Leveraging Google Analytics and AI for Boosting Online Bookings with Seekom

As a Seekom customer, you already understand the importance of efficient property management systems (PMS) in streamlining operations for your hotel, motel, campground, or short-term rental business. But did you know that integrating Google Analytics with AI and machine learning features can significantly enhance your online presence and increase bookings? In this article, we will explore how Google Analytics, combined with AI, can help you make data-driven decisions to maximise your revenue.

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The Power of Google Analytics

Google Analytics is a powerful tool that provides insights into your website’s performance. It helps you understand how visitors interact with your site, which pages are most popular, where your traffic is coming from, and how visitors navigate through your booking process. This data is invaluable for making informed decisions about your online marketing strategies and optimising your website for better performance.

Why Seekom Customers Should Care About Google Analytics

  1. Understand Visitor Behaviour: Google Analytics helps you understand your potential guests' behaviour. By analysing data such as the time spent on your site, bounce rates, and the paths visitors take, you can identify areas where your site is performing well and where it needs improvement. Learn more about visitor behaviour analysis and reports.
  2. Track Marketing Campaigns: You can track the performance of your marketing campaigns and see which ones are driving the most traffic and bookings. This allows you to allocate your marketing budget more effectively. Learn more about tracking campaigns.
  3. Optimise Conversion Rates: By understanding where visitors drop off in the booking process, you can make necessary adjustments to improve conversion rates. This might involve simplifying the booking process, improving page load times, or making your site more mobile-friendly. Learn more about conversion optimisation.
  4. Audience Insights: Gain insights into the demographics, interests, and locations of your website visitors. This information can help you tailor your marketing messages and offers to better meet the needs of your target audience. Learn more about audience insights.

Incorporating AI and Machine Learning

Google Analytics has evolved to include advanced AI and machine learning capabilities, providing even deeper insights and predictions.

  1. Predictive Analytics: AI can help predict future trends and behaviours. For example, it can forecast booking patterns, allowing you to prepare for peak periods and optimise pricing strategies. Learn more about predictive analytics.
  2. Enhanced Segmentation: Machine learning algorithms can automatically segment your audience based on their behaviour and characteristics. This allows you to create more personalised marketing campaigns that resonate with different customer groups. Learn more about enhanced segmentation.
  3. Anomaly Detection: AI can detect unusual patterns in your data, such as sudden drops in traffic or spikes in bounce rates. This enables you to quickly address issues before they impact your bookings. Learn more about anomaly detection.
  4. Personalised Recommendations: Machine learning can analyse past behaviour to provide personalised recommendations to your website visitors. This can enhance the user experience and increase the likelihood of bookings. Learn more about personalised recommendations.

How to Get Started

  1. Set Up Google Analytics: If you haven’t already, set up Google Analytics on your Seekom-integrated website. Follow the step-by-step instructions provided by Google to ensure it’s configured correctly. Set up Google Analytics.
  2. Define Your Goals: Determine what you want to achieve with Google Analytics. This could be increasing bookings, understanding visitor behaviour, or improving marketing ROI. Learn more about setting goals.
  3. Regular Monitoring: Make it a habit to regularly monitor your Google Analytics reports. Look for trends, patterns, and areas for improvement. Learn more about monitoring reports.
  4. Utilise AI Features: Take advantage of the AI and machine learning features in Google Analytics. Explore the predictive metrics, audience insights, and personalised recommendations. Learn more about AI features.
  5. Continuous Optimisation: Use the insights gained from Google Analytics to continuously optimise your website and marketing strategies. Implement changes, track their impact, and adjust accordingly. Learn more about continuous optimisation.


Incorporating Google Analytics with AI and machine learning into your Seekom-powered website can provide significant benefits for your business. By understanding visitor behaviour, optimising your booking process, and leveraging predictive insights, you can make data-driven decisions that enhance your online presence and increase bookings. Start harnessing the power of analytics today and watch your business thrive.

For more tips and insights, stay tuned to our blog on maximising the potential of Seekom and other powerful tools in the short-term rental industry.

At Seekom, we specialise in boosting your online presence through bespoke SEO and optimal web design services tailored specifically for the accommodation and hospitality sector.

Whether you're enhancing an existing website or creating a new one from scratch, our expert team provides comprehensive support at every step.

