Why two-factor authentication is essential for accommodation providers

A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures.

Having robust cybersecurity in place has become a necessity in today’s accommodation industry, largely due to the vast amount of guest data stored digitally on internet-connected devices and servers.

While there’s no silver bullet for cyber security, measures such as two factor authentication (2FA) - which requires people to use two different means of verifying themselves when logging into a secure system – can significantly reduce the risk that your business being compromised.

Seekom blog graphic _why 2FA is essential

A wake-up call for the industry

A major hotel group, which operates around 80 hotels across seven brands throughout New Zealand, Australia and Europe, experienced a significant cyberattack in March and is working through the recovery process – highlighting the complexity of restoring compromised systems.

The impact of the cyberattack has been far-reaching and severely disrupted the hotel group’s normal business operations.

  • Offline communication and booking systems: Core booking and communication platforms were forced offline, leaving staff unable to access guest information or process reservations normally.
  • Manual workarounds: With digital systems compromised, staff had to implement manual workarounds, creating a surge in customer service inquiries that put significant pressure on staff whose resources were already stretched thin.
  • Inability to process online payments: Online payment-processing systems were disabled, forcing staff to rely on manual payment methods – adding a layer of friction to the guest experience.
  • Compromised booking information: Questions around the integrity of guest data created challenges in service delivery.

The recovery process continues

The fact that the hotel group is still working to fully restore its systems emphasises the damage cyberattacks can cause and underscores that prevention is better than cure when facing sophisticated online threats.

How two-factor authentication can protect your business

Implementing two-factor authentication is a powerful way to boost cybersecurity and is one of the most effective steps accommodation providers can take to protect their data from malicious cyber threats.

  • Extra online armour: 2FA requires two forms of verification before access is granted, making it harder for unauthorised users to access your systems.
  • Safeguarding sensitive information: With the wealth of personal and financial data handled by accommodation providers, 2FA helps ensure this information remains protected from security breaches.
  • Minimising potential damage: With 2FA in place, it becomes considerably more difficult for bad actors online to cause substantial business disruption.

Staying ahead of industry standards

While many of our competitors may not yet have adopted 2FA, the increasing frequency and sophistication of cyberattacks make its implementation critical. Such measures will soon become standard practice. Waiting until after an incident occurs can lead to significant operational disruption, financial losses and reputational damage – not to mention upset guests.

A proactive approach to security

This industry cyberattack is an unfortunate example that reinforces the need for businesses to have robust cybersecurity measures in place to avoid the pitfalls of operating in today’s complex digital landscape. By implementing 2FA, accommodation providers can help safeguard their operations, protect guest data and maintain the trust that forms the foundation of the hospitality business.

At Seekom, we’re committed to providing the tools and support you need to operate securely online. This is why we will be rolling out a phased implementation of mandatory 2FA from 20 May, as an important step in our ongoing efforts to protect your business and your guests.

Rest assured, our support team is on hand to answer any questions you might have and help you implement 2FA smoothly.

When it comes to cybersecurity, being proactive isn’t just good practice – it’s good business.

Ready to get started?

We encourage you to opt in to 2FA as soon as possible rather than waiting until it becomes mandatory. Early adoption allows your team to become familiar with the new login process at a time that suits you.

Thank you for partnering with us in creating a more secure environment for your business and guests. Together, we're taking an important step forward in protecting what matters most.

If you have any questions about the 2FA implementation process, please read our 2FA user guide or contact our friendly support team.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Seekom blog graphic _why 2FA is essential

Why two-factor authentication is essential for accommodation providers

Why two-factor authentication is essential for accommodation providers A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures. Having robust cybersecurity […]

Two-factor authentication now available for Seekom users

We're thrilled to announce that two-factor authentication (2FA) is now available for all Seekom users! This important security enhancement is a significant step forward in our commitment to protecting your business data and your guests' information.

Two-factor authentication now available for Seekom users

Opt-in available now

Starting today, you can enable 2FA for your Seekom account by simply filling out this form and submitting it to our support team. Once activated, 2FA will apply to all staff set up as users within your account, providing comprehensive protection across your entire team.

