How to maximise your online visibility with schema tags
In the fast-paced landscape of digital marketing, staying ahead of the curve is crucial for short-term rental businesses, motels, hotels and campgrounds. One powerful tool to enhance your online presence and improve search engine visibility is the use of schema tags (also known as schema markup or structured markup). But what exactly are schema tags and how can they benefit your business?
Schema tags are pieces of code designed for Google and other search engines to read that can be added to your website to improve the way it’s represented in search engine results lists. Using schema tags helps search engines understand the content and context of your site, leading to better visibility and more accurate search results – an online win-win for your business.
How to add schema tags
You can manually add schema tags using Google Tag Manager or, depending on the compatibility of your website, use other third-party plugins. If you’re not the technical sort and your website is fully managed by Seekom, our web team can help (find out how below).
Schema tags are different from meta tags in that schema tags tell search engines how to understand the information provided by giving them the context behind it. A schema tag does this by explaining what the piece of information is, whether that be the address of a hotel, or its website, so the search engine understands its relevance.
The benefits of local business schema tags
Local business schema tags are details about your business, including your location, hours of operation, contact information, website or social media platforms, and reviews, which search engines use to optimise your online presence.
Here are just a few of the ways local schema tags can benefit your business:
- Enhanced local SEO: By adding local business schema tags you increase your chances of appearing in local search results. This is particularly important for short-term rentals, as most travellers search for accommodation in specific locations.
- Rich snippets: Schema tags can enhance your search listings with rich snippets, which display additional information like star ratings, pricing, and availability. These enhanced listings can attract more clicks and boost the flow of traffic to your site.
- Improved user experience: Providing search engines with detailed information helps ensure potential customers find accurate and relevant information about your business. This can improve the user experience and increase the likelihood of bookings.
- Voice search optimisation: As voice search becomes more prevalent, having structured data like schema tags can help your business be found more easily through voice-activated devices, as they often rely on structured data to deliver precise answers.
Seekom’s commitment to your success
At Seekom we’re dedicated to helping our customers maximise their online potential. That’s why we’re excited to announce the start of a new project aimed at enhancing the digital presence of our fully-managed plan customers through the implementation of schema tags.
Starting soon, Seekom customers on our fully-managed plan will have schema tags created and added to their websites by our expert team to give you the online edge. This will give you the following advantages:
- Bespoke schema tag implementation: We’ll create and integrate schema tags specific to the type of business you operate, ensuring that the most relevant information is highlighted to search engines.
- Continuous updates: As part of your fully-managed plan, we will continuously monitor and update your schema tags to keep up with changes in your business
information and the latest SEO best practice. - Hands-free optimisation: Let us handle the technical details while you focus on delivering excellent guest experiences. Our seamless implementation process means minimal disruption to your operation.
How to get started
If you’re a Seekom customer on a fully-managed plan, you don’t need to take any immediate action. Our team will be coding and executing the schema tag for you through Google Tag Manager.
For those not yet on the fully-managed plan, now is the perfect time to upgrade and take advantage of this and other exclusive benefits designed to boost the online presence of your hotel, motel, campground or any other service you offer.
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
Why should you upgrade your website to GA4 ?
Why should you upgrade your website to GA4 ? Google made an announcement on March 16, 2022 that it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, they recommend that you prepare to use Google Analytics 4 going forward. In this article, we will explain […]
- « Previous
- 1
- 2
- 3
- 4
Sign Up For Updates
Contact Us
PO Box 9300, Marion Square, Wellington 6141
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Copyright 2024 © Seekom Limited (NZ owned)