Ready to elevate your website's performance? Contact us today to learn how our customised web design and management services can revolutionise your digital strategy, turning casual browsers into loyal guests.

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Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

Simplify your accounting with our Xero integration for Seekom

The start of a new financial year is the ideal time to streamline your accounting processes.

If you’re one of our Seekom users who also harnesses Xero accounting software, you can set yourself up for a smooth-sailing tax ride by using our time-saving Xero integration.

This integration can reduce double-handling of invoices at the end of the tax year and simplify accounting reconciliation processes.

Xero integration for Seekom

Match payments with invoices automatically

One of the beauties of our Xero integration is its ability to take the hassle out of matching payments with invoices.

With the click of a few buttons you can match all reconciled payments in Xero with the relevant invoices in Seekom iBex, giving you a clear idea about which invoices have outstanding fees associated with them.

This will give you full visibility of which invoices have been paid and reconciled in either system – less cross-referencing required.

Invoice and credit note consistency

Want to ensure all your invoices and credit notes display with the same key information in both Seekom and Xero?

When Seekom is synced with Xero you can rapidly create invoices and credit notes and link them to Xero from their Seekom invoice number, pulling across the invoice number, invoice date, due date and booking reference number from Seekom all in one go.

Financial hygiene: confirm your invoices and credit notes are linked

Our Xero integration includes an ‘Invoices report’ to help you ensure all your Seekom invoices have been replicated and linked in Xero. This report highlights the invoices that have not been linked to Xero, giving you a handy to-do list to follow up on.

Xero integration guide for Seekom users

Want to save time with our Xero integration? Find out how by reading our helpful guide on setting up our Xero integration in Seekom.

Elevating Your Accommodation Business’ Website: A Guide to SEO Best Practices for Motels, Hotels, Campgrounds, and B&Bs

In today’s digital age, the success of accommodation businesses hinges significantly on their online presence.

Most travel planning and bookings occur online, making it crucial to stand out in search engine results.

At Seekom, we’ve curated essential search engine optimisation (SEO) best practices to enhance your website’s performance and visibility among prospective guests.

Guide to SEO Best Practices for Motels, Hotels, Campgrounds, and B&Bs

The Foundations of a Winning Accommodation Website

Effective Communication and Strategic Use of Keywords

A non-negotiable for any successful website is clear, understandable language – it’s your digital handshake.

Beyond communicating clearly with the people browsing your website, you also need to make sure your site wins the favour of Google and other search engine algorithms to ensure it appears early in the results when someone is searching for accommodation in your area.

That’s where keywords come in – these are specific terms like “Nelson accommodation”, which potential guests might type into a search engine to find you.

Integrating keywords effectively into your website content is pivotal for improving SEO. This, combined with compelling headlines and subheadings that incorporate these keywords, will encourage visitors to explore your site.

Structured Navigation and Imagery

Your website should serve as an inviting virtual tour of your property.

Utilise ‘H1’, ‘H2’, and ‘H3’ tags for headings on your website to organise your content clearly – H1 is used for main titles, H2 for section headings, and H3 for sub-sections.

This structured use of headings not only aids in streamlined navigation but also improves SEO by helping search engines understand the hierarchy and importance of the information on your pages.

Complement this layout with imagery that showcases your facilities, each accompanied by descriptive alternative text (usually added in the ‘alt text’ field for images in your content management system when you upload them). This alt text is a brief description that not only helps search engines understand the image content but also enhances accessibility for people using screen readers.

Calls to Action and Content Depth

The effectiveness of ‘calls to action’ (CTAs) on your website cannot be overstated. Each page should guide visitors towards interacting with your services, either by making bookings or enquiring further.

Having enough useful content on your pages helps ensure they are useful and have adequate ‘content depth’ for Google and other search engines to rank them highly. Adequate content depth – typically around 800 to 1,000 characters per page – provides search engines with sufficient context to effectively determine the content of your site and display it in the search results for prospective visitors.

The Impact of SEO and User-friendly Content on Visitors and Bookings

By incorporating clear communication and these SEO elements, you can create a website that's easy to find, engages and informs visitors, and reflects the unique qualities of your hospitality brand. In doing so, you will increase your chances of transforming casual browsers into booked guests.


