Your Winter Security Checklist: Small Steps That Make a Big Difference
Winter is a good time to take stock. The team gets a breather, and there's finally a moment to look after the things that often get pushed to the back of the queue. Security is usually one of those things.
It doesn't have to be complicated. A few simple habits go a long way towards keeping your property and your guests safe online. So here's a quick checklist. Run through it with your team and you'll be in good shape going into the busy season.
This is the one most properties skip, and it's probably the most important. Had a staff member leave in the last six months? A seasonal worker who came and went? Log into your Seekom account and check who still has access. Old accounts that are no longer in use are an open door, and one that's easy to close.
While you're there, make sure every team member has their own individual login. Shared logins might feel convenient, but they make it impossible to know who did what, and they're much harder to secure.
If you haven't already enabled Two-Factor Authentication (2FA) on your Seekom account, winter is the perfect time to sort it out. 2FA means that even if someone gets hold of a team member's password, they still can't get in without a second verification step. It's one of the simplest and most effective things you can do to protect your account, and it takes about five minutes to set up.
Our support team is happy to walk you through it. Just give us a call or drop us a message during business hours.
We know, we know. It's easier to just tell the new person the password. But shared passwords are one of the most common ways accounts get compromised.
The good news is there's no reason to share passwords in Seekom. Every account can have unlimited individual users, so everyone gets their own login with their own access level. Set it up once and you'll never need to share a password again.
Removing old user accounts is step one. But if a former team member knew your passwords, changing the locks matters too. Go through your key systems - your PMS, email accounts, OTA extranets, social media, and update any passwords that might have been shared with someone who’s no longer with you.
While you're at it, make sure passwords aren't being reused across different platforms. If one account gets compromised and the password is the same everywhere, the damage spreads fast. A password manager can take the headache out of keeping track of them all.
Your email account is the key to the kingdom. If someone gets into it, they can reset passwords for pretty much everything else. Yet email is often the last thing people think to protect.
A few quick wins:
- Enable two-factor authentication on your business email account, not just your PMS
- Check who has access to shared inboxes like info@ or reservations@ and remove anyone who no longer needs it
- Be careful about what you include in automated guest emails. Avoid putting full booking reference numbers or personal details in subject lines where they can be easily read
- If you get an email that looks like it's from a supplier or OTA asking you to update payment details or click a link, call them directly to verify before doing anything
Phishing is when someone sends you an email pretending to be a trusted source, trying to get you to hand over your login details or click a dodgy link. It happens more than you'd think in the accommodation industry.
The recent Booking.com breach is a good example of how this plays out. Once scammers had real guest data, including booking details and contact information, they used it to send convincing messages that looked like they came from a legitimate source. Guests were contacted via WhatsApp and email and asked to verify their payment details.
A few things to remind your team:
- Seekom will never ask for your password by email or phone
- If an email asks you to click a link and log in, go directly to the website instead of clicking
- When in doubt, call the company directly using a number you already know
- If something feels off, it probably is. Trust your gut and check with us
Take a look at your booking form and ask yourself: do we actually need all of this? A lot of properties collect more than they need. Dates of birth, passport numbers, dietary requirements for a property that doesn't serve meals. The less guest data you hold, the less there is to lose if something goes wrong.
Strip your forms back to what you genuinely use. It's better for your guests, better for your liability, and it makes your life simpler too.
If you're taking online payments, it's worth checking that 3D Secure (3DS) authentication is active on your SeekomPay setup. It adds a bank-level verification step for cardholders, which reduces fraud and protects your revenue from chargebacks.
Not sure if you have it switched on? Drop our support team a message and they'll check for you.
Start with whatever feels most overdue for your property. Even ticking off one or two things from this list will put you in a stronger position than you were yesterday. And if you need a hand with any of it, our support team is here. Give us a call or flick us a message and we’ll help you get sorted.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
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Catch the swell early. Glide into summer with rates ready to ride demand.
Our friends at RoomPriceGenie are offering an incredible spring deal that you won’t want to miss!