The opt-in period will run for just over one month and gives you the flexibility to implement 2FA at your convenience. You can choose when best to activate it based on your property's schedule and staff availability, ensuring a smooth transition.

2FA starts becoming mandatory from 20 May

While 2FA is currently optional, it will begin to become mandatory for all Seekom accounts from 20 May onwards to keep you, other clients and guests as secure as possible and futureproof online security. This rollout will happen in tranches, becoming mandatory for some accounts slightly earlier than others. The opt-in period currently underway gives you several weeks to prepare your team and implement the change when it works best for you.

Why 2FA is necessary

In today's digital landscape, 2FA has become standard practice to safeguard companies’ data across all types of industries and protect them from the reputational damage that data breaches can cause. Businesses worldwide are choosing to adopt this critical security measure to protect sensitive information and prevent it from falling into the wrong hands.

By requiring a second verification factor beyond just a password, 2FA creates a substantial barrier against unauthorised access. This is particularly important for accommodation providers, which handle guests' personal and financial information daily, including banking information such as credit card details.

Setup is simple

Implementing 2FA is easy and straightforward for users. After downloading either the Google Authenticator App or Microsoft Authenticator App on their smartphone, all they need to do is scan a QR code from your Seekom account and 2FA will be activated.

Once set up is complete, each user will need to use both their password and a time-sensitive code from their authenticator app to log in to your system. View our 2FA user guide for more information.

Preparing your team

If you haven't already done so, now is an ideal time to ensure all your staff have their own individual Seekom logins – to make this easy we include unlimited user accounts with all plans.

Setting up individual logins prepares you for 2FA implementation and also improves accountability by tracking which team member performs specific actions in your system. To find out how to set up staff logins check out our handy guide.

Ready to get started?

We encourage you to opt in to 2FA as soon as possible rather than waiting until it becomes mandatory. Early adoption allows your team to become familiar with the new login process at a time that suits you.

Thank you for partnering with us in creating a more secure environment for your business and guests. Together, we're taking an important step forward in protecting what matters most.

If you have any questions about the 2FA implementation process, please read our 2FA user guide or contact our friendly support team.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Seekom blog graphic _why 2FA is essential

Why two-factor authentication is essential for accommodation providers

Why two-factor authentication is essential for accommodation providers A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures. Having robust cybersecurity […]

Enhancing your security: Two-factor authentication coming soon to Seekom

Get ready for a significant security upgrade! We're excited to announce that two-factor authentication (2FA) will be rolling out to all Seekom users in the next quarter. This enhancement will help protect both your business and your guests' information with minimal effect on your operations.

Seekom Ready for 2FA blog image

What is 2FA?

2FA is a security protocol that requires two forms of verification to be provided before access is granted to a user account or system – like requiring two keys to unlock a door rather than just one. This added layer of security ensures that only authorised users can gain access, even if someone else knows the password.

Why does it need to be done?

Enabling two-factor authentication (2FA) is important because it adds an extra layer of security to your account, making it much harder for unauthorised users to gain access:

  • Strengthens security: 2FA requires two forms of verification - typically something you know (your password) and something you have (like your smartphone or an authentication app). Even if someone steals your password, they can’t access your account without the second factor.
  • Protects against phishing: Phishing attacks can trick you into revealing your password, but with 2FA, even if your password is compromised, the phisher would still need the second factor to complete the login.
  • Prevents account takeovers: With the extra layer of security, 2FA greatly reduces the chances of hackers taking over your account, especially when passwords are shared or reused across different sites by different people.
  • Safeguards sensitive information: For accounts holding sensitive information – such as guests’ personal information, bank details and emails – 2FA helps prevent unauthorised access that could result in identity theft, financial loss, or privacy breaches.

2FA is a simple and effective way to significantly improve your online security and protect both your and your customers' personal information, as well as limit the chance of reputational damage to your business.