  • Enhance your SEO: By incorporating targeted keywords and providing valuable, engaging content, you can improve the visibility of your accommodation on search engines, attracting more organic traffic.
  • Improve the user experience: Clear, informative content and easy navigation enhance the user experience, reducing bounce rates and encouraging visitors to explore your accommodation website further.
  • Drive conversions: Direct CTAs and streamlined booking processes reduce barriers to booking, leading to higher conversion rates.
  • Build trust: Providing detailed information about your accommodation, from room types to local attractions, builds trust with potential guests, making them more likely to book.

Applying SEO Strategies: Best Practices and Tips

As we delve into how to optimise various pages of your site, remember that the key to effective SEO and a quality website is not just in the technical application of this advice, but also in maintaining a consistent tone and style that reflects your brand.

Regular updates and a focus on adding value for your visitors are crucial for keeping your content relevant and engaging.

Apply these principles diligently, and you'll see tangible improvements in how your site performs both in search rankings and user engagement.

Homepage: Optimising Your Homepage for Maximum Impact

Your ‘Homepage’ is your digital front door, setting the tone for your visitor’s experience. Here’s how to make it compelling:

  • Headline (H1 tag): Start with an upfront headline (using the H1 tag) that encapsulates your essence, like “Welcome to Sunshine Motel: Your Relaxing Retreat in Nelson”. Ensure your headline includes a primary keyword, such as "Comfortable and Affordable Motel in [Location]", to optimise it for search engines.
  • Introduction: Craft a brief but vibrant introduction that showcases what makes your accommodation unique. For instance: "Step into the warmth and charm of Sunshine Motel, your go-to haven in Nelson. Offering cosy rooms, top-notch amenities, and a prime location just steps from the sandy shores, we promise an unforgettable stay at unbeatable value."
  • Structured sections: Organise your homepage with subheadings (using H2 tags) for sections like 'About Us', 'Our Rooms', and 'Facilities'. For example, under ‘About Us’, highlight your history and commitment: “Family-owned since 1998, Sunshine Motel prides itself on creating a welcoming atmosphere where every guest feels at home. Our dedicated team goes above and beyond to ensure your stay is comfortable and memorable.”
  • Content flow: Guide your visitors seamlessly through the page. Start with a welcoming introduction, showcase your amenities and rooms, and lead them towards making a booking.

This method efficiently highlights your accommodation's unique selling points – location, value, and personal touch. By including relevant keywords and crafting an inviting, user-friendly layout, it boosts SEO and engages potential guests. This approach addresses their main concerns: comfort, convenience, and a memorable experience.

Booking Page: Crafting an Effective Booking Page to Convert Visitors

Your ‘Booking page’ is where interest turns into action. To optimise it for higher conversions, consider the following:

  • Headline (H1 tag): Use a clear and inviting headline (using the H1 tag), such as “Book Your Stay at Sunshine Motel”.
  • Booking instructions: Streamline the booking process with simple, step-by-step instructions. For instance: "Select your dates, pick your preferred room, and complete your booking effortlessly. Enjoy peace of mind with our flexible cancellation policies and ensure the best rates by booking directly with us."
  • Important details: Clearly provide information about cancellation policies, payment methods, and other booking-related details. This transparency helps build trust and manage expectations.
  • CTA – call to action: Prominently display a ‘Book Now’ button, encouraging immediate booking. For example, use an inviting phrase like “Book Now – Start Your Nelson Getaway Today” to create a sense of excitement and urgency.

This streamlined approach reduces booking obstacles, prompting guests to easily complete reservations. A clear, prominent CTA and detailed information about policies and benefits effectively address common concerns, boosting conversion chances.

Simplifying the booking process and highlighting benefits such as flexible policies and competitive rates enhances the user experience and encourages bookings.

