Accommodation marketing calendar 2025: important dates to capitalise on
At Seekom we’re on a constant mission to make your life easier. That’s why we’ve collated a host of key dates for 2025 that offer you the chance to run a promotion, offer a special deal, create a themed event to delight your guests, or simply be ready to take advantage of an auspicious day or holiday period. Knowledge is power!
From worldwide days of significance that sneak up on you, to Australian and New Zealand public holidays and quirky internationally recognised days that you could leverage to engage your guests, we’ve put them together in a handy calendar.
January
While some of the world has slowed down over the new year period, get ahead of your competitors by planning some promotional offers to tie in with public holidays or the Chinese New Year.
Key dates in January
- 1 January – New Year’s Day
- 20 January – Wellington Anniversary Day (New Zealand)
- 27 January – Australia Day
- 27 January – Auckland Anniversary Day (New Zealand)
- 29 January – Chinese New Year (Year of the Snake)
February
Why not share the love by setting up a special offer for a couples’ get away on Valentines Day, or target savvy Kiwis looking to use the Thursday of Waitangi Day in 2025 to enjoy an extra-long weekend with a discount for a longer stay.
Key dates in February
- 3 February – Nelson Anniversary Day (New Zealand)
- 6 February – Waitangi Day (New Zealand)
- 14 February – Valentine’s Day
March
March provides some ideal opportunities to create some drinks specials if you’ve got a bar or restaurant at your accommodation. Or you could celebrate International Woman’s Day with a special discount on your rates or services for your female guests.
Key dates in March
- 3 March - Labour Day (Western Australia)
- 8 March – International Women’s Day
- 10 March – Adelaide Cup Day (South Australia)
- 10 March – Canberra Day (Australian Capital Territory)
- 10 March – Eight Hours Day (Tasmania)
- 10 March – Labour Day (Victoria, Australia)
- 10 March – Taranaki Anniversary Day (New Zealand)
- 17 March – St. Patrick’s Day
- 24 March – Otago Anniversary Day (New Zealand)
- 27 March – International Whiskey Day
April
April is a golden opportunity to cash in on the school holidays or public holidays like ANZAC Day in Australasia and the extra-long Easter weekend where you could keep your younger guests entertained with Easter-games and egg hunts. If you’re planning to break a few eggs and promote some brunch specials at your accommodation’s café or restaurant, National Brunch Month means it’s an ideal time all April long.
Key dates in April
- All month – National Brunch Month
- 1 April – April Fool’s Day
- 12 April to 27 April – New Zealand school holidays
- 18 April – Good Friday
- 19 April – Saturday before Easter Sunday (Victoria, Australia)
- 21 April – Easter Monday
- 22 April – Southland Anniversary Day (New Zealand)
- 25 April – ANZAC Day (Australasia)
May
May is a great time to put your creative ‘force’ to good use, from Star Wars-themed events to offering Mums a free bonus offering. Alternatively May is a great opportunity to highlight your support of the rainbow community using your social media.
Key dates in May
- 4 May – Star Wars Day
- 5 May – Labour Day (Queensland)
- 5 May – May Day (Northern Territory)
- 11 May – Mother’s Day (Australasia)
- 13 May – World Cocktail Day
- 17 May – International Day Against Homophobia, Biphobia, Interphobia and Transphobia
June
If you’re looking for an excuse to ramp up your accommodation’s social media game, there’s no better time than in the month that contains World Social Media Day! Make the most of the opportunity to celebrate the Australasian public holidays relevant to your location and lure in guests looking to make the most of the long weekends available to them.
Key dates in June
- 1 June – start of New Zealand ski season (varies per location)
- 2 June – King’s Birthday (New Zealand)
- 2 June – Western Australia Day (Western Australia)
- 2 June – Reconciliation Day (Australian Capital Territory)
- 8 June – start of Australian ski season
- 9 June – King’s Birthday (Australia, except Queensland and Western Australia)
- 20 June - Matariki (New Zealand)
- 28 June to 13 July – New Zealand school holidays
- 30 June – World Social Media Day
July
There’s not that much going on in the way of globally-recognised occasions in July, so it might be a good time to take stock, have a breather, and plan for the rest of the year. You could however rustle up some American-style food and lay on some food and drinks specials at your accommodation’s bar or restaurant for American Independence Day. Maybe even hold a fun chess tournament at your campsite if you’ve got an outdoor chess set.
Key dates in July
- 4 July – American Independence Day
- 20 July – World Chess Day
August
August is also a bit of a dry month in the international days of significance stakes, but don’t let that stop your hotel bar hosting a beer-tasting session or crafting some beer specials to draw in your guests on the first of August.
Key dates in August
- 1 August – International Beer Day
- 4 August – Picnic Day (Northern Territory)
September
This month gets a bit livelier. Gear up for the school-holiday period if you’re in New Zealand, tie in some Father’s Day promotions or arrange some excursions to local experiences on World Tourism Day to help your guests get the most out of their stay.
Key dates in September
- 7 September – Father’s Day (Australasia)
- 20 September to 5 October – New Zealand school holidays
- 22 September – South Canterbury Anniversary Day (New Zealand)
- 27 September – World Tourism Day
- 29 September – King’s Birthday (Western Australia)
October
As the weather starts to warm up in the Southern Hemisphere, October offers a range of opportunities to engage your guests plus a smattering of public holidays to take advantage of. From International Coffee Day to the spooky celebrations of Halloween, there are plenty of reasons to get creative with your promotional offerings.
Key dates in October
- All month – International Breast Cancer Awareness Month
- 1st October – International Coffee Day
- 6 October – Labour Day (ACT, NSW and South Australia)
- 6 October – King’s Birthday (Queensland)
- 24 October – Hawke’s Bay Anniversary Day (New Zealand)
- 27 October – Labour Day (New Zealand)
- 31 October – Halloween
November
The lead up to the holiday season kicks off in November. Take advantage of increased travel demand and plan some fun competitions around the Melbourne Cup. To support the men’s mental health cause, you might want to offer a special gift to any customer growing a ‘mo’ for Movember.
Key dates in November
- All month – Movember
- 1 November – World Vegan Day
- 3 November – Marlborough Anniversary Day (New Zealand)
- 4 November – Melbourne Cup Day (Victoria, Australia)
- 5 November – Guy Fawkes Night
- 14 November – Canterbury Anniversary Day (New Zealand)
- 27 November – Thanksgiving (America and Canada)
December
December brings the peak summer season and holiday festivities to Australasia – presenting a gift to accommodation providers and making it your time to shine.
Whether it's offering Christmas lunch packages, organising festive activities for families, or promoting special New Year's Eve deals, it's time to showcase your accommodation's unique offerings and position it as the ideal seasonal getaway to maximise your bookings.
Key dates in December
- 1 December – Chatham Islands Anniversary Day (New Zealand)
- 1 December – Westland Anniversary Day (New Zealand)
- 20 December – last day for New Zealand Christmas school holidays to start
- 25 December – Christmas Day
- 26 December – Boxing Day
- 31 December – New Year’s Eve
School holidays in 2025
Last but not least, let’s not forget the school holidays, which can be a goldmine for accommodation providers offering fantastic family-friendly get-aways. Australian school holiday dates vary by state, while New Zealand school holiday dates are more straightforward.
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