Improvements to promo codes, email scheduling and extra guest rates

Improvements to promo codes, email scheduling and extra guest rates

We’ve launched three time-saving improvements to our Seekom property management system to help you make 2023 your best year yet.

These improvements enable you to set start and expiry dates for any promo codes you create and give you more power to schedule important emails to be sent to guests at specific times of day. We’ve also streamlined the process for setting the rates for extra guests staying at your accommodation.

Add start and end dates for promo codes

We have added the ability for users to add a date range to promo codes, giving you complete control over when they become active and when they expire. This removes the need for manual intervention and the possibility of being stuck charging a lesser rate because the code hadn’t been updated.

Previously promo codes could only be set as active or non-active, meaning users would need to remember to change them once a promo period was finished.

Add start and end dates for promo codes
Add start and end dates for promo codes

Schedule emails to be sent at specific times of day

Communication is key to supporting good relationships, so we’ve given users the option to schedule emails to guests at specific times of day, rather than just a set number of days before or after a ‘trigger’ action takes place.

One way to make use of this new option could be to set up and schedule an email to be sent to all guests shortly before the end of their stay to offer a late check out for an additional fee.

Schedule emails to be sent at specific times of day
Schedule emails to be sent at specific times of day

Set start and end dates for temporary or seasonal extra guest rates

Our latest upgrade allows you to create start and end dates for any extra guest rates introduced within Seekom. This was already possible for seasonal base rates, but extra guest rates had to be adjusted manually whenever a change was required.

By setting these rates up in Seekom well ahead of time, you can remove the need to remember to manually change anything before or after a seasonal rate period starts and ends.

For example, a campsite that usually charges a base rate of $40 and an extra guest rate of $20 might use the feature to set up a seasonal base rate of $55 and $30 per extra guest over Christmas, and then $55 base rate and $25 per extra guest over their region’s anniversary weekend. These rates could be set up whenever it is convenient, avoiding the need to remember to make the changes manually during busy peak periods.

Set start and end dates for temporary or seasonal extra guest rates
Set start and end dates for temporary or seasonal extra guest rates

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Phone (NZ) : +64 4 974 9588
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Why should you upgrade your website to GA4 (Google Analytics 4)?

Google made an announcement on March 16, 2022 that it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, they recommend that you prepare to use Google Analytics 4 going forward.

In this article, we will explain the basics of Google Analytics, why it’s important for your site and the importance of upgrading or installing the new Google Analytics 4 (GA4).

Why should you upgrade your website to GA4

What is Google Analytics and why is it important?

Google Analytics allows you to track and understand your customer’s behavior, their user experience, how they interact with your content, and more on your website.

This information can help you shape the marketing and business strategy for your business, discovering things you probably never knew about visitors on your site and delivering better outcomes for your marketing and sales campaigns.

In terms of GA4, because GA4 will focus on user engagement and provide new sections "Lifecycle" and" User," businesses can dig deeper into the customer journey and analyse data according to their acquisition, engagement, monetization and retention, as well as demographics and technology.

This means that you can monitor how and when customers come to the website, how long they engage and finally how they convert or make a booking. These actions and bookings can then be directly summed up or correlated to revenue and profits.

How do I make the switch to GA4?

If you have Universal Analytics on your website then you need to simply follow the steps mentioned in this Google article to complete the transition.

What if I don’t have any type of Google Analytics on my website?

If you don’t have Google Analytics set up on your website, and would like to get it set up, then follow this article to get a new GA4 property.

We do manage upgrades and integration to GA4 when you subscribe to our fully managed plans. You can call us or chat with our support team to know more.

We highly recommend you to upgrade to GA4 if you haven’t done so already. Also, if you are still on the fence about getting Google Analytics for your website you should know that having Universal Analytics or GA4 is very beneficial for your website, in fact it’s one of the compliance criterias set by Google. This helps you get your site higher up in Google Search.

Contact Us

PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Sales: sales@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2022 © Seekom Limited (NZ owned)