Setting up 2FA is quick, easy and typically takes less than five minutes per user. Each user on your Seekom account will just need to download either the Google Authenticator App or Microsoft Authenticator App on their smartphone, scan a QR code from your Seekom account, and they’ll be ready to go with an extra layer of security armour protecting your data.

We regard 2FA as such an essential part of our online security approach that all Seekom staff are required to use 2FA and cannot access our Seekom iBex system without it.

Rest assured we will try to make the upgrade to 2FA go as smoothly as possible for you.

trusted PMS

What to do to get ready for 2FA?

Make sure everyone is set up with their own individual logins. We offer unlimited user logins with all our plans to make this easy (unlike some of our competitors who charge for additional users). A user guide on how to set up staff logins can be viewed here.

Having all staff set up with their own login is best practice, as it allows you to see who has done what on the system, whether making a booking, upselling an item or actioning a rate change.

2FA works for both Google Authenticator app and Microsoft Authenticator App, with each user needing access to their own smartphone to activate their unique code.

When 2FA is first rolled out it will be a ‘soft launch’, which means you’ll be able to opt in and set up 2FA at a time that’s convenient for you and your accommodation property, rather than being made to do it immediately, including potentially during peak check-in times. The opt in option will be available for a few weeks, after which it will become compulsory and will be switched on for all accounts.

For the time being we just want to make you aware of the forthcoming 2FA roll out. No action is required on your part for now, although it’s an ideal time to make sure all your staff have their own individual logins.

We’ll confirm the start date of the soft launch roll out closer to the time and will look forward to taking the next step in our mission to keep your business and the data it holds safer and more secure than ever before.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Seekom blog graphic _why 2FA is essential

Why two-factor authentication is essential for accommodation providers

Why two-factor authentication is essential for accommodation providers A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures. Having robust cybersecurity […]

Enhance Your Guest Experience With SMS

In today’s fast-paced hospitality industry, guests expect seamless communication and real-time updates. Our SMS solution helps you deliver just that.

Our built-in Seekom guest messaging SMS solution helps you deliver just that, and we're giving you the chance to try it at your accommodation by signing up to receive three months of free SMS credit.

SMS Promo blog banner

Read on to discover the benefits and sign-up for the special offer (offer expires on 31 March, so get in quick!).

Key features

  • Instant engagement: Send booking confirmations, check-in reminders, and updates instantly
  • Automate operations: Free up staff by automating routine messages (Wi-Fi, check-out details, etc)
  • Personalised service: Offer room upgrades, promotions, and local tips via SMS
  • Set and forget: These can be scheduled ahead of time and applied to all future bookings

Benefits

  • Fewer missed bookings and less confusion
  • Guests are always kept up to date with the status of their booking
  • Guests receive personalised welcome messages with essential details
  • Save staff time by reducing the number of enquiries from guests seeking key information (Wi-Fi password, check out time etc)
  • Increase your revenue by promoting premium services
  • Encourage repeat bookings
  • Get more Google reviews that highlight your property to prospective guests

Why choose our SMS solution?

  • Simple integration: Works seamlessly with Seekom’s property management system (PMS)
  • Cost and time savings: Save on phone calls and reduce manual labour with automated workflows
  • Enhanced guest satisfaction: Improve communication for a better guest experience, more repeat bookings, and glowing Google reviews that showcase your property
  • Scalable: Ideal for any property, from B&Bs to hotel chains
SMS special offer

Special offer – try it FREE!

Never tried SMS before? Enjoy three consecutive months of free messaging (up to $40/month value)*. This is equivalent to over 200 messages per month. Experience the power of SMS with no obligation. Set up is fast, and our team can help you create scheduled templates. See first-hand how SMS can elevate your guest experience and streamline operations.

*Terms and conditions apply.

Ready to upgrade your communication?

Check out our SMS upgrade guide, or contact our support team and they will be happy to assist you in getting things set up. Just email them at support@seekom.com.