Sign up by 31 December 2025 to enjoy 50% off your first 4 months with RoomPriceGenie.
If you’ve been considering upgrading your pricing strategy, now’s the perfect time to act! With peak season just around the corner, don’t let pricing stress you out. RoomPriceGenie ensures your rates stay ahead of the curve, letting you focus on what matters most - your guests.
Why Everyone Loves RoomPriceGenie:
- 19% average revenue increase for independent hoteliers
- 14-day free trial
- 50% off your first 4 months when you subscribe by December 31st
- No minimum contract
- Personalised setup by a revenue manager
- User-friendly and transparent platform
- Real-time price optimisation to keep up with demand
- Trusted by 3,500+ independent accommodation owners
Don’t miss this opportunity to maximise your revenue and simplify your pricing strategy. This offer is available to new customers of RoomPriceGenie only and is valid exclusively for users on Seekom’s Essential or Accelerate plans.
Join the many Seekom users already leveraging RoomPriceGenie to their advantage and take control of your pricing strategy today.
Ready to learn more? Click here to schedule your demo today.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
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4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
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SEO is Changing: Why Motels, Hotels & Accommodation Providers Must Adapt to the New AI-Powered Search Era
The way people find accommodation online is changing fast. With AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and voice-based search assistants growing in popularity, traditional SEO methods are no longer enough. If you're running a holiday park, motel, hotel, or anything in-between it’s time to rethink your online strategy.
Here’s what’s changing—and what you need to do to stay visible, relevant, and bookable.
Keywords Are Dead. Content is King (Again).
Once upon a time, getting found online meant stuffing your page with keywords like “cheap motel in Rotorua” or “accommodation near Queenstown.” That world is gone.
Today’s AI-driven search engines don’t just look for exact keywords—they’re looking for context, credibility, and content that truly answers user intent. In other words, AI is reading your website like a human would.
Example:
If someone types or asks, “What’s the best motel for families near Hanmer Springs with a kitchenette and mountain views?” — AI tools won’t just list the page with the most keywords. They’ll rank content that clearly describes family-friendly features, views, and amenities in a trustworthy tone.
Enter: EEAT – The New Rules of Trust
Google (and AI tools built on web content) are now following something called EEAT:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
If your property's website has thin content, no real story, and looks like it hasn’t been updated in years, you’re sending a signal that you’re not credible.
The content is considered thin or weak - it’s like arriving at a motel and only finding a one-sentence brochure with no photos, no pricing, no location info, and no answers to your questions — you’d probably leave, right? Google does the same.
But by adding real, useful information, you’re not only improving SEO… you’re also helping travellers feel confident enough to book.
Instead, here’s what helps build EEAT:
- Real photos of your rooms and facilities (not just stock photos)
- Clear information about the owners or operators
- Google reviews and guest testimonials
- Blog posts or updates about local events or your area
- Descriptions that sound like you know and love your region
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
AI Is Changing the Booking Funnel
AI tools are becoming the "concierge before the booking". People are no longer jumping straight to booking engines. They’re asking tools like ChatGPT or Google’s AI:
- “Where’s a quiet place to stay near the Bay of Islands in July?”
- “Which motels near Fox Glacier have late check-out?”
- “What are the best pet-friendly stays near Taupō?”
These tools scrape the web and summarise results. If your website doesn’t clearly provide useful, human-sounding answers, you’ll be invisible—even if you’re on a third-party booking site (e.g. booking.com, expedia.com etc).
At Seekom, we’ve started to see real traffic and leads coming from AI tools like ChatGPT and other generative engines. Travellers are no longer just Googling — they’re asking questions directly to AI and acting on those answers.
Example:
User:
What’s a good family-friendly holiday park near Rotorua with a playground and thermal pools?
ChatGPT:
For a family-friendly stay in Rotorua, consider Cosy Cottage Thermal Holiday Park. It offers family-friendly cabins and campgrounds, a children’s playground, swimming pool and thermal hot pools. The property also features on-site BBQ facilities.
