According to global SMS messaging company Modica Group, there are now more than 7 billion phones in the world, 91% of adults keep their phones within arm’s reach at all times, and 98% of SMS messages are opened in the first three minutes.
That’s a whole lot of reasons to consider using more SMS messaging to improve the guest experience and make life easier for staff at your accommodation business.
From before guests arrive to after they leave, our recent Seekom SMS upgrade can help ensure their experience is the very best possible.
Not only that, but it can save staff time and increase your business’ revenue by making guests aware of all the additional free and paid services you can offer.
Here are just a few ways you can harness Seekom’s new SMS messaging at your place.
First impressions matter. So why not send guests a friendly “We’re looking forward to having you stay with us” message, accompanied by some of the highlights of your local area, or accommodation, to whet their appetite and get them excited about their upcoming visit
For guests arriving outside of regular hours, automated text messages sent a day or so prior to their arrival can guide them through where to park and after-hours check-in processes, reducing stress and informing them of your normal reception hours.
Additionally, confirming contactless check-in services via text may be convenient for some of your guests, while also reducing reliance on your staff to complete the check-in process.
From an upsell perspective, a day or two before your guests arrive could be the ideal time to dangle the carrot of an enticing room upgrade.
Consider continuing the smooth flow of information with a welcome text on the day of arrival coupled with those essential Wi-Fi details to set a positive tone for your guests’ stay and make them feel appreciated.
If there are any ongoing nearby roadworks or impending weather issues, a group SMS to all guests staying with you to pass on helpful logistics or safety information can go a long way. Proactive communication helps guests adjust their plans and avoid potential inconveniences, demonstrating your commitment to their comfort and safety.
You might also take advantage of the new SMS messaging feature to advertise all the upsell options you offer – your guests need to be aware of them to take advantage of them. For example, you might set up an automated text message to all guests staying with you alerting them to gear hire opportunities or offering them the option to extend their stay with a late check-out for an additional fee.
Lastly, informing guests about local attractions, events and seasonal activities is another way you can add value, positioning you as an insider resource for guests looking to get the most out of their stay with you.
When guests check out, it need not be the final goodbye. Why not use Seekom’s text system to request online feedback or a review to gather valuable insights and boost your online reputation? You could also encourage guests to follow your property’s page on social media or share favourite photos from their stay.
A charmingly crafted thank-you text can leave a lasting positive impression that may increase the likelihood of repeat bookings. Additionally, you could boost repeat business by offering a discount on a guest’s next booking to incentivise their return and build loyalty.
These are just a few of the many ways you can make the most of our new SMS functionality to enhance your guests’ experience, drive additional revenue through upselling, and distinguish your property as a customer-centric destination that goes above and beyond to ensure guest satisfaction.
The great thing about text messages is that the vast majority of people receive and read them almost immediately. And once you set the wheels in motion, the automated messaging takes care of itself – saving you time. The power is now in your hands.
To start making the most of automated and group SMS messaging, make sure to read our SMS upgrade help guide. Our support team is happy to assist you in getting things set up.
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