In order to receive your credit (applied retrospectively - see terms and conditions) and take advantage of this three-month promo period, you will need to opt-in before 31 March by clicking here.

Terms and conditions

  1. Your promo period will begin on the day you send your first SMS message after opting into this offer.
  2. The special offer applies per account, rather than per property.
  3. Credits will only be applied for SMS messages sent within three consecutive months.
  4. Any messages sent that exceed the $40/month trial period allocation will be charged at their standard rate.
  5. Credits do not roll over. For example, if you use $23 in a month, you will receive a $23 credit; the remaining $17 will not carry over as credit.
  6. You will receive a monthly invoice for SMS usage, and the credit will be applied to your account afterwards. Monthly credits will start being applied approximately 30 days from when you opt in to the SMS promo deal (with variance due to weekends). Please note, this may fall outside of your regular billing cycle.
  7. This special offer is only available to customers who opt in and send their first SMS before March 31, 2025.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Seekom blog graphic _why 2FA is essential

Why two-factor authentication is essential for accommodation providers

Why two-factor authentication is essential for accommodation providers A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures. Having robust cybersecurity […]

Accommodation marketing: mega events not to miss in 2025

Continuing our mission to make your life easier, we’ve wrangled a swathe of popular Australian and New Zealand music, sports, cultural and other entertainment events into a handy calendar to help you plan your accommodation marketing efforts to attract the crowds.

Whether your guests are flocking to stomp to Shihad, swoon to Katy Perry, experience the cultural phenomenon that is Wellington’s CubaDupa, or represent the Barmy Army at the Ashes, they’ll appreciate a well-timed deal and some local knowledge during their stay.

This calendar complements our earlier ‘key dates for 2025’ calendar identifying public holidays, days of significance and school holiday dates for accommodation providers to consider in their marketing and promotion plans for the year ahead.

Seekom mega events calendar blog image

February

As the dust settles from the terrific tennis tussle that is the Australian Open and Chinese New Year celebrations continue, there’s a host of gigs, festival action and a three-day golf bonanza happening in February as summer gets into full swing.

Key dates in February

  • 1 February – Bryan Adams (Christchurch, NZ)
  • 4 February – Bryan Adams (Auckland, NZ)
  • 6 February – Laneway Festival (Auckland, NZ)
  • 6 February – Bryan Adams (Melbourne)
  • 7 February – Bryan Adams (Adelaide)
  • 7 February – Shihad (Nelson, NZ)
  • 9 February – Bryan Adams (Perth)
  • 9 February – Laneway Festival (Sydney)
  • 9 February – UFC 312 (Sydney)
  • 12 February – Bryan Adams (Sydney)
  • 13 February – Bryan Adams (Brisbane)
  • 13 February and 14 February – The Prodigy (Sydney)
  • 13 February – Shihad (Adelaide)
  • 14 February – Laneway Festival (Melbourne)
  • 14 February, 15 February and 16 February – LIV Golf (Adelaide)
  • 14 February – Shihad (Sydney)
  • 14 February to 8 March – New Zealand Fringe Festival (Wellington, NZ)
  • 14 February to 2 March – Sydney Gay and Lesbian Mardi Gras
  • 15 February – Auckland Rainbow Parade (NZ)
  • 15 February – Bryan Adams (Melbourne)
  • 15 February – Laneway Festival (Adelaide)
  • 15 February – Kylie Minogue (Perth)
  • 16 February – Laneway Festival (Perth)
  • 16 February – The Prodigy (Brisbane)
  • 18 February – The Prodigy (Melbourne)
  • 18 February – Kylie Minogue (Adelaide)
  • 20 February, 21 February and 22 February – Kylie Minogue (Melbourne)
  • 21 February and 22 February – Shihad (Perth)
  • 21 February to 22 February – Electric Avenue (Christchurch, NZ)
  • 21 February to 23 March – Adelaide Fringe Festival (Adelaide)
  • 22 February to 23 February – World Triathlon Cup (Napier, NZ)
  • 26 February and 27 February – Kylie Minogue (Brisbane)
  • 27 February and 28 February – Shihad (Brisbane)
  • 27 February to 1 March – Golden Shears (Masterton, NZ)

March

Gigs and festivals rock, roll and pop off throughout March, with the WOMAD festivals attracting tens of thousands of world music enthusiasts and some huge names in music, both old and new, drawing in fans across Australasia.