- Suitable for families
- On site thermal attractions
Visit Cosy Cottage Thermal Holiday Park (A link to the website Cosy Cottage Booking Screen)
Why was this holiday park recommended?
Because their website clearly mentions:
- Family-friendly units, campgrounds and facilities
- Geothermal hot pools
- Guest-focused content
AI Is Not the Future — It's Now
If you’re not already showing up in AI results, your competitors are. The new digital front desk is not just Google—it’s ChatGPT, voice assistants, and AI-generated summaries that travellers trust more and more.
How Seekom Is Helping Properties Get GEO-Ready
At Seekom, we’ve been preparing for this shift to AI-powered search and Generative Engine Optimisation (GEO) for some time. Our in-house SEO and GEO specialists understand how AI tools interpret and recommend content — and we’re already helping motels, hotels, and holiday parks across the globe adapt to this new reality. Whether it’s auditing your website content, updating your listings, or rewriting your property descriptions to better serve AI and voice search, we have the tools, data, and experience to future-proof your online presence. From content strategy to implementation, we make sure your property gets found — not just on Google, but across the new generation of AI-driven platforms.
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Accommodation marketing spring clean checklist
Spring is nature's reminder that everything works in cycles. You wouldn’t let dust settle in your guest rooms, so make sure your accommodation’s promotions, communications and rates are up to date and spick and span.
A thorough marketing spring clean can boost guest bookings at your property and set you up for success throughout the season. That’s why we’ve created a checklist to help you brush away the digital cobwebs, polish your guest communications, and fine-tune every touchpoint to prepare them to convert browsers into bookers.
Time to roll up your sleeves and get your accommodation marketing strategy humming – here’s how!
Consider using Seekom’s promo codes feature to create targeted discounts over limited periods to draw guests out of hibernation. Use different codes for last-minute deals or limited time special offers so you can track which marketing approaches are working best.
Review all your guest SMS messages (texts) and email templates in Seekom to ensure they accurately represent your services, match your brand design and speak in your authentic voice. Spring’s also a great time to make sure that contact details, Wi-Fi passwords, local-attraction information and check-in procedures are all current and correct at your place.
Review any online booking screens you have set up on your website via Seekom to ensure all room descriptions are accurate, attractive and consistent in style. Check that amenity lists are complete and unique selling points are highlighted, especially if you’ve recently done some renovations. Finally, make sure photos showcase your property in the best possible light – literally. Dimly lit or outdated images could cost you bookings.
Audit your list of optional extras like breakfast, luxury upgrades, equipment hire, tours and early check-in or late check-out. Seekom’s online booking screens let you make these available for guests to book before they arrive, so make sure they have exciting descriptions and interesting images to make them more attractive.
Guests increasingly value the opportunity to contribute positively to destinations they visit, so consider facilitating ‘give back’ opportunities. This is easy using Seekom’s online booking screens – charity contributions can be set up as an optional extra for guests when they book a room online on your website. Read about our Trees That Count partnership for inspiration, or consider adding other environmental or charity options you and your guests care about.
Get onboard with our integrated payment solution and save time and money while providing guests with a seamless payment experience. Join scores of Seekom clients who are enjoying the peace of mind of full PCI compliance and safe credit card storage, plus the convenience of next-day depositing of payments.
Make your room rate structure sparkle by updating legacy seasonal rates, expired promotions or anything that doesn’t support your current profit strategy.
Maximise revenue and automatically adjust room rates based on demand by adding dynamic pricing to your Seekom plan. Check your minimum and maximum rates make sense, any planned seasonal adjustments are programmed in, and special event periods are captured – make your system work smarter, not harder.
Review your channel manager set up and online travel agency presence to make sure your property appears on channels that connect with your target demographic. Remember to explore Seekom's Premium OTA features that can give you competitive advantages over other properties in your area, by offering more than 70 extra OTA options including listing options on global distribution systems (GDS) used by travel agents and corporate travel bookers.
Streamline your accounting system by making sure Seekom and Xero are on the same page – save time, eliminate double-handling and reduce administration overheads.
