One (Sydney)
- 28 May – Women's State of Origin Game Three (Gold Coast)
- 29 May – Start of New Zealand ski season (varies per location)
June
Winter officially arrives with King's Birthday long weekends creating strong travel demand across both countries early in the month. The start of the Australian ski season attracts snow-sport enthusiasts to the slopes, while State of Origin Game Two at the MCG attracts huge crowds to Melbourne.
Dark Mofo boosts Hobart’s cultural gravity, while the Noosa Food & Wine Festival showcases Queensland's culinary excellence – both generating significant accommodation requirements in their respective regions.
Key dates in June
- 1 June – King's Birthday (New Zealand)
- 1 June – Western Australia Day
- 1 June – Reconciliation Day (Australian Capital Territory)
- 5 June – World Environment Day
- 6 June – Start of Australian ski season
- 8 June – King's Birthday (Australia, except Queensland and Western Australia)
- 11 June to 14 June – Noosa Food & Wine Festival (Noosa)
- 11 June to 22 June – Dark Mofo (Hobart)
- 17 June – Ampol Men's State of Origin Game Two (Melbourne)
- 29 June to 11 July – The Melbourne Magic Festival (Melbourne)
- 30 June – World Social Media Day
July
Mid-winter brings school holidays and the climax of State of Origin, with the third clash in Brisbane determining the series winner and drawing massive crowds to Queensland.
The Māori New Year Matariki is the last public holiday in New Zealand before Labour Day in October, providing a chance to pause, reflect and spend time with family – offering a valuable long weekend for accommodation providers to capitalise on.
Winter school holidays commence across New Zealand and Australia, filling ski resorts and warmer regional destinations alike as families seek mid-year respites from the routine.
Key dates in July
- 4 July – American Independence Day
- 4 July – All Blacks versus France (Christchurch)
- 4 July – Australia versus Ireland (Sydney)
- 4 July – The Neighbourhood (Auckland)
- 4 July to 19 July – New Zealand school holidays
- 8 July – Ampol Men's State of Origin Game Three (Brisbane)
- 10 July – Matariki (New Zealand)
- 11 July – All Blacks versus Italy (Wellington)
- 11 July – Australia verse France (Brisbane)
- 18 July – All Blacks versus Ireland (Auckland)
- 20 July – World Chess Day
August
Winter continues with some standout regional events as Brisbane’s hosts classic Royal Queensland Show, Hamilton Island Race Week attracts sailing enthusiasts to the Whitsundays and Sydney's City2Surf draws in thousands of runners.
No harm in creating a beer-tasting experience session at your hotel bar on International Beer Day for your guests who aren’t quite so active.
Key dates in August
- 3 August – Picnic Day (Northern Territory)
- 3 August – Bank Holiday (New South Wales)
- 7 August – International Beer Day
- 8 August to 16 August – Royal Queensland Show (Ekka) (Brisbane)
- 9 August – Voltaren City2Surf (Sydney)
- 12 August – Ekka People's Day (Brisbane)
- 15 August to 22 August – Hamilton Island Race Week (Hamilton Island)
September
Spring announces itself across Australia and New Zealand, bringing Father's Day celebrations and the excitement of AFL Grand Final weekend in Victoria.
School holidays begin late in the month, making it an ideal time for accommodation providers to promote family getaways and seasonal packages as warmer weather encourages outdoor adventures and travel throughout both countries.
Key dates in September
- 6 September – Father's Day (Australia and New Zealand)
- 12 September to 11 October – Floriade (Canberra)
- 26 September to 11 October – New Zealand school holidays
- 25 September – AFL Grand Final - public holiday Friday (Victoria)
- 26 September – AFL Grand Final (Melbourne Cricket Ground)
- 26 September – Conan Gray (Auckland)
- 28 September – Canterbury (South) Anniversary Day (South Canterbury)
- 28 September – King's Birthday (Western Australia)
October
The NRL Grand Final kicks off the month in Sydney as spring weather draws more and more guests out of hibernation and long weekends in Australia create opportunities for tempting special offers.
The Alice Springs Masters Games attracts athletes for Australia's longest-running multi-sport event of its kind as people start planning for their summer holidays.
Key dates in October
- International Breast Cancer Awareness Month
- 1 October – International Coffee Day
- 4 October – NRL Grand Final (Sydney)
- 5 October – King's Birthday (Queensland)
- 5 October – Labour Day (ACT, NSW and South Australia)
- 10 October – All Blacks versus Australia (Auckland)
- 10 October to 17 October – Alice Springs Masters Games
- 17 October – All Blacks versus Australia (Sydney)
- 23 October – Hawke’s Bay Anniversary Day (Hawke’s Bay)
- 24 October – 5 Seconds of Summer (Auckland)
- 26 October – Labour Day (public holiday, New Zealand)
- 31 October – Halloween
November
The race that stops a nation returns as Melbourne Cup Day dominates the first week of November, creating major accommodation demand across Victoria. The month closes with the Rugby League World Cup Final in Brisbane – a massive drawcard for sports fans.
