Accommodation marketing spring clean checklist
Spring is nature's reminder that everything works in cycles. You wouldn’t let dust settle in your guest rooms, so make sure your accommodation’s promotions, communications and rates are up to date and spick and span.
A thorough marketing spring clean can boost guest bookings at your property and set you up for success throughout the season. That’s why we’ve created a checklist to help you brush away the digital cobwebs, polish your guest communications, and fine-tune every touchpoint to prepare them to convert browsers into bookers.
Time to roll up your sleeves and get your accommodation marketing strategy humming – here’s how!
Consider using Seekom’s promo codes feature to create targeted discounts over limited periods to draw guests out of hibernation. Use different codes for last-minute deals or limited time special offers so you can track which marketing approaches are working best.
Review all your guest SMS messages (texts) and email templates in Seekom to ensure they accurately represent your services, match your brand design and speak in your authentic voice. Spring’s also a great time to make sure that contact details, Wi-Fi passwords, local-attraction information and check-in procedures are all current and correct at your place.
Review any online booking screens you have set up on your website via Seekom to ensure all room descriptions are accurate, attractive and consistent in style. Check that amenity lists are complete and unique selling points are highlighted, especially if you’ve recently done some renovations. Finally, make sure photos showcase your property in the best possible light – literally. Dimly lit or outdated images could cost you bookings.
Audit your list of optional extras like breakfast, luxury upgrades, equipment hire, tours and early check-in or late check-out. Seekom’s online booking screens let you make these available for guests to book before they arrive, so make sure they have exciting descriptions and interesting images to make them more attractive.
Guests increasingly value the opportunity to contribute positively to destinations they visit, so consider facilitating ‘give back’ opportunities. This is easy using Seekom’s online booking screens – charity contributions can be set up as an optional extra for guests when they book a room online on your website. Read about our Trees That Count partnership for inspiration, or consider adding other environmental or charity options you and your guests care about.
Get onboard with our integrated payment solution and save time and money while providing guests with a seamless payment experience. Join scores of Seekom clients who are enjoying the peace of mind of full PCI compliance and safe credit card storage, plus the convenience of next-day depositing of payments.
Make your room rate structure sparkle by updating legacy seasonal rates, expired promotions or anything that doesn’t support your current profit strategy.
Maximise revenue and automatically adjust room rates based on demand by adding dynamic pricing to your Seekom plan. Check your minimum and maximum rates make sense, any planned seasonal adjustments are programmed in, and special event periods are captured – make your system work smarter, not harder.
Review your channel manager set up and online travel agency presence to make sure your property appears on channels that connect with your target demographic. Remember to explore Seekom's Premium OTA features that can give you competitive advantages over other properties in your area, by offering more than 70 extra OTA options including listing options on global distribution systems (GDS) used by travel agents and corporate travel bookers.
Streamline your accounting system by making sure Seekom and Xero are on the same page – save time, eliminate double-handling and reduce administration overheads.
Want to spring clean your website so it shines at converting lookers into bookers? Seekom offers comprehensive website design, SEO and support services to take care of all that head-scratchy techy stuff so you don’t have to.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
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4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
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Copyright 2025 © Seekom Limited (NZ owned)
Accommodation marketing: mega events not to miss in 2025
Continuing our mission to make your life easier, we’ve wrangled a swathe of popular Australian and New Zealand music, sports, cultural and other entertainment events into a handy calendar to help you plan your accommodation marketing efforts to attract the crowds.
Whether your guests are flocking to stomp to Shihad, swoon to Katy Perry, experience the cultural phenomenon that is Wellington’s CubaDupa, or represent the Barmy Army at the Ashes, they’ll appreciate a well-timed deal and some local knowledge during their stay.
This calendar complements our earlier ‘key dates for 2025’ calendar identifying public holidays, days of significance and school holiday dates for accommodation providers to consider in their marketing and promotion plans for the year ahead.
