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Accommodation marketing spring clean checklist

Spring is nature's reminder that everything works in cycles. You wouldn’t let dust settle in your guest rooms, so make sure your accommodation’s promotions, communications and rates are up to date and spick and span.

A thorough marketing spring clean can boost guest bookings at your property and set you up for success throughout the season. That’s why we’ve created a checklist to help you brush away the digital cobwebs, polish your guest communications, and fine-tune every touchpoint to prepare them to convert browsers into bookers.

Time to roll up your sleeves and get your accommodation marketing strategy humming – here’s how!

Set up promo codes for spring marketing campaigns:

Consider using Seekom’s promo codes feature to create targeted discounts over limited periods to draw guests out of hibernation. Use different codes for last-minute deals or limited time special offers so you can track which marketing approaches are working best.

Create a campaign to target previous guests:

Often your warmest leads are people who have enjoyed your hospitality in the past. Why not cast some promotional codes out into your pool of historic guests by email (using MailChimp or your email marketing system of choice) or text with ‘welcome back – we’ve missed you’ offers to reel them back in.

Spruce up your guest communications:

Review all your guest SMS messages (texts) and email templates in Seekom to ensure they accurately represent your services, match your brand design and speak in your authentic voice. Spring’s also a great time to make sure that contact details, Wi-Fi passwords, local-attraction information and check-in procedures are all current and correct at your place.

Freshen up booking-screen information

Review any online booking screens you have set up on your website via Seekom to ensure all room descriptions are accurate, attractive and consistent in style. Check that amenity lists are complete and unique selling points are highlighted, especially if you’ve recently done some renovations. Finally, make sure photos showcase your property in the best possible light – literally. Dimly lit or outdated images could cost you bookings.

Overhaul upsells:

Audit your list of optional extras like breakfast, luxury upgrades, equipment hire, tours and early check-in or late check-out. Seekom’s online booking screens let you make these available for guests to book before they arrive, so make sure they have exciting descriptions and interesting images to make them more attractive.

Add charity-donation opportunities to the check-in process:

Guests increasingly value the opportunity to contribute positively to destinations they visit, so consider facilitating ‘give back’ opportunities. This is easy using Seekom’s online booking screens – charity contributions can be set up as an optional extra for guests when they book a room online on your website. Read about our Trees That Count partnership for inspiration, or consider adding other environmental or charity options you and your guests care about.

Set up SeekomPay:

Get onboard with our integrated payment solution and save time and money while providing guests with a seamless payment experience. Join scores of Seekom clients who are enjoying the peace of mind of full PCI compliance and safe credit card storage, plus the convenience of next-day depositing of payments.

Review your room rates:

Make your room rate structure sparkle by updating legacy seasonal rates, expired promotions or anything that doesn’t support your current profit strategy.

Leverage dynamic pricing:

Maximise revenue and automatically adjust room rates based on demand by adding dynamic pricing to your Seekom plan. Check your minimum and maximum rates make sense, any planned seasonal adjustments are programmed in, and special event periods are captured – make your system work smarter, not harder.

Channel-manager cleanup and OTA optimisation:

Review your channel manager set up and online travel agency presence to make sure your property appears on channels that connect with your target demographic. Remember to explore Seekom's Premium OTA features that can give you competitive advantages over other properties in your area, by offering more than 70 extra OTA options including listing options on global distribution systems (GDS) used by travel agents and corporate travel bookers.

Enable Xero integration:

Streamline your accounting system by making sure Seekom and Xero are on the same page – save time, eliminate double-handling and reduce administration overheads.

Create a new website:

Want to spring clean your website so it shines at converting lookers into bookers? Seekom offers comprehensive website design, SEO and support services to take care of all that head-scratchy techy stuff so you don’t have to.

Start with the items that will have the biggest immediate impact on your bookings, then work through the rest of the checklist systematically. Most importantly, schedule a regular review process – ideally quarterly – to ensure your marketing stays fresh and effective all year round.

Your guests will notice the difference, your bookings will reflect the improvements, and you'll have more time to focus on what you do best: crafting unforgettable experiences for your guests.

Note: Something you may not know is that we also build websites. Many of our customers have Seekom-built, self managed websites with full control, backed by our expert setup and support. If you’re interested in finding out more, please get in touch.

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