Want to spring clean your website so it shines at converting lookers into bookers? Seekom offers comprehensive website design, SEO and support services to take care of all that head-scratchy techy stuff so you don’t have to.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
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Contact Us
4/234 Wakefield Street, Te Aro, Wellington 6011
Phone (NZ) : +64 4 974 9588
Phone (UK) : +44 20 3835 5939
Support: support@seekom.com
Websites: webhelp@seekom.com
Connect With Us
Copyright 2025 © Seekom Limited (NZ owned)
Accommodation marketing: mega events not to miss in 2025
Continuing our mission to make your life easier, we’ve wrangled a swathe of popular Australian and New Zealand music, sports, cultural and other entertainment events into a handy calendar to help you plan your accommodation marketing efforts to attract the crowds.
Whether your guests are flocking to stomp to Shihad, swoon to Katy Perry, experience the cultural phenomenon that is Wellington’s CubaDupa, or represent the Barmy Army at the Ashes, they’ll appreciate a well-timed deal and some local knowledge during their stay.
This calendar complements our earlier ‘key dates for 2025’ calendar identifying public holidays, days of significance and school holiday dates for accommodation providers to consider in their marketing and promotion plans for the year ahead.
February
As the dust settles from the terrific tennis tussle that is the Australian Open and Chinese New Year celebrations continue, there’s a host of gigs, festival action and a three-day golf bonanza happening in February as summer gets into full swing.
Key dates in February
- 1 February – Bryan Adams (Christchurch, NZ)
- 4 February – Bryan Adams (Auckland, NZ)
- 6 February – Laneway Festival (Auckland, NZ)
- 6 February – Bryan Adams (Melbourne)
- 7 February – Bryan Adams (Adelaide)
- 7 February – Shihad (Nelson, NZ)
- 9 February – Bryan Adams (Perth)
- 9 February – Laneway Festival (Sydney)
- 9 February – UFC 312 (Sydney)
- 12 February – Bryan Adams (Sydney)
- 13 February – Bryan Adams (Brisbane)
- 13 February and 14 February – The Prodigy (Sydney)
- 13 February – Shihad (Adelaide)
- 14 February – Laneway Festival (Melbourne)
- 14 February, 15 February and 16 February – LIV Golf (Adelaide)
- 14 February – Shihad (Sydney)
- 14 February to 8 March – New Zealand Fringe Festival (Wellington, NZ)
- 14 February to 2 March – Sydney Gay and Lesbian Mardi Gras
- 15 February – Auckland Rainbow Parade (NZ)
- 15 February – Bryan Adams (Melbourne)
- 15 February – Laneway Festival (Adelaide)
- 15 February – Kylie Minogue (Perth)
- 16 February – Laneway Festival (Perth)
- 16 February – The Prodigy (Brisbane)
- 18 February – The Prodigy (Melbourne)
- 18 February – Kylie Minogue (Adelaide)
- 20 February, 21 February and 22 February – Kylie Minogue (Melbourne)
- 21 February and 22 February – Shihad (Perth)
- 21 February to 22 February – Electric Avenue (Christchurch, NZ)
- 21 February to 23 March – Adelaide Fringe Festival (Adelaide)
- 22 February to 23 February – World Triathlon Cup (Napier, NZ)
- 26 February and 27 February – Kylie Minogue (Brisbane)
- 27 February and 28 February – Shihad (Brisbane)
- 27 February to 1 March – Golden Shears (Masterton, NZ)
March
Gigs and festivals rock, roll and pop off throughout March, with the WOMAD festivals attracting tens of thousands of world music enthusiasts and some huge names in music, both old and new, drawing in fans across Australasia.