February
As the dust settles from the terrific tennis tussle that is the Australian Open and Chinese New Year celebrations continue, there’s a host of gigs, festival action and a three-day golf bonanza happening in February as summer gets into full swing.
Key dates in February
- 1 February – Bryan Adams (Christchurch, NZ)
- 4 February – Bryan Adams (Auckland, NZ)
- 6 February – Laneway Festival (Auckland, NZ)
- 6 February – Bryan Adams (Melbourne)
- 7 February – Bryan Adams (Adelaide)
- 7 February – Shihad (Nelson, NZ)
- 9 February – Bryan Adams (Perth)
- 9 February – Laneway Festival (Sydney)
- 9 February – UFC 312 (Sydney)
- 12 February – Bryan Adams (Sydney)
- 13 February – Bryan Adams (Brisbane)
- 13 February and 14 February – The Prodigy (Sydney)
- 13 February – Shihad (Adelaide)
- 14 February – Laneway Festival (Melbourne)
- 14 February, 15 February and 16 February – LIV Golf (Adelaide)
- 14 February – Shihad (Sydney)
- 14 February to 8 March – New Zealand Fringe Festival (Wellington, NZ)
- 14 February to 2 March – Sydney Gay and Lesbian Mardi Gras
- 15 February – Auckland Rainbow Parade (NZ)
- 15 February – Bryan Adams (Melbourne)
- 15 February – Laneway Festival (Adelaide)
- 15 February – Kylie Minogue (Perth)
- 16 February – Laneway Festival (Perth)
- 16 February – The Prodigy (Brisbane)
- 18 February – The Prodigy (Melbourne)
- 18 February – Kylie Minogue (Adelaide)
- 20 February, 21 February and 22 February – Kylie Minogue (Melbourne)
- 21 February and 22 February – Shihad (Perth)
- 21 February to 22 February – Electric Avenue (Christchurch, NZ)
- 21 February to 23 March – Adelaide Fringe Festival (Adelaide)
- 22 February to 23 February – World Triathlon Cup (Napier, NZ)
- 26 February and 27 February – Kylie Minogue (Brisbane)
- 27 February and 28 February – Shihad (Brisbane)
- 27 February to 1 March – Golden Shears (Masterton, NZ)
March
Gigs and festivals rock, roll and pop off throughout March, with the WOMAD festivals attracting tens of thousands of world music enthusiasts and some huge names in music, both old and new, drawing in fans across Australasia.
Key dates in March
- 1 March, 2 March and 3 March – Kylie Minogue (Sydney)
- 1 March – Shihad (Christchurch, NZ)
- 5 March and 7 March – Shihad (Melbourne)
- 6 March to 23 March – Auckland Arts Festival (Auckland, NZ)
- 7 March to 10 March – WOMADelaide festival (Adelaide)
- 13 March to 16 March – Formula 1 Australian Grand Prix (Melbourne)
- 14 March – Shihad (Auckland, NZ)
- 14 March to 15 March – Jim Beam Homegrown festival (Wellington, NZ)
- 14 March to 16 March – WOMAD festival (New Plymouth, NZ)
- 15 March – Bob Geldof (Sydney)
- 17 March, 19 March, 20 March, 22 March and 23 March – Dua Lipa (Melbourne)
- 19 March – Bob Geldof (Melbourne)
- 20 March – Australia vs Indonesia FIFA Football World Cup Qualifier (Sydney)
- 22 March – Bob Geldof (Canberra)
- 24 March – FIFA World Cup 2026 Oceania Qualifier Final (Auckland, NZ)
- 25 March – Bob Geldof (Adelaide)
- 26 March, 28 March and 29 March – Dua Lipa (Sydney)
- 26 March to 20 April – Melbourne International Comedy Festival (Melbourne)
- 28 March – Bob Geldof (Auckland, NZ)
- 29 March – Bob Geldof (Wellington, NZ)
- 29 March to 30 March – CubaDupa festival (Wellington, NZ)
April
April keeps the grooves going strong with legendary New Zealand funkateers’ The Phenomenon Tour in full effect and ZZ Top rocking Australasia. Some of Supergroove’s 12 gigs have already sold out and demand for accommodation is likely to spike as the band rolls through New Zealand cities.