Key dates in March

  • 1 March, 2 March and 3 March – Kylie Minogue (Sydney)
  • 1 March – Shihad (Christchurch, NZ)
  • 5 March and 7 March – Shihad (Melbourne)
  • 6 March to 23 March – Auckland Arts Festival (Auckland, NZ)
  • 7 March to 10 March – WOMADelaide festival (Adelaide)
  • 13 March to 16 March – Formula 1 Australian Grand Prix (Melbourne)
  • 14 March – Shihad (Auckland, NZ)
  • 14 March to 15 March – Jim Beam Homegrown festival (Wellington, NZ)
  • 14 March to 16 March – WOMAD festival (New Plymouth, NZ)
  • 15 March – Bob Geldof (Sydney)
  • 17 March, 19 March, 20 March, 22 March and 23 March – Dua Lipa (Melbourne)
  • 19 March – Bob Geldof (Melbourne)
  • 20 March – Australia vs Indonesia FIFA Football World Cup Qualifier (Sydney)
  • 22 March – Bob Geldof (Canberra)
  • 24 March – FIFA World Cup 2026 Oceania Qualifier Final (Auckland, NZ)
  • 25 March – Bob Geldof (Adelaide)
  • 26 March, 28 March and 29 March – Dua Lipa (Sydney)
  • 26 March to 20 April – Melbourne International Comedy Festival (Melbourne)
  • 28 March – Bob Geldof (Auckland, NZ)
  • 29 March – Bob Geldof (Wellington, NZ)
  • 29 March to 30 March – CubaDupa festival (Wellington, NZ)

April

April keeps the grooves going strong with legendary New Zealand funkateers’ The Phenomenon Tour in full effect and ZZ Top rocking Australasia. Some of Supergroove’s 12 gigs have already sold out and demand for accommodation is likely to spike as the band rolls through New Zealand cities.

Key dates in April

  • 2 April and 4 April – Dua Lipa (Auckland, NZ)
  • 3 April – Bob Geldof (Tweed Heads)
  • 5 April – Bob Geldof (Perth)
  • 8 April – Supergroove (Rotorua, NZ)
  • 9 April – Supergroove (Whanganui, NZ)
  • 10 April, 11 April, 12 April and 13 April – AFL Gather Round (Adelaide)
  • 11 April and 12 April – Supergroove (Wellington, NZ)
  • 17 April – Supergroove (Nelson, NZ)
  • 19 April – Supergroove (Christchurch, NZ)
  • 20 April – Supergroove (Dunedin, NZ)
  • 21 April – Supergroove (Invercargill, NZ)
  • 24 April and 25 April – Supergroove (Havelock North, NZ)
  • 26 April and 27 April – Supergroove (Auckland, NZ)
  • 26 April – ZZ Top (Bendigo)
  • 27 April – ZZ Top (Mornington)
  • 29 April – ZZ Top (Adelaide)

May

The Australasian gig scene bubbles along nicely in May, with some iconic names gracing our shores and fittingly playing at venues that can accommodate thousands of fans, many of whom will be looking for a place to stay. On the other hand, the fiercely fought State of Origin battles will be a major drawcard for rugby league fans.

