AI and Your Accommodation Business: Tell Us Which Features You Want in Our AI Survey

After sharing our plans for 2026 in our latest newsletter, we realised that some of the ideas around AI might still feel a bit unclear.

Many people hear the term ‘AI’ everywhere, but it’s not always obvious how it connects to the day‑to‑day work of running an accommodation property. So, we’ve put together a clear, more practical look at what we’re exploring and why it could be useful for you.

AI and the Future of Accommodation The Shift That Will Redefine the Industry

Most of us already use AI without thinking about it. When your phone unlocks with Face ID, when Google Maps finds a faster route around traffic, when Gmail offers a suggested reply, or when your bank spots unusual activity - that’s AI helping in the background.

The same goes for searching online, asking your phone to show photos of your dog, getting recommendations on Netflix or Spotify, or using quick translation tools while travelling. These things don’t feel technical. They’re simply small conveniences that make life easier.  That’s the kind of experience we want to bring into Seekom.

As we look at how AI can support our accommodation providers, we’d love your input. Sharing your views in our quick three‑minute survey helps us understand which tools would genuinely make your day easier.

Where AI can help in real, practical ways

Running an accommodation business means lots of small tasks that add up: checking bookings, adjusting rates, answering questions, pulling reports. AI can help remove some of that friction by simplifying the work that currently takes the most clicks or the most time, such as:

  • Quick reporting
  • Clearer visibility of upcoming demand
  • Rate suggestions based on trends
  • Handling common guest questions
  • Reducing repetitive admin

It’s not about replacing people. It’s simply about making your systems work more smoothly so you can focus on guests and revenue.

What we’re looking into at Seekom

If any of these ideas sound useful, we’d love to know. Your feedback in the AI Feature Interest Survey helps us decide which features to prioritise first.

We’re exploring a range of AI features and would love your input on which ones matter most.

  • A built-in assistant in Seekom
    A new feature that lets you communicate a simple instruction for the system to carry out. Examples:

    What new bookings or changes happened since 6pm last night?"
    “Update this weekend’s rates by 5%”
    "Hold the Standard Queen for Sarah Doe, arriving Friday"
    "Add breakfast for two for booking 91827, both nights, and late checkout on Sunday"
    "Pipe burst in Unit 12. Make Unit 12 unbookable for the next 10 days"

    A tool like this has the potential to save a significant amount of time and reduce the number of screens you need to work through each day.

  • Reporting you can ask for in your own words
    This upgrade would let you build your own reports inside your Seekom account, instead of relying only on the fixed built‑in ones. You could simply ask for what you need, such as:

    “How many bookings do I have for Easter?”
    “What was occupancy by room type for the last 90 days?”
    “Show me revenue for each unit for the past month.”
    “What was occupancy last July?”

    The system would then pull the figures together for you.

  • Helpful pricing suggestions
    We’re exploring a tool that can analyse demand, market data, local events and even trends from similar properties to recommend pricing adjustments. This has the potential to give you clearer guidance when you are deciding what to charge, without needing to compare everything manually. You stay in control of your rates, but you get timely suggestions based on what’s happening around you.  Examples might include:

    “Increase studio rates by 10% for Easter weekend.”
    “Lower tonight’s price slightly to help fill remaining availability.”
    “Raise family unit rates next Saturday due to high demand in the area.”
    “Reduce weekday rates by 5% this month to improve occupancy.”

  • Better guest support on your booking screen
    A chatbot that can answer common guest queries automatically, such as check‑in times, parking, pet policies or what’s nearby. This would help guests get quick answers and reduces the number of routine enquiries your team needs to respond to, even late at night when you're not online.  Examples:

    A guest asks at 11pm
    “Do you have parking?” and gets an immediate reply: “Yes, there’s parking right in front of each unit.”

    Someone wants to know
    “Are pets allowed?” and the chatbot answers straight away with your pet policy.

    A traveller planning ahead asks
    “Do you have any rooms available next Friday?” and the chatbot checks availability and shows what’s open.

    A family browsing your site asks
    “Do you have cots available?” and receives instant confirmation.

    These quick answers help guests feel more confident booking and reduce the amount of back‑and‑forth your team needs to manage.

We’re also working on making the Seekom booking screen easier for AI-driven travel tools to read, which will help properties stay visible as search behaviour changes.

Why this could be especially helpful for Seekom users

AI can support teams of any size by reducing admin, improving response times and helping with decisions that previously relied on manual work. It’s designed to give you a boost, not replace anyone.  

Now we need your feedback

Your input will directly shape which AI features we build first. So have your say, vote, prioritise, and let us know which features matter most to you.

Completing the survey takes under three minutes, and everyone who takes part can enter the draw to win a $100 Prezzy card.

Ready to help shape what we build next?

Complete the AI Feature Interest Survey

  • Log in through your Seekom Support Portal
  • Share what matters most to you
  • Be in to win a $100 Prezzy card

Contact Us

4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2025 © Seekom Limited (NZ owned)

Big plans for the year ahead at Seekom

As we settle into 2026, we're excited to share a little of what we’re exploring and what might be in store for Seekom users this year.