Key dates in April
- 2 April and 4 April – Dua Lipa (Auckland, NZ)
- 3 April – Bob Geldof (Tweed Heads)
- 5 April – Bob Geldof (Perth)
- 8 April – Supergroove (Rotorua, NZ)
- 9 April – Supergroove (Whanganui, NZ)
- 10 April, 11 April, 12 April and 13 April – AFL Gather Round (Adelaide)
- 11 April and 12 April – Supergroove (Wellington, NZ)
- 17 April – Supergroove (Nelson, NZ)
- 19 April – Supergroove (Christchurch, NZ)
- 20 April – Supergroove (Dunedin, NZ)
- 21 April – Supergroove (Invercargill, NZ)
- 24 April and 25 April – Supergroove (Havelock North, NZ)
- 26 April and 27 April – Supergroove (Auckland, NZ)
- 26 April – ZZ Top (Bendigo)
- 27 April – ZZ Top (Mornington)
- 29 April – ZZ Top (Adelaide)
May
The Australasian gig scene bubbles along nicely in May, with some iconic names gracing our shores and fittingly playing at venues that can accommodate thousands of fans, many of whom will be looking for a place to stay. On the other hand, the fiercely fought State of Origin battles will be a major drawcard for rugby league fans.
Key dates in May
- 1 May – NRL Magic Round (Brisbane)
- 1 May – Women’s State of Origin Game One (Brisbane)
- 1 May – ZZ Top (Perth)
- 3 May – ZZ Top (Hunter Valley)
- 4 May – ZZ Top (Wollongong)
- 7 May – ZZ Top (Melbourne)
- 10 May and 11 May – ZZ Top (Brisbane)
- 13 May – ZZ Top (Sydney)
- 15 May – Women’s State of Origin Game Two (Sydney)
- 17 May – ZZ Top (Auckland, NZ)
- 18 May – ZZ Top (Wellington, NZ)
- 21 May – Alison Moyet (Auckland, NZ)
- 24 May – Alison Moyet (Wellington, NZ)
- 26 May and 27 May – Alison Moyet (Christchurch, NZ)
- 28 May – Men’s State of Origin Game One (Brisbane)
- 29 May – Women’s State of Origin Game Three (Newcastle)
- 29 May – Alison Moyet (Brisbane)
- 31 May – Alison Moyet (Sydney)
- 31 May – Isuzu UTE A-League Grand Final (location TBC)
June
Entertainment acts including stellar pop sensation Katy Perry pack out high-capacity venues across Australia in June. In Hamilton, New Zealand the southern hemisphere’s largest agricultural event Fieldays usually hosts over 100,000 rurally inclined punters over four days.
Key dates in June
- 1 June – Alison Moyet (Melbourne)
- 4 June – Alison Moyet (Perth)
- 5 June – Australia vs Japan FIFA World Cup 2026 Qualifier (Perth)
- 9 June and 10 June – Katy Perry (Sydney)
- 11 June to 14 June – Fieldays (Hamilton, NZ)
- 12 June, 13 June and 14 June – Katy Perry (Melbourne)
- 14 June and 15 June – Torvill and Dean (Brisbane)
- 17 June and 18 June – Katy Perry (Sydney)
- 18 June – Men’s State of Origin Game Two (Perth)
- 18 June and 19 June – Torvill and Dean (Melbourne)
- 21 June and 22 June – Torvill and Dean (Sydney)
- 22 June and 23 June – Katy Perry (Perth)
- 26 June, 27 June, 28 June and 29 June – Katy Perry (Adelaide)
July
From a live-music perspective, July is all about 10cc and their Ultimate Ultimate Greatest Hits Tour – maybe all the other bands are taking a ‘dreadlock holiday’. In any case, many of the band’s fans will be revving for the ultimate accommodation solution. Additionally, Melbourne will be under the spell of the Melbourne Magic Festival – the largest of its kind in the southern hemisphere.
