AI and Your Accommodation Business: Tell Us Which Features You Want in Our AI Survey

Most of us already use AI without thinking about it. When your phone unlocks with Face ID, when Google Maps finds a faster route around traffic, when Gmail offers a suggested reply, or when your bank spots unusual activity - that’s AI helping in the background.

The same goes for searching online, asking your phone to show photos of your dog, getting recommendations on Netflix or Spotify, or using quick translation tools while travelling. These things don’t feel technical. They’re simply small conveniences that make life easier.  That’s the kind of experience we want to bring into Seekom.

As we look at how AI can support our accommodation providers, we’d love your input. Sharing your views in our quick three‑minute survey helps us understand which tools would genuinely make your day easier.

Where AI can help in real, practical ways

Running an accommodation business means lots of small tasks that add up: checking bookings, adjusting rates, answering questions, pulling reports. AI can help remove some of that friction by simplifying the work that currently takes the most clicks or the most time, such as:

• Quick reporting
• Clearer visibility of upcoming demand
• Rate suggestions based on trends
• Handling common guest questions
• Reducing repetitive admin

It’s not about replacing people. It’s simply about making your systems work more smoothly so you can focus on guests and revenue.

What we’re looking into at Seekom

If any of these ideas sound useful, we’d love to know. Your feedback in the AI Feature Interest Survey helps us decide which features to prioritise first.

We’re exploring a range of AI features and would love your input on which ones matter most.

• A built-in assistant in Seekom
  A new feature that lets you communicate a simple instruction for the system to carry out. Examples:

  What new bookings or changes happened since 6pm last night?"
  “Update this weekend’s rates by 5%”
  "Hold the Standard Queen for Sarah Doe, arriving Friday"
  "Add breakfast for two for booking 91827, both nights, and late checkout on Sunday"
  "Pipe burst in Unit 12. Make Unit 12 unbookable for the next 10 days"

  A tool like this has the potential to save a significant amount of time and reduce the number of screens you need to work through each day.

• Reporting you can ask for in your own words
  This upgrade would let you build your own reports inside your Seekom account, instead of relying only on the fixed built‑in ones. You could simply ask for what you need, such as:

  “How many bookings do I have for Easter?”
  “What was occupancy by room type for the last 90 days?”
  “Show me revenue for each unit for the past month.”
  “What was occupancy last July?”

  The system would then pull the figures together for you.

• Helpful pricing suggestions
  We’re exploring a tool that can analyse demand, market data, local events and even trends from similar properties to recommend pricing adjustments. This has the potential to give you clearer guidance when you are deciding what to charge, without needing to compare everything manually. You stay in control of your rates, but you get timely suggestions based on what’s happening around you.  Examples might include:

  “Increase studio rates by 10% for Easter weekend.”
  “Lower tonight’s price slightly to help fill remaining availability.”
  “Raise family unit rates next Saturday due to high demand in the area.”
  “Reduce weekday rates by 5% this month to improve occupancy.”

• Better guest support on your booking screen
  A chatbot that can answer common guest queries automatically, such as check‑in times, parking, pet policies or what’s nearby. This would help guests get quick answers and reduces the number of routine enquiries your team needs to respond to, even late at night when you're not online.  Examples:

  A guest asks at 11pm
  “Do you have parking?” and gets an immediate reply: “Yes, there’s parking right in front of each unit.”

  Someone wants to know
  “Are pets allowed?” and the chatbot answers straight away with your pet policy.

  A traveller planning ahead asks
  “Do you have any rooms available next Friday?” and the chatbot checks availability and shows what’s open.

  A family browsing your site asks
  “Do you have cots available?” and receives instant confirmation.

  These quick answers help guests feel more confident booking and reduce the amount of back‑and‑forth your team needs to manage.

We’re also working on making the Seekom booking screen easier for AI-driven travel tools to read, which will help properties stay visible as search behaviour changes.

Why this could be especially helpful for Seekom users

AI can support teams of any size by reducing admin, improving response times and helping with decisions that previously relied on manual work. It’s designed to give you a boost, not replace anyone.  

Now we need your feedback

Your input will directly shape which AI features we build first. So have your say, vote, prioritise, and let us know which features matter most to you.

Completing the survey takes under three minutes, and everyone who takes part can enter the draw to win a $100 Prezzy card.

Ready to help shape what we build next?

Complete the AI Feature Interest Survey

• Log in through your Seekom Support Portal
• Share what matters most to you
• Be in to win a $100 Prezzy card