Save time and boost security with Seekom’s latest improvements

As part of our constant commitment to improving Seekom’s functionality to save you time and keep your systems and data more secure, we're highlighting three of our latest system enhancements.

Discover how to save time by addressing emails to groups and locating guest details with handy new search fields, plus be aware of new password requirements to keep your data safer than ever.

Save time and boost security with Seekom’s latest improvements

Send emails to multiple room types with ease

You can now select multiple properties and multiple room types when setting up your email scheduler. The scheduler allows you to create automated email messages that provide important information to guests at different pre-set times before, during or after their stay with you (e.g. a day prior to arrival, the day before check-out and a day after they leave).

Say goodbye to creating separate emails for each different category of rooms and welcome the ease of sending out one batch email to all of them instead. A real time saver.

email schedular in booking screen

Search and sort from the Arrivals and Departure screens

We’ve added a search field and sort function to make it easier to track down guests from your Seekom Arrivals and Departures screens.

If you have lots of different units at your property you can now use the search bar to find your guests easily rather than having to keep scrolling down the screen. Alternatively, you can sort the screen by guest name, unit number, booking reference number or even vehicle registration plate to find them.

Search using name

Beefed up password strength requirements

Strong passwords are a key part of your business’s online defense strategy in the fight against cybercrime. A best practice is to update your password often and make sure it’s strong enough to resist the nefarious efforts of hackers.

Our new beefed up password requirements require passwords to have at least eight characters and include a minimum of one lowercase letter, one uppercase letter, one number and one symbol. It might seem a bit over the top, but if you’re going to use a password you might as well use one that does the job properly.

seekom change password

To update your password, select 'My Account' from your Seekom iBex menu. Once there, select the Change Password button, which will open the Change Password pop up window.

In the future, we will be implementing two-factor authentication to apply an extra layer of online security armour. To learn more about keeping safe online read our data security article.

These three savvy Seekom system tweaks are live and ready to save your time and keep you secure online – make the most of them.

One of our amazing business development managers will be in touch to showcase our product to you and talk you through how we can help grow your business.

Join the beta test for our new streamlined booking calendar

Booking calendar upgrade

We’re excited to be rolling out a supercharged Seekom back-end booking calendar to make managing bookings easier for you and your staff. Due for release in Q2, the revamped booking calendar features:

  • State-of-the-art design to provide a fresh look and feel that makes it easier to use.
  • A bigger engine under the calendar’s hood meaning faster loading and less time holding up customers at your front desk while it loads.
  • New easy-to-understand icons showing the third-party site where the booking originated from, or whether it was a direct booking.

Sign up to be part of the beta test

Our team has been working on the booking calendar for months and we’re almost ready to unveil it – pending some final testing.

We’re searching for a select group of beta testers who are keen to experience the time-saving and performance benefits of the new booking calendar, while also helping us shape it into the best version of itself with their feedback.

Register your interest in being part of the beta test if you want to enjoy the benefits of the new booking calendar early and play a part in making it as tailored as possible to the needs of accommodation providers, sign up here.

Make your end of financial year easier with these four Seekom reports

Make your end of financial year easier with these four Seekom reports

Feeling frazzled with end-of-financial-year accounting looming large? Fear not: Seekom is here to save the day with a host of helpful reports designed to make it easy to get those accounting ducks in a row and flying in a tax-compliant direction.

We asked the superheroes in our support team to select the top Seekom reports for accommodation businesses navigating the end of the financial year and planning for the future. Knowledge is power – use it to your advantage!

Payments Received Report

Need to track down a payee’s name or a comment you left on a payment you received to help you reconcile and finalise your end of year accounts?The Payments Received Report makes tracking it down easy by allowing you to search through all your payment records.

A host of filters will save you time by letting you create bespoke reports to pinpoint the information you require. These filters include ‘booking reference’, ‘invoice number’, ‘payment reference’ and even ‘comments’.

Sales Report

Sometimes it can be useful to analyse your sales figures over a particular period so you can see when your business is most profitable, figure out why, and adjust your rates or services accordingly.

We created the Sales Report to give you all your sales data at a glance. It provides an itemised sales list inclusive of accommodation charges and any extra additional services, which you can filter to customise your report and hone in on details.

Unpaid Bookings Report

Keeping track of past bookings that haven’t been paid or invoiced can be a headache. That’s why we’ve created the Unpaid Bookings Report to help you identify and neatly resolve any past bookings, made by anyone, that still haven’t been invoiced or paid for.