Key dates in July
- July 7 to July 19 – The Melbourne Magic Festival (Melbourne)
- 9 July – Men’s State of Origin Game Three (Sydney)
- 10 July – 10cc (Christchurch, NZ)
- 11 July – 10cc (Wellington, NZ)
- 12 July – 10cc (Auckland, NZ)
- 13 July – 10cc (Hamilton, NZ)
- 16 July – 10cc (Brisbane)
- 17 July and 18 July – 10cc (Tweed Heads)
- 19 July – 10cc (Caloundra)
- 20 July – 10cc (Toowoomba)
- 22 July – 10cc (Newcastle)
- 23 July – 10cc (Penrith)
- 25 July – 10cc (Sydney)
- 26 July – 10cc (Wollongong)
- 27 July – 10cc (Canberra)
- 28 July – 10cc (Albury)
- 30 July – 10cc (Castlemaine)
- 31 July – 10cc (Geelong)
August
August attracts visitors to Brisbane and Hamilton Island with Australia’s largest offshore keelboat regatta, while Sydney expects to host an estimated 90,000 fun runners – with a bit of leg work some of them could be your guests.
Key dates in August
- 1 August – 10cc (Melbourne)
- 2 August – 10cc (Adelaide)
- 4 August – 10cc (Perth)
- 10 August – City2Surf fun run (Sydney)
- 16 August to 23 August – Hamilton Island Race Week (Queensland)
- 18 August – Tyler, The Creator (Auckland)
- 20, 22, 23, and 24 August – Tyler, The Creator (Melbourne)
- 26, 27, and 28 August – Tyler, The Creator (Sydney)
- 30 August and 31 August – Tyler, The Creator (Brisbane)
September
With the AFL Grand Final and rugby union Bledisloe Cup clash having topped the 100,000-attendance mark previously, the ball is in your hands if you want to make a pass for the hordes of fans looking to stay in September.
Key dates in September
- 4 September and 5 September – Tyler, The Creator (Perth)
- 27 September – AFL Grand Final (Melbourne)
- 27 September – Bledisloe Cup (Auckland, NZ)
October
Melbourne is the place to be for league fans in early October, and with attendance records for NRL fixtures increasing year-on-year it’s a smart move to make a play for their custom so you can be ahead of the game. All Blacks and Wallabies supporters will pack out Perth’s Optus Stadium to witness the epic Bledisloe Cup around the same time. Rock legends Oasis are scheduled to ‘definitely maybe’ kick off the Australian leg of their comeback tour after a 16-year hiatus.
Key dates in October
- 4 October – Bledisloe Cup (Perth)
- 5 October – NRL Grand Final (Melbourne)
- 9 October – Bathurst 1000 (Bathurst)
- 18 October – The Everest (Sydney)
- 24 October – Rob Thomas (Perth)
- 27 October – Rob Thomas (Adelaide)
- 29 October – Rob Thomas (Melbourne)
- 31 October – Oasis (Melbourne)
November
In November Melbourne hosts the quintessential Australian sporting event – the race that stops a nation – with hundreds of thousands attending over the four-day Melbourne Cup Carnival around cup day on the fourth of November. Gigs to suit all types of music afficionados welcome fans, while the first Ashes test kicks off late in the month and you can bet on England’s Barmy Army looking for somewhere to stay.