Key dates in November
- All month – Movember
- 1 November – World Vegan Day
- 2 November – Marlborough Anniversary Day (Marlborough)
- 2 November - Recreation Day (Northern Tasmania)
- 3 November – Melbourne Cup Day (public holiday in Victoria)
- 11 November – Remembrance Day
- 15 November – Rugby League World Cup Final (Brisbane)
- 30 November – Chatham Islands Anniversary Day (Chatham Islands)
- 30 November – Westland Anniversary Day (Westland)
December
Summer arrives in full force as the festive season dominates December and boosts demand for holiday accommodation. The Boxing Day Test at the MCG sees the Black Caps take on Australia and will be a major drawcard for cricket fans on both sides of the ditch.
School holidays begin mid-month, extending through to late January, making it peak time for families looking to somewhere to stay to get away from it all.
Key dates in December
- 19 December – last day for New Zealand Christmas school holidays to start
- 25 December – Christmas Day
- 26 December – Boxing Day
- 26 December – Boxing Day Test (Black Caps vs Australia) (Melbourne)
- 31 December – New Year’s Eve
School holidays in 2026
The school holidays can be a goldmine for accommodation providers offering family-friendly get-aways. Australian school holiday dates vary by state, while New Zealand school holiday dates are more straightforward.
Let Seekom power your promotions
Seekom's suite of marketing tools makes it easy to capitalise on these opportunities by creating tempting promotional offers to drive bookings.
Roll out promo codes for key seasonal periods and highlight special packages with enticing banners on your booking screens. Then follow up with targeted emails and SMS campaigns. Seekom’s savvy software handles it all to support your success.
Contact our team to discover how our software can optimise your marketing strategy and keep your business humming throughout 2026.
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
Get more stories from Seekom in your inbox.
Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)
Third-Party Impersonation Scam: What Every Property Needs to Know
As we continue to improve security awareness and resilience across our platform, we’d like to highlight another critical threat targeting the hospitality sector. Earlier last year, a campaign was impersonating Booking.com and delivering credential-stealing malware. This article explains what is happening, why it matters to you, and what you can do to protect your business.
What’s happening
A new phishing scam is targeting accommodation providers by pretending to be Booking.com. The emails look convincing and often claim there is an urgent issue with a guest review or your property listing.
If someone clicks the link, they are taken to a fake Booking.com page that asks them to run a command on their computer. If they do, malware is installed, giving attackers access to passwords, payment information, and other sensitive data.
This campaign is active across multiple regions, including Oceania, and specifically targets hospitality businesses such as hotels, motels, and holiday parks.
Why this is relevant for your property
If your property uses a PMS like ours and connects to online booking channels, you are part of the hospitality ecosystem that this campaign is targeting. Here’s why it matters:
- Malware could steal passwords, payment information, or guest data, affecting your PMS, booking channels, and property operations.
- Staff members may receive a legitimate-looking email, click a link, and accidentally trigger the malware.
- Once inside, attackers may use stolen credentials to commit fraud, misdirect payments, or access sensitive guest or property data.
- This scam tricks people into copying and running a command, so it can bypass normal security protections that usually stop standard phishing links.
In short: your property’s risk exposure can increase not just through your own systems, but via any third-party booking channel, partner, or staff email.
How the attack works
1. A staff member receives an email that appears to come from Booking.com. Examples: a guest review request, a complaint about a review, an account-verification alert.
2. The email links to a webpage that looks like a Booking.com account verification page. The page shows a fake CAPTCHA prompt.
3. The user is instructed to press a keyboard shortcut, then paste and run a command (which the malicious webpage has placed into their clipboard). This command launches the malware.
4. Once installed, the malware can steal passwords, payment information, or give attackers remote access.
5. Attackers then use that access to commit fraud or further compromise your systems.
What you can do
Here are practical steps your property and staff should follow to reduce risk.
- Be cautious of urgent messages like “Your account will be suspended” or “Respond now.”
- Watch for typos or misspelled domains (e.g., “seecom.com” or “micros0ft.com”)
- Be wary of emails containing unexpected attachments.
Why this matters for us at Seekom
At Seekom, we are committed not just to delivering great PMS software, but also to helping our partner properties protect their business and reputation. Phishing campaigns like this one (impersonating Booking.com) show that cybersecurity isn’t just an IT issue - it is a business and people issue.
A compromised staff account can affect property operations, revenue, guest experience, and even how you use our system or third-party channels. By educating staff, implementing strong controls, and staying vigilant, you can significantly reduce your risk.