Aside from showing uninvoiced and unpaid bookings up until the date of the report being pulled, this report can also be helpful for analysing your booking data. For example, if the number of unpaid bookings at your accommodation is increasing over time, you might want to consider incentivising advance payment by guests.

Debtors’ Report

If you worry you might miss collecting funds you’re owed specifically by corporates or online travel agents (OTAs), the Debtors’ Report is for you.

You’ll be able to see, at a glance, all outstanding balances they owe for past and future bookings, and how long their payments have been overdue. This ensures you can take action sooner rather than later – always a good thing when it comes to chasing up debts.

Don’t forget - Seekom syncs with Xero!

To make it even simpler to manage your accounts Seekom works hand-in-hand with Xero, allowing you to post invoices and credit notes directly to it. Find out more about syncing Seekom with Xero in our help guide.

At Seekom we’re always trying to make your life easier by letting you enjoy more success and less stress. We’ve created these reports to save you time and help you navigate the tax system with confidence – we hope they simplify the challenge of running your business.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

A sneak peek at our 2024 plans

We’ve made it to late January and you all deserve a pat on the back for the amazing accommodation and hospitality experiences you have provided to travellers during what is traditionally one of the busiest times of the year.

As we head into a new year, know that team Seekom has your back. We’ve got some exciting developments planned for 2024 – many suggested by users – and we wanted to share a few of the most exciting.

welcome 2024
SMS icon

SMS upgrade and better calendar

Coming soon, we have a major upgrade to our SMS functionality that will provide lower rates and add a whole lot more options for the ways you can communicate with guests before, during and after their stay. We’re also redesigning and improving the look and feel of the bookings calendar found within Seekom, plus adding some enhancements to make it more user friendly and better optimised for mobile devices

System speed

System speed

We know how important it is for Seekom to load quickly when you are checking someone in or trying to create a report during a team meeting, so you can expect to see ongoing improvements to the speed of our system throughout the year.

Message options and refund protection

Message options and refund protection

Looking further ahead, we’re exploring the possibility of extending our automated messaging options so you can reach guests via WhatsApp, and adding an option that would allow you to offer refund protection to your guests as an ‘opt in’ when they make a booking, to mitigate the financial impacts for you and your guests of any bookings that need to be cancelled.

Industry dashboard and AI

Industry dashboard and AI

We’re also looking at introducing an ‘Industry Dashboard’ that would make benchmarking your property’s performance against key industry metrics easy. We think artificial intelligence has potential too, so we are starting the process of investigating whether adding AI into Seekom might make life easier for you and improve the guest experience. We will of course keep security front of mind and seek your views on AI throughout.

These are just a taste of what’s being considered for the year ahead, thanks in large part to the feedback users have provided via our Seekom Community. If you haven’t yet sent us your ideas, now’s a great time to do so.

With your insights and continued support, Seekom will remain ahead of the pack and continue playing its small but important role in the ongoing success of your business. Here’s to the future!

One of our amazing business development managers will be in touch to showcase our product to you and talk you through how we can help grow your business.

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses

Introduction:

In the fiercely competitive hospitality industry, staying ahead of the curve is crucial for success. One powerful tool that can significantly boost the online presence of hotels, motels, bed and breakfasts, and short-term rental properties is Search Engine Optimization (SEO).

In this article, we’ll explore the key benefits of SEO for businesses in the hospitality sector, focusing on optimising the meta titles, meta description and main headings (H1 tags) on your website pages. By doing this, you will give your pages the best possible chance of appearing in the search results when a potential guest is using Google, Bing or another search engine to look for accommodation.

Meta Title

In Simple Terms: The meta title is like the headline of a book. It's the title you see in search engine results when you look for something on the internet. While it can be the same as the headline at the top of your web page, it doesn’t have to be. It is set separately, often in page settings within your website content management system.

Why It Matters: Crafting a catchy and informative meta title is important because it helps people decide if they want to click on your website. It also tells search engines what your page is about, helping them rank it properly.

Meta Description

In Simple Terms: Think of the meta description as the blurb on the back cover of a book. It's a brief summary that displays below the meta title in the search results when you are searching online, giving you a glimpse of what's inside.

Why It Matters: The meta description is your chance to convince people that your page has what they're looking for. A well-written meta description can increase the likelihood of someone clicking on your site.

H1 (Heading 1) Tag

In Simple Terms: Imagine your webpage as a document, and the H1 tag is like the main title or heading of that document. It's the big, bold title you see at the top of a page.