Key dates in November
- 1 November – Metallica (Perth)
- 1 November and 2 November – Cliff Richard (Perth)
- 1 November and 4 November – Oasis (Melbourne)
- 7 November and 8 November – Oasis (Sydney)
- 3 November – Rob Thomas (Sydney)
- 4 November – Cliff Richard (Adelaide)
- 4 November – Melbourne Cup Day (Melbourne)
- 5 November – Metallica (Adelaide)
- 6 November and 7 November – Cliff Richard (Melbourne)
- 8 November – Metallica (Melbourne)
- 8 November – Rob Thomas (Sandstone Point)
- 8 November and 9 November – Pixies (Freemantle)
- 9 November and 10 November – Cliff Richard (Sydney)
- 11 November – Rob Thomas (Auckland)
- 12 November – Metallica (Brisbane)
- 12 November – Cliff Richard (Brisbane)
- 13 November – Rob Thomas (Christchurch)
- 13 November and 14 November – Pixies (Sydney)
- 14 November and 15 November – Cliff Richard (Auckland, NZ)
- 15 November – Rob Thomas (Wellington)
- 15 November – Metallica (Sydney)
- 16 November and 17 November – Pixies (Brisbane)
- 17 November – Cliff Richard (Wellington, NZ)
- 19 November – Cliff Richard (Christchurch, NZ)
- 19 November – Metallica (Auckland, NZ)
- 19 November and 20 November – Pixies (Melbourne)
- 21 November to 25 November – first Ashes cricket test (Perth)
- 23 November and 24 November – Pixies (Auckland, NZ)
- 26 November and 27 November – Pixies (Wellington, NZ)
- 30 November – Lewis Capaldi (Christchurch)
December
High-profile cricket matches are the sporting order of the month in December, while the Rolex Sydney Hobart Yacht Race will bring in thousands of spectators plus sailors and support crews to Sydney. Dates for the start of Auckland’s ASB Classic tennis tournament at the end of 2025 have not been announced yet, but New Zealand’s biggest annual sporting event will be a magnet for tennis fans across New Zealand looking for accommodation.
Key dates in December
- 2 December – Lewis Capaldi (Auckland)
- 4 December – Lewis Capaldi (Brisbane)
- 4 December to 8 December – second Ashes cricket test (Brisbane)
- 6 December – Lewis Capaldi (Sydney)
- 12 December – Lewis Capaldi (Melbourne)
- 15 December – Lewis Capaldi (Adelaide)
- 17 December – Lewis Capaldi (Perth)
- 17 December to 21 December – third Ashes cricket test (Adelaide)
- 26 December to 30 December – Boxing Day fourth Ashes cricket test (Melbourne)
- 26 December to 2 January – Rolex Sydney Hobart Yacht Race
Seekom makes promotions simple!
Seekom’s flexible functionality makes running and promoting special offers simple all-year round.
Our user-friendly platform lets you send automated or group emails and SMS messages to let people know about your special offers, use promo codes for seasonal deals, or create banners to advertise offers or promotions on your online booking screens.
If your new year’s wish is for data-driven pricing to magic up your profit margins, revenue-management system RoomPriceGenie can help. This savvy service can monitor bookings to identify demand patterns, optimise pricing to increase profits and track your competitors’ moves for you. RoomPriceGenie can be easily integrated with Seekom to make your life easier, and more profitable, than ever.
Contact our friendly team today to discover how Seekom can boost your marketing and promotions throughout 2025 and beyond.
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Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
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Copyright 2025 © Seekom Limited (NZ owned)
What is organic website traffic and why is it the holy grail for accommodation businesses?
Organic traffic to your website is considered the gold dust of digital interactions. While the term might sound fancy, it refers to a visit to your website or app by somebody who has searched and found it by using a search engine like Google or Bing.
When it comes to accommodation businesses, people who visit your website in this way are actively seeking a place to stay, making them likely to book your accommodation if they like what they see.
After a deep dive into data for the websites we managed for accommodation businesses in 2024, we found that just over half of the visits came from organic traffic. That’s well above the travel and hospitality industry average of 31% – a result we’re proud of. Organic traffic doesn’t involve paid advertising, but it does require an investment in effort to
ensure your website’s online presence is powerful enough to pull in the traffic you’re angling for.