Contact Us: Optimising the Contact Us Page for Enhanced Guest Interaction

Your 'Contact Us page’ is vital for establishing a connection with potential guests.
Here’s how to make it inviting and effective:

  • Headline (H1 tag): Start with a headline (using the H1 tag) that’s both inviting and clear, like “Get in Touch with Sunshine Motel”. This directly encourages communication.
  • Diverse contact methods: Offer various ways to get in touch, such as phone, email, and an online contact form. For instance: "Got questions? We’re eager to assist! Reach out to us at [Phone Number], drop us an email at [Email Address], or simply fill out our contact form. We're excited about making your Nelson visit exceptional."
  • Location map: Embed a Google Map to pinpoint your accommodation's location. This visual aid not only enhances local SEO but also helps travellers easily locate your property and its proximity to major attractions.
  • CTA – call to action: Encourage visitors to contact you for any queries or direct bookings. A welcoming and clear CTA can significantly increase direct guest interaction.

Providing various contact methods caters to diverse preferences, simplifying guest communication. Including a Google Map enhances local SEO and assists in location understanding, aiding guest decision-making. This approach transforms the 'Contact Us page’ into an effective tool for engaging guests and boosting bookings.

Facilities: Showcasing Your Facilities to Attract and Engage Guests

Your ‘Facilities page’ is where you highlight what makes your property special.
Here’s how to showcase them effectively:

  • Headline (H1 tag): Use an inviting headline (utilising the H1 tag) like “Discover Our Amenities at Sunshine Motel”. This sets the tone for what guests can expect during their stay.
  • Vivid descriptions: Provide detailed descriptions of your facilities, emphasising unique features or amenities. For example, you could say: “Immerse yourself in our crystal-clear outdoor pool, stay up to date with free high-speed Wi-Fi, and kickstart your day with a complimentary breakfast. At Sunshine Motel, every detail caters to your comfort.”
  • Quality images: Accompany these descriptions with high-quality images. Ensure each image has a descriptive alt tag, improving SEO and making your site more accessible.

Detailed descriptions alongside quality images effectively display your facilities, providing guests with a clear understanding of what’s offered. Emphasising
amenities like free Wi-Fi and breakfast differentiates you from rivals and influences traveller decisions. This method not only makes your ‘facilities page’ more engaging but also raises the potential for converting visits into bookings.

Accommodation Options: Highlighting Your Accommodation Options to Cater to Every Guest

Your ‘Accommodation Options page’ is crucial for showcasing the variety and uniqueness of your offerings. Here’s how to optimise it:

  • Headline (H1 tag): Begin with a descriptive headline (using the H1 tag) such as “Choose Your Perfect Room at Sunshine Motel”. This immediately informs visitors about the content of the page.
  • Room types and details: Detail each room type, focusing on amenities, pricing, and suitability. For example: “Find your ideal stay, whether you’re traveling solo, as a couple, or with a family. Our King Suite offers luxury and ample space, while our Double Queen Room is perfectly suited for families. Each room is equipped with modern amenities and comfortable bedding, ensuring a memorable stay.”
  • CTA – call to action: Incorporate direct links to book specific room types, making the reservation process straightforward and efficient.

Clear, detailed room descriptions help guests quickly identify their ideal choice, increasing booking chances. Using relevant keywords for room types and amenities improves SEO, attracting more organic traffic to the page.

Local Attractions: Promoting Local Attractions to Enhance Guest Experience

Encourage guests to explore the area by highlighting local attractions:

  • Headline (H1 tag): Use an informative headline (utilising the H1 tag) such as “Explore Nelson Attractions Near Sunshine Motel”.
  • Engaging descriptions: Offer compelling descriptions of nearby attractions, their distance from the motel, and their appeal. For example: "Explore the stunning Abel Tasman National Park right on Nelson’s doorstep, or dive into a myriad of other attractions such as skydiving, white water rafting, and local museums. Our convenient location at Sunshine Motel provides easy access to these and many more spectacular attractions."
  • CTA – call to action: Provide links for more information or to book rooms, aligning a stay with the exploration of these attractions.

Featuring local attractions not only improves the guest experience but also enhances local SEO. Using location-based keywords draws in guests interested in nearby attractions, leading to more booking prospects.

At Seekom, we specialise in boosting your online presence through bespoke SEO and optimal web design services tailored specifically for the accommodation and hospitality sector.

Whether you're enhancing an existing website or creating a new one from scratch, our expert team provides comprehensive support at every step.

Ready to elevate your website's performance? Contact us today to learn how our customised web design and management services can revolutionise your digital strategy, turning casual browsers into loyal guests.