Why It Matters: Search engines use the H1 tag to understand the main topic of your page. It's also the first thing visitors see when they land on your page, so it should clearly tell them what the page is all about. Like a chapter title in a book, it sets the tone for what follows.

Increased Visibility and Traffic:

There are some simple but effective steps you can take to improve the meta titles, meta descriptions and h1 tags on your website. These are all quick wins and will help improve how well your website is optimised for search engines.

Meta Titles: Craft compelling and concise meta titles for each page, incorporating relevant keywords that potential guests are likely to search for. For example, "Luxurious Beachfront Hotel in [Location] – Unwind in Style".
Finding the right place to update your page’s meta title will depend on your content management system (e.g. WordPress, Squarespace, Wix etc), but it is usually found within the ‘page settings’ area for each individual web page.

Meta Description: Utilise descriptive meta description tags that encapsulate the essence of your property. Include details such as amenities, location, and unique selling points. For instance, "Ocean View Suites, Spa, Free Wi-Fi – Your Ideal Getaway".
As above, finding the right place to update the meta description for your pages will depend on your content management system. Typically, the meta description options will be found in the ‘page settings’ area for each page.

H1 Tags: Align your main page heading H1 tags with your meta titles, reinforcing the primary keyword or subject matter of your page. This creates a consistent and focused message, making it easier for search engines to understand and rank your page.

Enhanced User Experience

Reviewing your meta titles, meta descriptions and h1 tags is about more than just improving your search results. It can also provide for a better user experience. Keep these key considerations in mind when doing your SEO optimisations.

Meta Titles: Optimise meta titles not just for search engines but also for potential guests. Incorporate a call-to-action or highlight special offers to entice clicks. Example: "Book Direct for Exclusive Discounts – [Your Hotel Name]".

Meta Description: Create meta description tags that provide a snapshot of the guest experience. Include details about on-site dining, recreational activities, and nearby attractions. "Gourmet Dining, Poolside Bliss, Steps from [Landmark] – Your Dream Stay Awaits".

H1 Tags: Use H1 tags to introduce the unique experience your property offers. "Discover Unrivalled Comfort and Luxury at [Your Property Name]".

Targeted Niche Marketing

One way to differentiate your property is to target a specific niche of the accommodation market. You can really get your niche targeting humming by tailoring your meta titles, meta descriptions and h1 tags to the niche you have identified.

Meta Titles: Tailor meta titles to target specific niches within the hospitality sector. For example, "Pet-Friendly Bed and Breakfast – Pamper Your Furry Friends at [Your B&B]".

Meta Descriptions: Leverage meta description tags to highlight niche-specific amenities or services. “Cyclist-Friendly Motel – Secure Bike Storage, Repair Station, and More!”

H1 Tags: Clearly communicate your property's specialisation in the H1 tag. "Your Ultimate Cyclist Retreat – Welcome to [Your Motel]."

Local SEO Advantage

Most search engines will prioritise content that is clearly marked as being in the vicinity of the location a guest is looking for when they search online, or close to the area they are physically conducting their online search from. The meta titles, meta descriptions and h1 tags on your page can play an important role in helping search engines understand the geographic locations your accommodation property’s pages are most relevant to.

Meta Titles: Localise meta titles by including the city or region. "Charming Downtown Short-Term Rentals – Explore [City] from Your Home Away from Home."

Meta Description: Emphasise proximity to local attractions, landmarks, or events. "Minutes from [Attraction] – Convenient and Cozy Short-Term Rentals."

H1 Tags: Reinforce local relevance in H1 tags. "Your Gateway to [City] – Unmatched Comfort at [Your Rentals]."

What’s the perfect length?

When it comes to length, a good rule of thumb for the meta titles, meta descriptions and H1 tags on your website is as follows:

Meta Title: Aim for 60 characters long, including spaces
Meta Description: Aim for 180 characters, including spaces
H1: There’s no limit but the more concise it is the better it is

Conclusion:

Implementing a robust SEO strategy, focusing on meta titles, meta description tags, and H1 tags, can transform the online visibility of hotels, motels, bed and breakfasts, and short-term rental properties. By optimising for search engines and user experience, businesses in the hospitality sector can attract more guests, enhance their online reputation, and ultimately achieve long-term success in a competitive market.

undraw_wireframing_nxyi (2) (1)

Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

One of our amazing business development managers will be in touch to showcase our product to you and talk you through how we can help grow your business.