In this month’s article, we explain why organic traffic matters and how to boost the number of people finding your website via organic search.
What makes organic website traffic so important to the success of your business?
Our data reveals that organic traffic not only makes up the lion’s share of visits to the websites we manage, but the people arriving in this way are 23% more likely than other visitors to view photos, check room availability, make a booking or submit an enquiry.
These are the visitors you really want because they are more likely than others – including those arriving at your site by clicking a link from another website or arriving via paid advertising – to interact deeply and to make a booking to stay at your accommodation.
Out of the 290,838 total number of visits to the websites we managed in the year to November 2024, the number of new users was 224,620 – a whopping 77%. Organic traffic brought in a significant portion of these new users, helping to make potential guests aware of accommodation offerings and creating opportunities for them to book.
According to the 2024 Organic Search Traffic Benchmarks Report, organic traffic makes up 31% of website activity in the travel and hospitality sector, while organic traffic for websites Seekom manages sits at a significantly higher 50.4%.
This is a result we are thrilled with – by funnelling unpaid, high-intent traffic to client websites, we can be sure we are delivering real value to their businesses.
How do you generate more organic traffic to an accommodation website?
Our approach to improving website search results focuses on key areas that help businesses show up more often when people search online. If you manage an accommodation website, there’s no reason why you can’t use the same techniques to your advantage.
Creating great content
We write helpful, interesting content that relates to what people are searching for. This means when someone looks for information about travel, accommodation, or services, the content is easy to find and appears in the right place.
Making your website easy to use
We design websites that are simple to navigate, work well on phones and tablets, and help search engines understand how everything connects. Think of it like creating clear road signs that guide both customers and search engines smoothly through your website.
Taking care of the technical stuff
We make sure websites load quickly, have clean and professional behind-the-scenes coding, and are set up in a way that search engines like Google or Bing can easily read and understand. Slow load speeds, messy code or poor website architecture can result in a website appearing lower down in the search results – often outside of the first page – which makes finding it more difficult. There are some important online tools you can use to achieve this including schema markup, Google Business Profile and similar platforms.
What is schema markup and how can it help you?
Imagine giving search engines a cheat sheet about your business. Schema markup is like that – it helps search engines show interesting and relevant information about your property when people search online. Instead of just seeing a boring website link, potential guests can see your business name, photos, ratings, or special offers in their search results, making people more likely to click on your listing. We’ve previously written about the value of schema markup in our blog – have a read if you want to harness it for your website.
Spreading the word online about your accommodation
We use several online tools to help people find your business more easily including, Google Business Profile, Bing Places, Webmaster Tools and IndexNow. These platforms help us share your website and information across the internet, making sure you show up prominently in search results, including local ones.
The goal: Maximising your position on search engine results pages
When someone types "affordable motels near me" into Google or Bing, the page of results they see is a search engine results page (SERP). The higher your business appears on this page, the more likely people are to notice you and have a closer look at your accommodation offerings. It’s like having a well-presented shop in a prime location on the main road of a city – everyone’s going to notice you.
By focusing on the actions mentioned above for the websites we manage for accommodation providers, we help them show up more often in search results, thereby nurturing organic growth to attract more potential customers, and boost their business through online bookings.
Need help?
If you’re thinking that doing all this yourself sounds a bit too technical, why not let us handle the heavy lifting? Our team offers tailored strategies that combine content, structural, and technical expertise to drive organic traffic to your website and lift online engagement.
A growing number of accommodation businesses around the world trust us to take care of their websites with fully-managed search-engine-optimisation plans. Find out how you can too by contacting us today. We’d love to help.