Key dates in May

  • 1 May – NRL Magic Round (Brisbane)
  • 1 May – Women’s State of Origin Game One (Brisbane)
  • 1 May – ZZ Top (Perth)
  • 3 May – ZZ Top (Hunter Valley)
  • 4 May – ZZ Top (Wollongong)
  • 7 May – ZZ Top (Melbourne)
  • 10 May and 11 May – ZZ Top (Brisbane)
  • 13 May – ZZ Top (Sydney)
  • 15 May – Women’s State of Origin Game Two (Sydney)
  • 17 May – ZZ Top (Auckland, NZ)
  • 18 May – ZZ Top (Wellington, NZ)
  • 21 May – Alison Moyet (Auckland, NZ)
  • 24 May – Alison Moyet (Wellington, NZ)
  • 26 May and 27 May – Alison Moyet (Christchurch, NZ)
  • 28 May – Men’s State of Origin Game One (Brisbane)
  • 29 May – Women’s State of Origin Game Three (Newcastle)
  • 29 May – Alison Moyet (Brisbane)
  • 31 May – Alison Moyet (Sydney)
  • 31 May – Isuzu UTE A-League Grand Final (location TBC)

June

Entertainment acts including stellar pop sensation Katy Perry pack out high-capacity venues across Australia in June. In Hamilton, New Zealand the southern hemisphere’s largest agricultural event Fieldays usually hosts over 100,000 rurally inclined punters over four days.

Key dates in June

  • 1 June – Alison Moyet (Melbourne)
  • 4 June – Alison Moyet (Perth)
  • 5 June – Australia vs Japan FIFA World Cup 2026 Qualifier (Perth)
  • 9 June and 10 June – Katy Perry (Sydney)
  • 11 June to 14 June – Fieldays (Hamilton, NZ)
  • 12 June, 13 June and 14 June – Katy Perry (Melbourne)
  • 14 June and 15 June – Torvill and Dean (Brisbane)
  • 17 June and 18 June – Katy Perry (Sydney)
  • 18 June – Men’s State of Origin Game Two (Perth)
  • 18 June and 19 June – Torvill and Dean (Melbourne)
  • 21 June and 22 June – Torvill and Dean (Sydney)
  • 22 June and 23 June – Katy Perry (Perth)
  • 26 June, 27 June, 28 June and 29 June – Katy Perry (Adelaide)

July

From a live-music perspective, July is all about 10cc and their Ultimate Ultimate Greatest Hits Tour – maybe all the other bands are taking a ‘dreadlock holiday’. In any case, many of the band’s fans will be revving for the ultimate accommodation solution. Additionally, Melbourne will be under the spell of the Melbourne Magic Festival – the largest of its kind in the southern hemisphere.

Key dates in July

  • July 7 to July 19 – The Melbourne Magic Festival (Melbourne)
  • 9 July – Men’s State of Origin Game Three (Sydney)
  • 10 July – 10cc (Christchurch, NZ)
  • 11 July – 10cc (Wellington, NZ)
  • 12 July – 10cc (Auckland, NZ)
  • 13 July – 10cc (Hamilton, NZ)
  • 16 July – 10cc (Brisbane)
  • 17 July and 18 July – 10cc (Tweed Heads)
  • 19 July – 10cc (Caloundra)
  • 20 July – 10cc (Toowoomba)
  • 22 July – 10cc (Newcastle)
  • 23 July – 10cc (Penrith)
  • 25 July – 10cc (Sydney)
  • 26 July – 10cc (Wollongong)
  • 27 July – 10cc (Canberra)
  • 28 July – 10cc (Albury)
  • 30 July – 10cc (Castlemaine)
  • 31 July – 10cc (Geelong)

August

August attracts visitors to Brisbane and Hamilton Island with Australia’s largest offshore keelboat regatta, while Sydney expects to host an estimated 90,000 fun runners – with a bit of leg work some of them could be your guests.

Key dates in August

  • 1 August – 10cc (Melbourne)
  • 2 August – 10cc (Adelaide)
  • 4 August – 10cc (Perth)
  • 10 August – City2Surf fun run (Sydney)
  • 16 August to 23 August – Hamilton Island Race Week (Queensland)

September

With the AFL Grand Final and rugby union Bledisloe Cup clash having topped the 100,000-attendance mark previously, the ball is in your hands if you want to make a pass for the hordes of fans looking to stay in September.