Related case: business email compromise
For those of you who receive the HAPNZ monthly newsletter, you may have seen an article from AON Insurance about a professional services firm in New Zealand that suddenly faced a business email compromise targeting their administration/accounts manager. The threat actor gained unauthorised access to the business’s mailbox, resulting in a significant breach.
The breach was discovered when approximately 400 clients of the firm received emails with “overdue statements” containing altered bank information.
For those who haven’t seen it, you can read the full article here: How Cyber Insurance Saved This Small Business
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
Get more stories from Seekom in your inbox.
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)
Give Guests What They Want: Fast, Reliable SMS Communication
Guests today expect fast, seamless communication. They want instant confirmations, quick answers, and easy access to information - and in many cases, they prefer the simplicity and reliability of SMS over email or phone.
That’s where our integrated SMS functionality comes in. It lets you communicate efficiently at every stage of a guest’s journey - from booking to post-stay - without adding complexity to your workflow.
Why Seekom SMS Works for You
Bringing together automation, flexibility, and simplicity, enabling you to communicate with guests effortlessly and professionally:
- Instant engagement: Send confirmations, check-in reminders, and updates with a few clicks. Guests get the information they need, when they need it.
- Scheduled messaging: Automate pre-arrival instructions, room-ready alerts, check-out details, and post-stay thank-yous or review requests.
- Two-way conversation: Guests can reply directly, asking questions, requesting upgrades, or giving feedback - all logged against their booking.
- Bulk messaging: Notify multiple guests simultaneously - ideal for weather alerts, road closures, or last-minute changes.
- Personalised offers & upsells: Promote room upgrades, late check-outs, spa packages, or local experiences, tailored to each guest.
The Benefits
1. Enhance Guest Satisfaction
- SMS is fast, direct, and almost always read instantly, ensuring important messages aren’t missed.
- Guests get everything they need - booking confirmations, check-in instructions, Wi-Fi details, and checkout info - without having to call or search emails.
- Automated reminders reduce misunderstandings and help ensure a smoother stay.
2. Increase Revenue
- Send timely, targeted offers - room upgrades, late check-outs, spa packages, or local experiences - to boost ancillary revenue.
- SMS is personal and immediate, so messages are more likely to be noticed and acted on than emails or flyers.
3. Save Staff Time
- Automate routine messages - confirmations, check-in instructions, pre-arrival notes, checkout reminders - so your team can focus on in-person service.
- Two-way SMS lets guests request extras without calling (e.g., extra towels, late checkout, room service), making service more efficient and less disruptive.
- All guest communications are logged and linked to their booking, reducing errors, lost messages, or double handling.
4. Build Loyalty
- Welcome messages, thank-yous, and review requests make guests feel valued and build trust - increasing repeat bookings, positive reviews, and recommendations.
Why Now
With peak season fast approaching, and in an age where everyone carries a mobile phone, guests expect fast, clear, and convenient communication - not phone calls or having to check emails. SMS meets them where they are: on their phones, ready to respond.
Whether you run a small B&B, a motel, or a large holiday park, Seekom SMS scales to your needs. No operational overhaul is required - just smarter communication that saves work and elevates service.
Get Started Today
Ditch juggling calls, emails, and notes - a dedicated SMS system makes communication smooth and simple.
Texting is efficient, personal, and effective, helping you improve guest experiences, boost revenue, and streamline operations without overburdening staff.
Give your guests the reliable service they expect - and yourself the tools to deliver it.
Ready to get started? Check out our SMS Messaging guide for step-by-step instructions or contact our friendly support team for assistance.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
Get more stories from Seekom in your inbox.
Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)
Selling Your Property? Here’s How to Make the Handover Smooth
Thinking of selling your property or transferring ownership? Great - congratulations on your next chapter! Before you hand over the keys, there are a few quick steps to help make sure the change goes smoothly in Seekom.
We’ve noticed that ownership changes sometimes get held up when the current owner signs their part but doesn’t pass on the new owner’s details. This can delay things - or even lead to the account being closed instead of transferred.
To keep everything running seamlessly:
- Let our support team know early - As soon as a sale is confirmed, get in touch with Seekom Support so we can guide you through the next steps.
- Provide a minimum of 30 days’ notice - Especially important if a payment gateway like SeekomPay is involved, so we can make all the necessary arrangements before the transfer date.
- Share the new owner’s details - Make sure we have their contact information so we can reach out, set up access, and provide training if needed.
- Don’t assume they’ll be in touch - We need confirmation from both sides before we can transfer the account.
- Check your billing - Ensure all invoices are paid and any final charges are settled before the handover.
- We’ll keep it confidential - We understand that property sales can be sensitive. Rest assured, any details you share with us during the process will remain strictly confidential.
Following these steps helps the new owner get up and running without disruption - and gives you peace of mind knowing everything’s been wrapped up properly.
For full details, visit our help article: Change of Account Ownership
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
Get more stories from Seekom in your inbox.
Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)