Key dates in March
- 1 March, 2 March and 3 March – Kylie Minogue (Sydney)
- 1 March – Shihad (Christchurch, NZ)
- 5 March and 7 March – Shihad (Melbourne)
- 6 March to 23 March – Auckland Arts Festival (Auckland, NZ)
- 7 March to 10 March – WOMADelaide festival (Adelaide)
- 13 March to 16 March – Formula 1 Australian Grand Prix (Melbourne)
- 14 March – Shihad (Auckland, NZ)
- 14 March to 15 March – Jim Beam Homegrown festival (Wellington, NZ)
- 14 March to 16 March – WOMAD festival (New Plymouth, NZ)
- 15 March – Bob Geldof (Sydney)
- 17 March, 19 March, 20 March, 22 March and 23 March – Dua Lipa (Melbourne)
- 19 March – Bob Geldof (Melbourne)
- 20 March – Australia vs Indonesia FIFA Football World Cup Qualifier (Sydney)
- 22 March – Bob Geldof (Canberra)
- 24 March – FIFA World Cup 2026 Oceania Qualifier Final (Auckland, NZ)
- 25 March – Bob Geldof (Adelaide)
- 26 March, 28 March and 29 March – Dua Lipa (Sydney)
- 26 March to 20 April – Melbourne International Comedy Festival (Melbourne)
- 28 March – Bob Geldof (Auckland, NZ)
- 29 March – Bob Geldof (Wellington, NZ)
- 29 March to 30 March – CubaDupa festival (Wellington, NZ)
April
April keeps the grooves going strong with legendary New Zealand funkateers’ The Phenomenon Tour in full effect and ZZ Top rocking Australasia. Some of Supergroove’s 12 gigs have already sold out and demand for accommodation is likely to spike as the band rolls through New Zealand cities.
Key dates in April
- 2 April and 4 April – Dua Lipa (Auckland, NZ)
- 3 April – Bob Geldof (Tweed Heads)
- 5 April – Bob Geldof (Perth)
- 8 April – Supergroove (Rotorua, NZ)
- 9 April – Supergroove (Whanganui, NZ)
- 10 April, 11 April, 12 April and 13 April – AFL Gather Round (Adelaide)
- 11 April and 12 April – Supergroove (Wellington, NZ)
- 17 April – Supergroove (Nelson, NZ)
- 19 April – Supergroove (Christchurch, NZ)
- 20 April – Supergroove (Dunedin, NZ)
- 21 April – Supergroove (Invercargill, NZ)
- 24 April and 25 April – Supergroove (Havelock North, NZ)
- 26 April and 27 April – Supergroove (Auckland, NZ)
- 26 April – ZZ Top (Bendigo)
- 27 April – ZZ Top (Mornington)
- 29 April – ZZ Top (Adelaide)
May
The Australasian gig scene bubbles along nicely in May, with some iconic names gracing our shores and fittingly playing at venues that can accommodate thousands of fans, many of whom will be looking for a place to stay. On the other hand, the fiercely fought State of Origin battles will be a major drawcard for rugby league fans.
Key dates in May
- 1 May – NRL Magic Round (Brisbane)
- 1 May – Women’s State of Origin Game One (Brisbane)
- 1 May – ZZ Top (Perth)
- 3 May – ZZ Top (Hunter Valley)
- 4 May – ZZ Top (Wollongong)
- 7 May – ZZ Top (Melbourne)
- 10 May and 11 May – ZZ Top (Brisbane)
- 13 May – ZZ Top (Sydney)
- 15 May – Women’s State of Origin Game Two (Sydney)
- 17 May – ZZ Top (Auckland, NZ)
- 18 May – ZZ Top (Wellington, NZ)
- 21 May – Alison Moyet (Auckland, NZ)
- 24 May – Alison Moyet (Wellington, NZ)
- 26 May and 27 May – Alison Moyet (Christchurch, NZ)
- 28 May – Men’s State of Origin Game One (Brisbane)
- 29 May – Women’s State of Origin Game Three (Newcastle)
- 29 May – Alison Moyet (Brisbane)
- 31 May – Alison Moyet (Sydney)
- 31 May – Isuzu UTE A-League Grand Final (location TBC)
June
Entertainment acts including stellar pop sensation Katy Perry pack out high-capacity venues across Australia in June. In Hamilton, New Zealand the southern hemisphere’s largest agricultural event Fieldays usually hosts over 100,000 rurally inclined punters over four days.