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Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

Make your end of financial year easier with these four Seekom reports

Make your end of financial year easier with these four Seekom reports

Feeling frazzled with end-of-financial-year accounting looming large? Fear not: Seekom is here to save the day with a host of helpful reports designed to make it easy to get those accounting ducks in a row and flying in a tax-compliant direction.

We asked the superheroes in our support team to select the top Seekom reports for accommodation businesses navigating the end of the financial year and planning for the future. Knowledge is power – use it to your advantage!

Payments Received Report

Need to track down a payee’s name or a comment you left on a payment you received to help you reconcile and finalise your end of year accounts?The Payments Received Report makes tracking it down easy by allowing you to search through all your payment records.

A host of filters will save you time by letting you create bespoke reports to pinpoint the information you require. These filters include ‘booking reference’, ‘invoice number’, ‘payment reference’ and even ‘comments’.

Sales Report

Sometimes it can be useful to analyse your sales figures over a particular period so you can see when your business is most profitable, figure out why, and adjust your rates or services accordingly.

We created the Sales Report to give you all your sales data at a glance. It provides an itemised sales list inclusive of accommodation charges and any extra additional services, which you can filter to customise your report and hone in on details.

Unpaid Bookings Report

Keeping track of past bookings that haven’t been paid or invoiced can be a headache. That’s why we’ve created the Unpaid Bookings Report to help you identify and neatly resolve any past bookings, made by anyone, that still haven’t been invoiced or paid for.

Aside from showing uninvoiced and unpaid bookings up until the date of the report being pulled, this report can also be helpful for analysing your booking data. For example, if the number of unpaid bookings at your accommodation is increasing over time, you might want to consider incentivising advance payment by guests.

Debtors’ Report

If you worry you might miss collecting funds you’re owed specifically by corporates or online travel agents (OTAs), the Debtors’ Report is for you.

You’ll be able to see, at a glance, all outstanding balances they owe for past and future bookings, and how long their payments have been overdue. This ensures you can take action sooner rather than later – always a good thing when it comes to chasing up debts.

Don’t forget - Seekom syncs with Xero!

To make it even simpler to manage your accounts Seekom works hand-in-hand with Xero, allowing you to post invoices and credit notes directly to it. Find out more about syncing Seekom with Xero in our help guide.

At Seekom we’re always trying to make your life easier by letting you enjoy more success and less stress. We’ve created these reports to save you time and help you navigate the tax system with confidence – we hope they simplify the challenge of running your business.

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses

Unlocking Success: The Comprehensive Guide to SEO Benefits for Hospitality Businesses


In the fiercely competitive hospitality industry, staying ahead of the curve is crucial for success. One powerful tool that can significantly boost the online presence of hotels, motels, bed and breakfasts, and short-term rental properties is Search Engine Optimization (SEO).

In this article, we’ll explore the key benefits of SEO for businesses in the hospitality sector, focusing on optimising the meta titles, meta description and main headings (H1 tags) on your website pages. By doing this, you will give your pages the best possible chance of appearing in the search results when a potential guest is using Google, Bing or another search engine to look for accommodation.

Meta Title

In Simple Terms: The meta title is like the headline of a book. It's the title you see in search engine results when you look for something on the internet. While it can be the same as the headline at the top of your web page, it doesn’t have to be. It is set separately, often in page settings within your website content management system.

Why It Matters: Crafting a catchy and informative meta title is important because it helps people decide if they want to click on your website. It also tells search engines what your page is about, helping them rank it properly.

Meta Description

In Simple Terms: Think of the meta description as the blurb on the back cover of a book. It's a brief summary that displays below the meta title in the search results when you are searching online, giving you a glimpse of what's inside.

Why It Matters: The meta description is your chance to convince people that your page has what they're looking for. A well-written meta description can increase the likelihood of someone clicking on your site.

H1 (Heading 1) Tag

In Simple Terms: Imagine your webpage as a document, and the H1 tag is like the main title or heading of that document. It's the big, bold title you see at the top of a page.

Why It Matters: Search engines use the H1 tag to understand the main topic of your page. It's also the first thing visitors see when they land on your page, so it should clearly tell them what the page is all about. Like a chapter title in a book, it sets the tone for what follows.