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4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
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Copyright 2025 © Seekom Limited (NZ owned)
Why EEAT Standards Matter to Your Motel, Hotel, or Campground
A Simple Guide
Running a motel, hotel, or campground in today’s world means you’re not just managing your property—you’re also navigating the online landscape. With so many travellers relying on Google to find their next stay, how your business shows up in search results can have a big impact. That's where Google’s EEAT standards come into play. These standards help make sure your website doesn’t just get seen but is also trusted by potential guests.
In this post, we’ll break down what EEAT means and why it matters to your business. We’ll also show you how using these standards can help you create content that connects with your customers and ultimately drives more bookings.
What are EEAT Standards?
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the key factors Google considers when deciding how to rank websites. In simple terms, the better your website content meets these standards, the higher it could appear in search results.
Let’s break it down:
1. Experience
Does your content demonstrate that you have firsthand experience in the subject you’re talking about? For motels, hotels, or campgrounds, this could mean showcasing your personal knowledge of hospitality, guest care, or location-specific advice.
2. Expertise
Are you a knowledgeable authority in your field? For example, if you run a campground, content that reflects your deep understanding of the local area, camping tips, or eco-friendly practices can show your expertise.
3. Authoritativeness
Do others see you as a reliable source? Reviews, testimonials, partnerships with trusted travel websites, and mentions from well-known sources can establish your authority.
4. Trustworthiness
Can customers trust the information you’re providing? Honest reviews, clear policies, secure transactions, and up-to-date contact information build trust with your audience and with Google.
Why EEAT is Important for Your Business?
So, why should motels, hotels, and campgrounds care about EEAT standards? Simply put, it helps you get noticed online. By adhering to these guidelines, your website is more likely to rank higher on Google, which means more potential guests will see your business when they search for accommodation.
Key Benefits:
1. Better Search Engine Rankings
The higher your website ranks in search results, the more traffic it can receive. EEAT content helps Google recognise your website as a credible source, boosting its visibility.
2. Increased Bookings
When potential guests find you quickly and trust your website, they are more likely to make a booking. Trustworthiness and expertise in your content encourage them to choose your property.
3. Stronger Brand Reputation
Content that reflects experience and expertise builds a positive image for your motel, hotel, or campground. It positions your business as knowledgeable and reliable, which can lead to more word-of-mouth referrals and returning customers.
4. Customer Trust
In the short term rental industry, trust is everything. Guests need to know they are booking with a reliable business. By focusing on transparency and authority in your content, you make it easier for customers to trust you before they even step through the door.
How to Use EEAT to Build Great Content
Creating content that follows EEAT principles is not as complicated as it sounds.
Here are a few practical steps:
1. Share Your Experience
Write blog posts, guides, or videos sharing personal experiences that relate to your property. For example, talk about the best local attractions or how your team goes the extra mile to ensure guest comfort.
2. Showcase Your Expertise
Provide tips or advice that shows you know your field. If you run a campground, write about the best camping gear, local wildlife, or safety tips. If you manage a hotel, highlight your experience with managing guest services, cleanliness, or luxury amenities.
3. Gain Authoritative Links and Reviews
Encourage guests to leave positive reviews on trusted sites like TripAdvisor or Google Reviews. Partner with local tourism boards or collaborate with travel bloggers to get mentions and backlinks to your website.
4. Be Transparent and Honest
Clearly list your prices, policies, and contact details. Make it easy for visitors to find everything they need and feel secure when booking with you.
Conclusion
Incorporating EEAT standards into your online content may seem like an extra step, but it’s a powerful way to boost your business. Whether you’re running a small motel, a bustling hotel, or a serene campground, aligning your website with Google’s EEAT principles can bring long-term benefits—more bookings, better reputation, and increased visibility.
So, take some time to ensure your online content reflects your experience, expertise, authority, and trustworthiness. In the digital age, this small investment in your content can pay off in a big way!
Recent Blog Post
Smarts to help you operate more effectively and efficiently. From guides of our systems and integrations to tips and tricks you can use every day - we've got you covered.
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Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)