Key dates in June
- 1 June – Alison Moyet (Melbourne)
- 4 June – Alison Moyet (Perth)
- 5 June – Australia vs Japan FIFA World Cup 2026 Qualifier (Perth)
- 9 June and 10 June – Katy Perry (Sydney)
- 11 June to 14 June – Fieldays (Hamilton, NZ)
- 12 June, 13 June and 14 June – Katy Perry (Melbourne)
- 14 June and 15 June – Torvill and Dean (Brisbane)
- 17 June and 18 June – Katy Perry (Sydney)
- 18 June – Men’s State of Origin Game Two (Perth)
- 18 June and 19 June – Torvill and Dean (Melbourne)
- 21 June and 22 June – Torvill and Dean (Sydney)
- 22 June and 23 June – Katy Perry (Perth)
- 26 June, 27 June, 28 June and 29 June – Katy Perry (Adelaide)
July
From a live-music perspective, July is all about 10cc and their Ultimate Ultimate Greatest Hits Tour – maybe all the other bands are taking a ‘dreadlock holiday’. In any case, many of the band’s fans will be revving for the ultimate accommodation solution. Additionally, Melbourne will be under the spell of the Melbourne Magic Festival – the largest of its kind in the southern hemisphere.
Key dates in July
- July 7 to July 19 – The Melbourne Magic Festival (Melbourne)
- 9 July – Men’s State of Origin Game Three (Sydney)
- 10 July – 10cc (Christchurch, NZ)
- 11 July – 10cc (Wellington, NZ)
- 12 July – 10cc (Auckland, NZ)
- 13 July – 10cc (Hamilton, NZ)
- 16 July – 10cc (Brisbane)
- 17 July and 18 July – 10cc (Tweed Heads)
- 19 July – 10cc (Caloundra)
- 20 July – 10cc (Toowoomba)
- 22 July – 10cc (Newcastle)
- 23 July – 10cc (Penrith)
- 25 July – 10cc (Sydney)
- 26 July – 10cc (Wollongong)
- 27 July – 10cc (Canberra)
- 28 July – 10cc (Albury)
- 30 July – 10cc (Castlemaine)
- 31 July – 10cc (Geelong)
August
August attracts visitors to Brisbane and Hamilton Island with Australia’s largest offshore keelboat regatta, while Sydney expects to host an estimated 90,000 fun runners – with a bit of leg work some of them could be your guests.
Key dates in August
- 1 August – 10cc (Melbourne)
- 2 August – 10cc (Adelaide)
- 4 August – 10cc (Perth)
- 10 August – City2Surf fun run (Sydney)
- 16 August to 23 August – Hamilton Island Race Week (Queensland)
- 18 August – Tyler, The Creator (Auckland)
- 20, 22, 23, and 24 August – Tyler, The Creator (Melbourne)
- 26, 27, and 28 August – Tyler, The Creator (Sydney)
- 30 August and 31 August – Tyler, The Creator (Brisbane)
September
With the AFL Grand Final and rugby union Bledisloe Cup clash having topped the 100,000-attendance mark previously, the ball is in your hands if you want to make a pass for the hordes of fans looking to stay in September.
Key dates in September
- 4 September and 5 September – Tyler, The Creator (Perth)
- 27 September – AFL Grand Final (Melbourne)
- 27 September – Bledisloe Cup (Auckland, NZ)
October
Melbourne is the place to be for league fans in early October, and with attendance records for NRL fixtures increasing year-on-year it’s a smart move to make a play for their custom so you can be ahead of the game. All Blacks and Wallabies supporters will pack out Perth’s Optus Stadium to witness the epic Bledisloe Cup around the same time. Rock legends Oasis are scheduled to ‘definitely maybe’ kick off the Australian leg of their comeback tour after a 16-year hiatus.
