Big plans for the year ahead at Seekom
As we settle into 2026, we're excited to share a little of what we’re exploring and what might be in store for Seekom users this year.
Our focus will be on enhancements designed to help accommodation providers work smarter and more efficiently than ever before, from revamping our Knowledge Base to gathering customers’ views on the powerful AI-driven tools you think would help to transform how you run your business and we run ours.
It’s all part of Seekom’s ongoing mission to make your lives easier by saving you time, money and stress.
Harnessing the benefits of AI
Artificial intelligence will be one of our biggest areas of investment this year. As you may have seen from our latest user survey, we’re exploring how AI can improve both how we develop Seekom to best meet your needs and how you use it to manage the accommodation you provide.
We’re particularly fascinated by agentic AI tools that could accelerate our development process, acting as research assistants to help us test ideas and deliver enhancements more efficiently. Behind the scenes, these tools can also help us spot issues earlier, streamline debugging, and speed up the delivery of fixes and improvements across our Seekom property management system (PMS). At the same time, we’re investigating AI applications that could directly benefit you – from better reporting to smarter pricing tools and enhanced guest interactions.
As we explore these possibilities, your feedback will be crucial. We want to understand which AI capabilities would deliver the most value for your day‑to‑day operations, so we’re keen to hear your thoughts on what would offer the most benefit to your business.
[SURVEY: SHARE YOUR VIEWS] (opens in new tab)
*You’ll need to log in to your Seekom Support Portal account to access the survey.
A smarter, more intuitive way to run your PMS
We're exploring an AI‑powered PMS assistant designed to help you complete everyday tasks faster and with far less clicking around. Instead of navigating multiple screens within Seekom, you could simply tell the AI assistant what you want to do, and have it take care of the action for you.
It’ll be your personal assistant inside Seekom, handling the actions you need and surfacing the information you’re after - all you need to do is ask (disclaimer: it won’t make coffee or the beds, though!). Whether it’s checking availability, holding a room, updating rates, adjusting bookings, marking units clean, or pulling a quick occupancy summary, the proposed assistant would interpret your request and carry it out instantly.
It has the potential to streamline routine operations, reduce reliance on support, and free up staff to focus on higher‑value work. Let us know in the survey if a built‑in assistant that can perform PMS actions on your behalf would be valuable for your day‑to‑day operations.
Custom AI reporting that speaks your language
One of the most practical AI applications we're exploring is custom reporting that can understand exactly what types of reports you are asking for and pull the data you need quickly and easily, removing the need for you to navigate through multiple screens and filters.
In future creating a report could be as easy as simply typing a prompt, or speaking to an AI assistant, to ask how many accommodation bookings you have locked in between specific dates or what the usual occupancy trends are over a particular month or holiday period.
Smarter pricing, less guesswork
We know that setting competitive pricing while maximising revenue can be a tricky balancing act for accommodation providers, so we’re also looking into an AI-powered ‘room rates’ tool to give you smart data-driven suggestions that take the guesswork out of this process.
A tool like this might compare your current pricing against market rates and provide tailored recommendations to help you stay competitive. To save time, it might also suggest or update your rates across all room types in one go, rather than you having to adjust each rate manually. For example: “We suggest increasing your pricing by 10% for Christmas next year.” This is still just a concept, so let us know via the survey link above if a tool like this would be valuable to you.
Enhanced booking experiences with AI assistance
Your booking screen is a crucial link between browsing and booking, so we're investigating improvements designed to catalyse conversion.
This might take the form of an embedded chatbot that could handle common pre-booking enquiries automatically. Questions about check-in times, pet policies, parking options, or local attractions could be answered instantly, even outside business hours.
Beyond conversion-boosting additions like a chatbot, we're also looking at optimising Seekom’s booking screen to perform better in AI-powered search environments. As more travellers use AI assistants to research and book accommodation, ensuring your property appears prominently in these search results becomes increasingly important.
The aim is to ensure the Seekom booking screen embedded in your website offers up the type of data that AI agents and search engines prioritise - ensuring the visibility of your accommodation continues to stay high online.
Making knowledge easier to find
Our Knowledge Base is the go-to resource for getting the most out of Seekom's features, so we’re always looking for ways to improve it. This year, we're giving it a complete refresh to make finding the information you need faster and more intuitive.
We’ll be creating handy new user guides and updating existing ones to reflect current best practices and new functionality. Knowledge Base’s navigation will be overhauled so you can quickly put your finger on exactly what you're looking for when you need help – whether that’s setting up a new feature for the first time or troubleshooting a specific issue.
A more comprehensive and better organised Knowledge Base means less time searching and more time managing your property effectively.
Evolving into the future
The enhancements we are planning or exploring demonstrate our commitment to providing property management software that keeps pace with an ever-evolving industry.
We're looking forward to rolling out improvements throughout 2026 and continuing to improve Seekom based on your feedback and the changing needs of accommodation providers.
While the Knowledge Base enhancements are well underway, our explorations into the benefits of AI are at various stages of development. Your input will help shape which functionality we prioritise. Please take a moment to log in to your Seekom Support Portal account and complete our survey to tell us which of these proposed enhancements would be most valuable to you. Improvement is a team effort, and we’d love to have you onboard.
Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.
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