Key dates in September

  • 27 September – AFL Grand Final (Melbourne)
  • 27 September – Bledisloe Cup (Auckland, NZ)

October

Melbourne is the place to be for league fans in early October, and with attendance records for NRL fixtures increasing year-on-year it’s a smart move to make a play for their custom so you can be ahead of the game. All Blacks and Wallabies supporters will pack out Perth’s Optus Stadium to witness the epic Bledisloe Cup around the same time.

Key dates in October

  • 4 October – Bledisloe Cup (Perth)
  • 5 October – NRL Grand Final (Melbourne)
  • 9 October – Bathurst 1000 (Bathurst)
  • 18 October – The Everest (Sydney)

November

In November Melbourne hosts the quintessential Australian sporting event – the race that stops a nation – with hundreds of thousands attending over the four-day Melbourne Cup Carnival around cup day on the fourth of November. Gigs to suit all types of music afficionados welcome fans, while the first Ashes test kicks off late in the month and you can bet on England’s Barmy Army looking for somewhere to stay.

Key dates in November

  • 1 November – Metallica (Perth)
  • 1 November and 2 November – Cliff Richard (Perth)
  • 4 November – Cliff Richard (Adelaide)
  • 4 November – Melbourne Cup Day (Melbourne)
  • 5 November – Metallica (Adelaide)
  • 6 November and 7 November – Cliff Richard (Melbourne)
  • 8 November – Metallica (Melbourne)
  • 8 November and 9 November – Pixies (Freemantle)
  • 9 November and 10 November – Cliff Richard (Sydney)
  • 12 November – Metallica (Brisbane)
  • 12 November – Cliff Richard (Brisbane)
  • 13 November and 14 November – Pixies (Sydney)
  • 14 November and 15 November – Cliff Richard (Auckland, NZ)
  • 15 November – Metallica (Sydney)
  • 16 November and 17 November – Pixies (Brisbane)
  • 17 November – Cliff Richard (Wellington, NZ)
  • 19 November – Cliff Richard (Christchurch, NZ)
  • 19 November – Metallica (Auckland, NZ)
  • 19 November and 20 November – Pixies (Melbourne)
  • 21 November to 25 November – first Ashes cricket test (Perth)
  • 23 November and 24 November – Pixies (Auckland, NZ)
  • 26 November and 27 November – Pixies (Wellington, NZ)

December

High-profile cricket matches are the sporting order of the month in December, while the Rolex Sydney Hobart Yacht Race will bring in thousands of spectators plus sailors and support crews to Sydney. Dates for the start of Auckland’s ASB Classic tennis tournament at the end of 2025 have not been announced yet, but New Zealand’s biggest annual sporting event will be a magnet for tennis fans across New Zealand looking for accommodation.

Key dates in December

  • 4 December to 8 December – second Ashes cricket test (Brisbane)
  • 17 December to 21 December – third Ashes cricket test (Adelaide)
  • 26 December to 30 December – Boxing Day fourth Ashes cricket test (Melbourne)
  • 26 December to 2 January – Rolex Sydney Hobart Yacht Race

Seekom makes promotions simple!

Seekom’s flexible functionality makes running and promoting special offers simple all-year round.

Our user-friendly platform lets you send automated or group emails and SMS messages to let people know about your special offers, use promo codes for seasonal deals, or create banners to advertise offers or promotions on your online booking screens.

If your new year’s wish is for data-driven pricing to magic up your profit margins, revenue-management system RoomPriceGenie can help. This savvy service can monitor bookings to identify demand patterns, optimise pricing to increase profits and track your competitors’ moves for you. RoomPriceGenie can be easily integrated with Seekom to make your life easier, and more profitable, than ever.

Contact our friendly team today to discover how Seekom can boost your marketing and promotions throughout 2025 and beyond.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Seekom blog graphic _why 2FA is essential

Why two-factor authentication is essential for accommodation providers

Why two-factor authentication is essential for accommodation providers A recent high-profile cyberattack on a major international hotel group serves as a stark warning about the vulnerabilities in our sector and the critical need for proactive security measures. Having robust cybersecurity […]