Key dates in October
- 4 October – Bledisloe Cup (Perth)
- 5 October – NRL Grand Final (Melbourne)
- 9 October – Bathurst 1000 (Bathurst)
- 18 October – The Everest (Sydney)
- 24 October – Rob Thomas (Perth)
- 27 October – Rob Thomas (Adelaide)
- 29 October – Rob Thomas (Melbourne)
- 31 October – Oasis (Melbourne)
November
In November Melbourne hosts the quintessential Australian sporting event – the race that stops a nation – with hundreds of thousands attending over the four-day Melbourne Cup Carnival around cup day on the fourth of November. Gigs to suit all types of music afficionados welcome fans, while the first Ashes test kicks off late in the month and you can bet on England’s Barmy Army looking for somewhere to stay.
Key dates in November
- 1 November – Metallica (Perth)
- 1 November and 2 November – Cliff Richard (Perth)
- 1 November and 4 November – Oasis (Melbourne)
- 7 November and 8 November – Oasis (Sydney)
- 3 November – Rob Thomas (Sydney)
- 4 November – Cliff Richard (Adelaide)
- 4 November – Melbourne Cup Day (Melbourne)
- 5 November – Metallica (Adelaide)
- 6 November and 7 November – Cliff Richard (Melbourne)
- 8 November – Metallica (Melbourne)
- 8 November – Rob Thomas (Sandstone Point)
- 8 November and 9 November – Pixies (Freemantle)
- 9 November and 10 November – Cliff Richard (Sydney)
- 11 November – Rob Thomas (Auckland)
- 12 November – Metallica (Brisbane)
- 12 November – Cliff Richard (Brisbane)
- 13 November – Rob Thomas (Christchurch)
- 13 November and 14 November – Pixies (Sydney)
- 14 November and 15 November – Cliff Richard (Auckland, NZ)
- 15 November – Rob Thomas (Wellington)
- 15 November – Metallica (Sydney)
- 16 November and 17 November – Pixies (Brisbane)
- 17 November – Cliff Richard (Wellington, NZ)
- 19 November – Cliff Richard (Christchurch, NZ)
- 19 November – Metallica (Auckland, NZ)
- 19 November and 20 November – Pixies (Melbourne)
- 21 November to 25 November – first Ashes cricket test (Perth)
- 23 November and 24 November – Pixies (Auckland, NZ)
- 26 November and 27 November – Pixies (Wellington, NZ)
- 30 November – Lewis Capaldi (Christchurch)
December
High-profile cricket matches are the sporting order of the month in December, while the Rolex Sydney Hobart Yacht Race will bring in thousands of spectators plus sailors and support crews to Sydney. Dates for the start of Auckland’s ASB Classic tennis tournament at the end of 2025 have not been announced yet, but New Zealand’s biggest annual sporting event will be a magnet for tennis fans across New Zealand looking for accommodation.
Key dates in December
- 2 December – Lewis Capaldi (Auckland)
- 4 December – Lewis Capaldi (Brisbane)
- 4 December to 8 December – second Ashes cricket test (Brisbane)
- 6 December – Lewis Capaldi (Sydney)
- 12 December – Lewis Capaldi (Melbourne)
- 15 December – Lewis Capaldi (Adelaide)
- 17 December – Lewis Capaldi (Perth)
- 17 December to 21 December – third Ashes cricket test (Adelaide)
- 26 December to 30 December – Boxing Day fourth Ashes cricket test (Melbourne)
- 26 December to 2 January – Rolex Sydney Hobart Yacht Race
Seekom makes promotions simple!
Seekom’s flexible functionality makes running and promoting special offers simple all-year round.
Our user-friendly platform lets you send automated or group emails and SMS messages to let people know about your special offers, use promo codes for seasonal deals, or create banners to advertise offers or promotions on your online booking screens.
If your new year’s wish is for data-driven pricing to magic up your profit margins, revenue-management system RoomPriceGenie can help. This savvy service can monitor bookings to identify demand patterns, optimise pricing to increase profits and track your competitors’ moves for you. RoomPriceGenie can be easily integrated with Seekom to make your life easier, and more profitable, than ever.
Contact our friendly team today to discover how Seekom can boost your marketing and promotions throughout 2025 and beyond.
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