Increased Visibility and Traffic:

There are some simple but effective steps you can take to improve the meta titles, meta descriptions and h1 tags on your website. These are all quick wins and will help improve how well your website is optimised for search engines.

Meta Titles: Craft compelling and concise meta titles for each page, incorporating relevant keywords that potential guests are likely to search for. For example, "Luxurious Beachfront Hotel in [Location] – Unwind in Style".
Finding the right place to update your page’s meta title will depend on your content management system (e.g. WordPress, Squarespace, Wix etc), but it is usually found within the ‘page settings’ area for each individual web page.

Meta Description: Utilise descriptive meta description tags that encapsulate the essence of your property. Include details such as amenities, location, and unique selling points. For instance, "Ocean View Suites, Spa, Free Wi-Fi – Your Ideal Getaway".
As above, finding the right place to update the meta description for your pages will depend on your content management system. Typically, the meta description options will be found in the ‘page settings’ area for each page.

H1 Tags: Align your main page heading H1 tags with your meta titles, reinforcing the primary keyword or subject matter of your page. This creates a consistent and focused message, making it easier for search engines to understand and rank your page.

Enhanced User Experience

Reviewing your meta titles, meta descriptions and h1 tags is about more than just improving your search results. It can also provide for a better user experience. Keep these key considerations in mind when doing your SEO optimisations.

Meta Titles: Optimise meta titles not just for search engines but also for potential guests. Incorporate a call-to-action or highlight special offers to entice clicks. Example: "Book Direct for Exclusive Discounts – [Your Hotel Name]".

Meta Description: Create meta description tags that provide a snapshot of the guest experience. Include details about on-site dining, recreational activities, and nearby attractions. "Gourmet Dining, Poolside Bliss, Steps from [Landmark] – Your Dream Stay Awaits".

H1 Tags: Use H1 tags to introduce the unique experience your property offers. "Discover Unrivalled Comfort and Luxury at [Your Property Name]".

Targeted Niche Marketing

One way to differentiate your property is to target a specific niche of the accommodation market. You can really get your niche targeting humming by tailoring your meta titles, meta descriptions and h1 tags to the niche you have identified.

Meta Titles: Tailor meta titles to target specific niches within the hospitality sector. For example, "Pet-Friendly Bed and Breakfast – Pamper Your Furry Friends at [Your B&B]".

Meta Descriptions: Leverage meta description tags to highlight niche-specific amenities or services. “Cyclist-Friendly Motel – Secure Bike Storage, Repair Station, and More!”

H1 Tags: Clearly communicate your property's specialisation in the H1 tag. "Your Ultimate Cyclist Retreat – Welcome to [Your Motel]."

Local SEO Advantage

Most search engines will prioritise content that is clearly marked as being in the vicinity of the location a guest is looking for when they search online, or close to the area they are physically conducting their online search from. The meta titles, meta descriptions and h1 tags on your page can play an important role in helping search engines understand the geographic locations your accommodation property’s pages are most relevant to.

Meta Titles: Localise meta titles by including the city or region. "Charming Downtown Short-Term Rentals – Explore [City] from Your Home Away from Home."

Meta Description: Emphasise proximity to local attractions, landmarks, or events. "Minutes from [Attraction] – Convenient and Cozy Short-Term Rentals."

H1 Tags: Reinforce local relevance in H1 tags. "Your Gateway to [City] – Unmatched Comfort at [Your Rentals]."

What’s the perfect length?

When it comes to length, a good rule of thumb for the meta titles, meta descriptions and H1 tags on your website is as follows:

Meta Title: Aim for 60 characters long, including spaces
Meta Description: Aim for 180 characters, including spaces
H1: There’s no limit but the more concise it is the better it is


Implementing a robust SEO strategy, focusing on meta titles, meta description tags, and H1 tags, can transform the online visibility of hotels, motels, bed and breakfasts, and short-term rental properties. By optimising for search engines and user experience, businesses in the hospitality sector can attract more guests, enhance their online reputation, and ultimately achieve long-term success in a competitive market.

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Note: Something you may not know, is that we also build websites. Many of our customers have Seekom built, fully managed websites which we maintain, including SEO management. If you’re interested in finding out more about this, get in touch.

One of our amazing business development managers will be in touch to showcase our product to you and talk you through how we can help grow your business.