Our focus will be on enhancements designed to help accommodation providers work smarter and more efficiently than ever before, from revamping our Knowledge Base to gathering customers’ views on the powerful AI-driven tools you think would help to transform how you run your business and we run ours.

It’s all part of Seekom’s ongoing mission to make your lives easier by saving you time, money and stress.

Big plans for the year ahead at Seekom

Harnessing the benefits of AI

Artificial intelligence will be one of our biggest areas of investment this year. As you may have seen from our latest user survey, we’re exploring how AI can improve both how we develop Seekom to best meet your needs and how you use it to manage the accommodation you provide.

We’re particularly fascinated by agentic AI tools that could accelerate our development process, acting as research assistants to help us test ideas and deliver enhancements more efficiently. Behind the scenes, these tools can also help us spot issues earlier, streamline debugging, and speed up the delivery of fixes and improvements across our Seekom property management system (PMS). At the same time, we’re investigating AI applications that could directly benefit you – from better reporting to smarter pricing tools and enhanced guest interactions.

As we explore these possibilities, your feedback will be crucial. We want to understand which AI capabilities would deliver the most value for your day‑to‑day operations, so we’re keen to hear your thoughts on what would offer the most benefit to your business.

[SURVEY: SHARE YOUR VIEWS] (opens in new tab)

*You’ll need to log in to your Seekom Support Portal account to access the survey.

A smarter, more intuitive way to run your PMS

We're exploring an AI‑powered PMS assistant designed to help you complete everyday tasks faster and with far less clicking around. Instead of navigating multiple screens within Seekom, you could simply tell the AI assistant what you want to do, and have it take care of the action for you.

It’ll be your personal assistant inside Seekom, handling the actions you need and surfacing the information you’re after - all you need to do is ask (disclaimer: it won’t make coffee or the beds, though!). Whether it’s checking availability, holding a room, updating rates, adjusting bookings, marking units clean, or pulling a quick occupancy summary, the proposed assistant would interpret your request and carry it out instantly.

It has the potential to streamline routine operations, reduce reliance on support, and free up staff to focus on higher‑value work. Let us know in the survey if a built‑in assistant that can perform PMS actions on your behalf would be valuable for your day‑to‑day operations.

Custom AI reporting that speaks your language

One of the most practical AI applications we're exploring is custom reporting that can understand exactly what types of reports you are asking for and pull the data you need quickly and easily, removing the need for you to navigate through multiple screens and filters.

In future creating a report could be as easy as simply typing a prompt, or speaking to an AI assistant, to ask how many accommodation bookings you have locked in between specific dates or what the usual occupancy trends are over a particular month or holiday period.

Smarter pricing, less guesswork

We know that setting competitive pricing while maximising revenue can be a tricky balancing act for accommodation providers, so we’re also looking into an AI-powered ‘room rates’ tool to give you smart data-driven suggestions that take the guesswork out of this process.

A tool like this might compare your current pricing against market rates and provide tailored recommendations to help you stay competitive. To save time, it might also suggest or update your rates across all room types in one go, rather than you having to adjust each rate manually. For example: “We suggest increasing your pricing by 10% for Christmas next year.” This is still just a concept, so let us know via the survey link above if a tool like this would be valuable to you.

Enhanced booking experiences with AI assistance

Your booking screen is a crucial link between browsing and booking, so we're investigating improvements designed to catalyse conversion.

This might take the form of an embedded chatbot that could handle common pre-booking enquiries automatically. Questions about check-in times, pet policies, parking options, or local attractions could be answered instantly, even outside business hours.

Beyond conversion-boosting additions like a chatbot, we're also looking at optimising Seekom’s booking screen to perform better in AI-powered search environments. As more travellers use AI assistants to research and book accommodation, ensuring your property appears prominently in these search results becomes increasingly important.

The aim is to ensure the Seekom booking screen embedded in your website offers up the type of data that AI agents and search engines prioritise - ensuring the visibility of your accommodation continues to stay high online.

Making knowledge easier to find

Our Knowledge Base is the go-to resource for getting the most out of Seekom's features, so we’re always looking for ways to improve it. This year, we're giving it a complete refresh to make finding the information you need faster and more intuitive.

We’ll be creating handy new user guides and updating existing ones to reflect current best practices and new functionality. Knowledge Base’s navigation will be overhauled so you can quickly put your finger on exactly what you're looking for when you need help – whether that’s setting up a new feature for the first time or troubleshooting a specific issue.

A more comprehensive and better organised Knowledge Base means less time searching and more time managing your property effectively.

Evolving into the future

The enhancements we are planning or exploring demonstrate our commitment to providing property management software that keeps pace with an ever-evolving industry.

We're looking forward to rolling out improvements throughout 2026 and continuing to improve Seekom based on your feedback and the changing needs of accommodation providers.

While the Knowledge Base enhancements are well underway, our explorations into the benefits of AI are at various stages of development. Your input will help shape which functionality we prioritise. Please take a moment to log in to your Seekom Support Portal account and complete our survey to tell us which of these proposed enhancements would be most valuable to you. Improvement is a team effort, and we’d love to have you onboard.

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Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.

Contact Us

4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com

Connect With Us

 Copyright 2025 © Seekom Limited (NZ owned)