How to make the most of Seekom’s enhanced SMS guest messaging

According to global SMS messaging company Modica Group, there are now more than 7 billion phones in the world, 91% of adults keep their phones within arm’s reach at all times, and 98% of SMS messages are opened in the first three minutes.

That’s a whole lot of reasons to consider using more SMS messaging to improve the guest experience and make life easier for staff at your accommodation business.

From before guests arrive to after they leave, our recent Seekom SMS upgrade can help ensure their experience is the very best possible.

Not only that, but it can save staff time and increase your business’ revenue by making guests aware of all the additional free and paid services you can offer.

Here are just a few ways you can harness Seekom’s new SMS messaging at your place.

Seekom gust SMS update

Before guests arrive

First impressions matter. So why not send guests a friendly “We’re looking forward to having you stay with us” message, accompanied by some of the highlights of your local area, or accommodation, to whet their appetite and get them excited about their upcoming visit

SMS messaging to improve the guest experience

For guests arriving outside of regular hours, automated text messages sent a day or so prior to their arrival can guide them through where to park and after-hours check-in processes, reducing stress and informing them of your normal reception hours.

Additionally, confirming contactless check-in services via text may be convenient for some of your guests, while also reducing reliance on your staff to complete the check-in process.

From an upsell perspective, a day or two before your guests arrive could be the ideal time to dangle the carrot of an enticing room upgrade.

During their visit

Consider continuing the smooth flow of information with a welcome text on the day of arrival coupled with those essential Wi-Fi details to set a positive tone for your guests’ stay and make them feel appreciated.

If there are any ongoing nearby roadworks or impending weather issues, a group SMS to all guests staying with you to pass on helpful logistics or safety information can go a long way. Proactive communication helps guests adjust their plans and avoid potential inconveniences, demonstrating your commitment to their comfort and safety.

You might also take advantage of the new SMS messaging feature to advertise all the upsell options you offer – your guests need to be aware of them to take advantage of them. For example, you might set up an automated text message to all guests staying with you alerting them to gear hire opportunities or offering them the option to extend their stay with a late check-out for an additional fee.

Lastly, informing guests about local attractions, events and seasonal activities is another way you can add value, positioning you as an insider resource for guests looking to get the most out of their stay with you.

welcome text

After guests leave

When guests check out, it need not be the final goodbye. Why not use Seekom’s text system to request online feedback or a review to gather valuable insights and boost your online reputation? You could also encourage guests to follow your property’s page on social media or share favourite photos from their stay.

A charmingly crafted thank-you text can leave a lasting positive impression that may increase the likelihood of repeat bookings. Additionally, you could boost repeat business by offering a discount on a guest’s next booking to incentivise their return and build loyalty.

Seekom SMS phone 3

These are just a few of the many ways you can make the most of our new SMS functionality to enhance your guests’ experience, drive additional revenue through upselling, and distinguish your property as a customer-centric destination that goes above and beyond to ensure guest satisfaction.

The great thing about text messages is that the vast majority of people receive and read them almost immediately. And once you set the wheels in motion, the automated messaging takes care of itself – saving you time. The power is now in your hands.

How do I start using the new SMS feature in your Seekom account

To start making the most of automated and group SMS messaging, make sure to read our SMS upgrade help guide. Our support team is happy to assist you in getting things set up.

Recent Blog Post

Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.

Unlock GA4 Ecommerce Reports for Accommodation Bookings Seekom

Unlock GA4 Ecommerce Reports for Accommodation Bookings | Seekom

Unlock the Power of Ecommerce Reporting in GA4 with Seekom At Seekom, we’re always striving to make managing your accommodations easier and more efficient. One of the latest enhancements we’ve integrated into your setup is the Ecommerce report feature in Google Analytics 4 (GA4). If your website is part of our managed service, you’ll want to pay attention-this new feature […]

Schema tags

How to maximise your online visibility with schema tags

How to maximise your online visibility with schema tags In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial for short-term rental businesses, motels, hotels and campgrounds. One powerful tool to enhance your online presence and improve search engine visibility is the use of schema tags (also known as schema markup or structured markup). But what […]

Frequently asked questions: Masteringhotel pricing strategies to boost your revenue

Frequently asked questions: Masteringhotel pricing strategies to boost your revenue

Frequently asked questions: Mastering hotel pricing strategies to boost your revenue Setting the “right” prices for your hotel rooms to attract the right guests and maximise revenue can feel like a quest we could title: “Fantastic Beasts and Where to Find Them. “ The work involved in finding the “right prices” brings a lot of headaches to many hoteliers, especially […]

Latest changes improve guest communications, save time and paper

American novelist Mark Twain is famously credited with saying “continuous improvement is better than delayed perfection”.

We wouldn’t claim to be perfect at Seekom, but we do aim to roll out regular enhancements that make our leading property management software that little bit more powerful, easy to use and effective for people running accommodation businesses around the world.

The past few weeks have seen the introduction of three small enhancements to help you improve your guest communications and save staff time (and paper!).

Seekom latest improvements

Schedule guest notification emails during event weekends or holidays

You can now set up and schedule emails to be sent to guests during select time periods. This will be useful for those who want to send messages to guests at key times, perhaps to inform them of visitor rules during event weekends or remind them to keep noise down after midnight on New Year’s Eve.

Scheduled emails can be set up in Seekom’s Email Scheduler.
Scheduled emails can be set up in Seekom’s Email Scheduler.
Seekom users can now navigate to the Arrivals & Departures screen and use the Arrivals tab to tick all vehicle registrations they want printed on a single page.
Seekom users can now navigate to the Arrivals & Departures screen and use the Arrivals tab to tick all vehicle registrations they want printed on a single page.
Multiple vehicle registrations can now be printed on one page, for those who want to save paper.
Multiple vehicle registrations can now be printed on one page, for those who want to save paper.

Print multiple vehicle registrations on one page to save paper

Seekom includes a time saving feature that allows you to print the vehicle registrations provided by your guests, for display on their vehicle dashboards during check-in. This smooths the check-in process while also making it easy for you to keep track of which vehicles in your carpark belong to paying guests.

We’ve recently made a small enhancement to this feature to make it possible to print multiple vehicle registrations on a single piece of paper. You can still print registrations individually if you prefer, but this enhancement will be helpful for those who want to save paper by printing multiple vehicle registrations on a page before separating them using your cutting implement of choice to give to customers on arrival.

Multiple vehicle registrations can now be printed on one page, for those who want to save paper.
Multiple vehicle registrations can now be printed on one page, for those who want to save paper.

Plus a small time-saving change on the finance screen

A small change has been introduced on the finance screen to ensure the ‘Paid in by’ field is pre-populated with the name of the lead guest by default. This can still be changed as normal but pre-populating it with the lead guest will save some time in the majority of situations where the guest making the booking is also the person making the payment.

The ‘Paid in by’ field will now have the lead-guest pre-selected on Seekom’s finance screen, saving staff time when entering payments.
The ‘Paid in by’ field will now have the lead-guest pre-selected on Seekom’s finance screen, saving staff time when entering payments.

That’s all for now, but we will have some exciting further changes coming up in the months ahead. Stay tuned and we will be sure to let you know as further enhancements are rolled out.